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Durjoy Datta inaugurates Zion’17, Annual Marketing Convention organised by Mercatus, JMC

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Mercatus, Marketing Society, Jesus and Mary College organised their Annual Marketing Convention – Zion’17 on February 21st, 2017. The event was attended by over a thousand students from across the varsity.

The event kicked off with an inaugural ceremony with Mr. Rohit Raj (CEO, BOOST U) as the Chief Guest and Mr. Durjoy Datta (Novelist, Entrepreneur, Screenwriter) as the Guest Speaker. After the president of the society delivered a welcome note, Mr. Rohit spoke about his entrepreneurial journey. This was followed by a speech by Mr. Durjoy, who enthralled the audience by his sense of humor and success story. He talked about how he was able to come out of his work life to do something he is passionate about.

The inaugural was followed by the commencement of the inter-college events namely Battle of the Bands, Roadies Run, Step Up Quiz, The Ad Mad Show and Marketing Magus. The events were completely marketing-centric and tested the creative, communications and

The Ad Mad Show, consisting of a unique ‘twister’ round where participants had to design a unique product combination, was won by Raju Kumar, Dhruv Kumar and Khushvinder (Faculty of Arts). Battle of Brands, an event based on marketing weirdest possible products to the real audience was won by Nidhi, Avi Aggarwal, Muskan Aillawadhi and Nidhi Gandotra (JMC). The first prize in Roadies Run, a marketing based treasure hunt was bagged by Snigdha Kapoor, Vrinda Mohan, Arushi Jain and Samridhi Gandharva (JMC). Step Up Quiz, a unique fun-based event was won by Sushant Sharma(DSE), Shubham Madaan(SBSC), Prabhu Tyagi(SBSC) and Chirag Sinha(CIC). The final round of the Marketing Plan Competition was won by Gaurav Goswami , Nalini Prasad and Sukriti Somvanshi(IIMC).

16903361_953677661433719_6474006210500012295_o
Students with the Guests of the event

When asked about the event, Diksha Sharma, A participant from Gargi College said, “The event concepts are really interesting. I came here specifically to listen to Durjoy’s speech and after hearing about the events, decided to stay back for more.”

The décor of the event revolved around various TV shows and their elements, with ornamental Polaroid and TV Frames grabbing the visitors’ eye. Except for the competitions, various good and food stalls gathered audience attention and kept them glued to the venue till the very end.

Talking about the event, the president of the society said, “I am really happy to see such significant footfall. We tried our best to make the event bigger and better by inculcating new elements, and I’m glad to see it work out.”

The society plans to conduct more such events in the upcoming term.

 

Image Credits: Mehak Dhawan from Jesus and Mary College

Lovleen Kaur

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DUB Speak

Things Not to do While Preparing for Semester Exams

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As exam fever strikes the varsity, students find themselves overpowered by anxiety and frequent panic attacks. Time appears to be flashing away at double pace, and finishing the work burden within that period seems challenging. While focusing a lot on tips for nailing the same, we tend to overlook some important things that end up being detrimental for our scores. So, here’s a list of things that you should avoid, while you prepare to ace this semester.

Complaining and Procrastinating

That’s quite obvious that freaking out over abundance of course and limited time won’t change it in anyway. It might just waste your time and make you more frustrated and stressed out then before. At the same time, unnecessary delays will just cause more tension and anxiety.

panicking

Pulling consistent all-nighters

Pulling all-nighters doesn’t even seem like a big deal when it comes to giving university exams. But that is actually not recommended as it increases the stress level and makes your brain and body tired. Furthermore, consistent all-nighters might result into various health issues as the body tries to cope up with stress, change of sleep pattern and lack of mental rest. In many cases, sleeping proves to be better than studying all night.

all-nighter

Using social media platforms during breaks

It’s an automatic reaction for us to grab our cellphones and laptop the moment we decide to get off our books for a while. Browsing Facebook news feeds, putting Snap Stories about exam stress and starting random conversations distracts our brain to a considerable amount. No wonder, we end up feeling that the break time passed too soon. Social Media Platforms use more of our time and attention without us realising it.

social-media

Watching a TV series

No one will disagree to the fact that TV series are one of the most addictive things that can happen to anyone. During exam breaks, an idea of starting a new TV series will kill your focus levels and waste enormous time.

tv-series

Stress Eating

With stress comes stress eating, and with that, come unhealthy habits. With a desperate attempt to stuff our brain with massive amount of information, we tend to munch on junk foods – high on carbs and sugar level. Such food items might provide temporary relief, but will end up causing lethargy and tiredness in the long term.

stress-eating

Thinking of post exam plans

Isn’t this one of our favorite topics to think about? While it seems like the sweetest escape from the brutal hell of exams, it ends up consuming a large portion of your time – making it even more hellish than before. No?

post-exam

 

We are all well aware of the aforementioned points yet end up ignoring them. A constant reminder to self is extremely necessary as you plan to perform your best and pass another semester – Like a boss!

 Feature Image Credits: youngplusmag.net

LovleenKaur
[email protected]

 

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Jesus and Mary College

Mercatus: The Marketing Society of JMC organised ‘The Amusement Day 2.0’

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Mercatus, The Marketing Society of Jesus and Mary College (JMC) organised their annual fund-raising event ‘The Amusement Day 2.0’ on September 29th, 2016. The event was based on the theme ‘Back to Childhood’. It was attended by around a thousand students from various colleges across Delhi.

Everything, from decorations to mini games revolved around the theme. The event consisted of games like Food Hunt, Dare to Play, Tug of War, Twister among others. Alongside, there were various food and drink, junk, hair braiding, styling stalls and photo booth. The chief attraction of the day was the ‘Food Hunt’ competition, which witnessed participation from over 200 students.  All the events involved a certain kind of twist.

Elaborating on the unique idea of the event, the President of Mercatus said, “It all started as a vague idea of raising funds through a small scale source. Eventually, there was a realization that the actual ‘fun’ factor is missing in almost all conventional department or society level festivals. Students do miss school, we can’t deny that! There a lot of competitions in store for everyone. So why not keep a day where they actually feel like a child again? It’s our second successful year now.”

On being asked about the event, Shreya Malik, a first year student of Ramjas College said, “The very idea of this event was fascinating. The atmosphere here is quite lively. It’s making me feel that I’ve got a good break for a while. I actually feel nostalgic”

Dr. Nandhi, the convener emphasized on the need of such events. She said that such light, fun events give a much needed break to the students. The society now plans to organize its Annual Marketing Convention – Zion in the near future.

Image Credits: Mehek Dhawan and Surabhi Khare from Jesus and Mary College.

Lovleen Kaur

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Reviews

Food Review: Off-Campus, Satya Niketan

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Off-Campus attempts to attain a few off-beat features and become more than just ‘another café’ in Satya Niketan.With spacious and lightly decorated indoor and rooftop setting, the café tries to capture the essence of simplicity, unlike most of the competitive cafes of the area. The yellow walls along the staircase leading to the 4th floor are filled with red coloured, unusual designs that won’t fail to catch your eye. Simple, cozy, interiors characterized by brick textured walls and vibrant lampshades are coupled with an open air setting, which gives a fine view of Sri Venkateswara College.Railway lights, Decorative Glasses, Upside down Lamps, Hanging Fans and Sober Frames give it a more exquisite look. A quick scan through the menu gave an idea of diversity, with items ranging from ‘Road wali Aloo Tikki’, and ‘Malabar Parathas’ to ‘Squid pizza Kalamari’. The café is also popular for its diverse range and sizes of Hookahs. After endless probing of the menu, we ordered ‘Addictive Nachos’ and ‘Punjab Da Pita Pockets’ for starters. Following that, we asked for pizza customization where two slices of margherita were coupled with an entirely contrasting flavor of ‘Peri-Peri Chicken Pizza’ and ‘Butter Chicken Croquettes’. Lastly, we added a ‘Ferrero Rocher Shake’ and ‘Water Melon Mojito’ after taking suggestions from a helpful waiter. [caption id="attachment_44395" align="aligncenter" width="169"]Customised Pizza Customised Pizza[/caption] [caption id="attachment_44394" align="aligncenter" width="300"]Addictive Nachos Addictive Nachos[/caption] As its name suggests, ‘Addictive Nachos’ turned out to be extremely delectable. The ‘Bloody Mary Salsa and Sour Cream Dip’ accentuated the flavor of simple corn tortilla chips, that were topped with cheddar cheese and tangy jalapeno salsa. ‘Punjab Da Pita Pockets’, I would say, were average in both taste and presentation. The amalgamation of ‘Channa Patties’ and ‘Lebanese Pickle’ was however, an intriguing idea. The one item, which according to me, wouldn’t disappoint anyone visiting, is ‘Peri-Peri Chicken Pizza’: a thin crust pizza topped with delicious, grilled peri-peri chicken. The crust isn’t too doughy or too hard, and the tangy chicken and pepper toppings give it a scrumptious flavor. Best suited to the typical Punjabi palates, the Butter Chicken Croquettes were cylindrical chicken pieces with a buttery, creamy texture served with ‘Punjabi Makhani’ gravy that successfully provides you with the taste you’d been craving for. Among the drinks, ‘Ferrero Rocher Shake’ is a must try. The shake is thick yet subtle in flavor, with the perfect sprinkle of Rocher on top. The ‘Watermelon Mojito’ seemed satisfactory, with the syrupy taste slightly overpowering the actual mojito essence. While all the dishes are served in simple, wooden plates, the cooler drinks arrived in attractive glass jars. [caption id="attachment_44396" align="aligncenter" width="169"]Watermelon Mojito Watermelon Mojito[/caption] Overall, the café experience was great. Trying something ‘over the edge’ after various monotonous cafes felt worthwhile. The price comes to around a thousand for two or three people, and that, coupled with good hospitality and decent music, definitely calls for another visit soon! Image Credits- Lovleen Kaur Lovleen Kaur [email protected]]]>

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DUB Speak

Donald Trump: Strictly American

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Donald Trump has been inviting quite a bit of antagonism from the world. While some of his policies can still be comprehended, the others seem to date back to ancient Greece. He has managed to consciously alienate almost the entire 34.6 million Mexican American populations as he sees them as economic parasites. While Donald Trump’s own wife is an immigrant, the basic vendetta is to not let the poverty that the Mexicans bring with them burn large holes in the American taxpayers’ entitlements. He has specifically targeted the Mexicans for majority brutal crimes in the country claiming that 2011 saw about 3 million arrests in the same regard.

Trump’s grand solution is to build a wall, not a metaphorical wall, an actual concrete wall. This wall is said to cost way more than the 8 billion dollars he claims it will. The Mexican Government will be forced to pay for their own misery. Until they make this payment, there will be a series of continuous attempts to drive them out of the country by suffocating them with revised policies. These policies include: Impounding all remittances payments, increasing fees on all temporary visas issued to Mexican CEOs and diplomats, increase fees of border crossing cards, increase the fees on all NAFTA worker visas.

The actual cost predicted by experts is said to be over 25 billion dollars and is most likely to increase a considerable amount over the years as maintenance costs will float above the countries like an ominous cloud.

Trump’s reign wants to get rid of all supposed unwanted weeds through deportation. Mexican and non Mexican immigrants make up a population of 11.2 million and driving them out of the country will take an easy 20 years costing the government an incredibly large sum of 400 to 600 billion dollars. It’s safe to say that the Mexicans now perceive Trump as a clown. Many single women dependent on their kids who send them means of livelihood from across the border will lose their survival in a flash.

Responses to Trump’s campaign are getting more and more predictable by the day. Even Pammi Aunty back in India is now trashing the candidate in her hilarious lassi dipped vines, comparing him to the sinister ‘Mother in law’ who seems to dislike everyone for a reason only they can understand.

Feature Image Credits-
http://www.carbonated.tv/news/donald-trump-mexicans-racist-border-wall-comments

Baani Kashyap
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DUB Speak

Course vs. College: What should you prefer?

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Amidst the enormous cut-offs and high degree of competition, the common dilemma that arises in the minds of most aspirants is choosing between the course and college of their choice.

While the brand value of a popular college may lure any student to settle for a less preferred course, the long term results may not prove to be desirable. According to experts, the stress factor, indecisiveness, fear of judgement or family pressure may push a student towards a door that he/she shouldn’t really open. It’s important to know that the curriculum is the same in each college, irrespective of their ranks. Even if the percentage secured isn’t enough to get enrolment in the desired college, there are still high chances of maintaining a good academic record in another one. The reason lies in the obvious fact that we tend to perform better in our areas of interest. College alone can’t help in establishing a successful career. While there is always another chance to go for a preferred college after this degree, the short term decision of choosing a less preferred course may lead to cluelessness and failures after the graduation period.

However, it is also important to note that in case of professional courses like engineering and law, good colleges open doors to better amenities and placement opportunities. Facilities like a well equipped library, labs, quality ambience and Internet access may provide a healthy competitive environment and help in personality development. For those who’re more into co-curricular activities, more opportunities in the form of societies and activities may be provided by some specific colleges. Also, for those who’re unsure about their course preference, taking a better college may prove to be more advantageous.

At the end of the day, it’s up to the student to decide what’s best for him, considering his strengths, weaknesses, interests, passions, dreams and aspirations.

Lovleen Kaur

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Flicks

Movie Review: Finding Dory

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After a gap of almost 13 years, directors Andrew Stanton and Angus MacLaneto are back with one of the most awaited movie sequel of the year. Channelising the charm of ‘Finding Nemo’, Finding Dory revives some of its incidents while introducing the fate of ‘Dory’ – the disoriented friend of Marlin, who, by her absurd interjections and unique ways, had helped him find his lost son Nemo. It is a story about how a friendly yet forgetful tang fish reunites with her parents, whom she had lost as a baby. Reminiscing blurred memories, Dory embarks on a journey to find her lost family while coping up with despair and short term memory disorder. The theme suggests that disabilities should never be regarded as limitations. This is clearly evident as we get to witness Dory’s struggles and her undying principle to never give up. While having really short bursts of functionality, Dory repeatedly forgets what she was doing which eventually results in its separation from Marlin and Nemo during the journey. Yet, she forges ahead, even when alone, retracing memories from a series of associations. Helped by an octopus Hank and her childhood friend Destiny, the shark, she finally meets her parents again, only to remember that she had again been separated from her friends. She then works out solutions, in her own ‘Dory-kind-of-way’ to fetch them back to the ocean. The movie, not only proves to be an impeccable sequel of its original, but also succeeds in giving an inspirational lesson on its own. The lesson of ‘Believing in yourself’ during every hustle of life. Image Credits: www.creteplus.gr Lovleen Kaur [email protected]]]>

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DUB Speak

An Out-Stationed Fresher’s Guide to the ‘Unfamiliar’ Phase

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The definition of college life is almost different for all out-stationed students. While the unfamiliar path seems challenging and exciting, at the same time, a feeling of constant anxiety paves the way for confusion. Amidst the tiresome admission process, there’s a sudden realization that a completely distinct world awaits us for good. Thus, given below is a guide to help you step effectively out of your comfort zone, while preparing you for the same: 

1. Prepare yourself mentally

Not only school is over, but so is the ease and comfort of staying at home, pampered by the affection of your family members. Prepare your mind to accept the fact that life’s going to be different, in both good ways and bad. While you’ll no longer get to see your family everyday or get organized facilities exactly on time, you’ll get a chance to explore your being. Remember not to expect much out of the upcoming stage, yet be open enough to try, learn and develop new things.

2. Find a suitable accommodation

While you’re away from your loved ones, your new and temporary accommodation becomes your second home. Eventually, the roommates or new friends that you make prove to be your new family away from home. Be it a hostel, PG accommodation or rented flat, remember to choose wisely. Atmosphere matters more than space. The ambience should be secure, positive and welcoming, so that you don’t feel out of place at any point of time.

3. Pack wisely

One of the most important steps is to efficiently choose the most apt resources. Frequently used fancy stuff may lure you to an extent, but remember to carry only the important clothes, gadgets, utensils and equipment. Be extremely selective while analyzing your necessities. This will help reduce the weight of the luggage carried and also make your room seem less crowded. Casual clothing, basic gadgets and equipment should work well in this case.

4. Explore and Interact

This new life brings along with it a lot of freedom. It’s imperative to use it in a way that helps you develop. While you’re in a completely new place, free from old mistakes and judgments, give yourself another chance to do everything you wanted to. College is a perfect platform for showcasing and enhancing your skills. Initiate conversations with new friends and participate in the activities that interest you, as it will only help you achieve more confidence. Also, explore the places around and keep essential and day to day contacts handy. You’ll have ample time to discover places of necessity as well as those of enjoyment. Utilize it to the fullest.

5. Learn to adjust

The most important step is of learning how to settle and get used to the unfamiliar environment. Staying alone may seem to be hard at times, but is essential for your progress. There might be days when you would want to run back home, but it won’t last long. Be prepared for few penniless days, unexpected adventures and lifelong lessons. Patience and adjustment is the key to make these three years of your graduation the best ones in life!

Image Credits: www.thehindu.in

Lovleen Kaur

[email protected]

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Admissions 2016

DU Admissions’16: Calculation of Best of Four Marks

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As the Delhi University admissions approach, there’re a lot of questions and doubts that arise in every applicant’s mind. Solving the confusion regarding the most important aspect of admissions,  i.e the calculation of best of four subjects, here are few elaborative guidelines on the same.

The calculation of best of four percentages for various courses have been divided into three broad categories, namely B.A. (Hons.) courses, B.A. programme and B.com Programme courses and Science courses. Procedures for the same are listed below :

A. Guidelines for calculation of Best of Four subject percentages  for B.A. (Hons.) courses :

In this case, the best of four subjects should include:

1. One Language (Core/Elective/Functional)

(In case a candidate has studied both elective and core in any language(s), then the core language will be treated as language while elective language can be considered as an academic/elective subject)

2. The subject in which admission is sought

(If the subject in which the candidate is seeking admission in the Honours course is not included in the Best of Four, he/she is entitled to a disadvantage of 2.5%)

3. Any two other academic/elective subjects as per List A.

(If any subject not included in List A is considered while calculating the Best of Four by a candidate, he/she is entitled to a disadvantage of 2.5% for each subject considered which is not included in List A).

List A

Physics

English

Italian

Punjabi

Arabic

French

Mathematics

Sanskrit

Bengali

Geography

Music#

Sociology

Botany

Geology

Persian

Spanish

Chemistry

German

Philosophy

Statistics

Commerce*

Hindi

Physical Education**

Urdu

Computer Science

History

Political Science

Zoology

Economics

Home science

Psychology

List of academic/elective subjects to be included in the best of four subjects :

* Accountancy shall be considered equivalent to Commerce wherever any board (such as CBSE) is not offering Commerce as a subject.

# Music will be treated Academic/Elective only for Honours in Music.

**Physical Education will be treated Academic/Elective only for Honours in Physical Education.

Admissions to Honours in any Language Course:

1. An advantage of 2% in the Best of Four percentage may be given to those candidates who have studied the elective language for admission in that particular course.

2. A disadvantage of 5% in the Best of Four Percentage will be given to those candidates who haven’t studied the language they are opting for, as their honours course.

3. For admissions to Honours in English and Hindi, the candidate must have studied and passed the respective language in the qualifying exam and has to be included for calculation of Best of Four percentage.

B. Procedure of calculation of Best of Four Percentage for B.A. (Programme) and B.Com (Programme) Courses:

The following subjects have to be included in the calculation of the Best of Four percentage:

1. One Language (Elective/Core/Functional)

2. Any three elective subjects can be chosen.

(A disadvantage of upto 5% may be imposed on the Best of Four percentage in case of change of stream, which the college will have to notify beforehand by either uploading on their website or informing the University)

3. For admission to B.A. (Vocational) only, related vocational subjects may be treated at par with academic/elective subjects.

4. If a candidate opts for MIL (except Hindi) as a subject, an advantage of 10% may be given in Best of Four in those colleges where MIL is offered as a subject.

C. Admissions to Science Courses:

1. The basis of selection for Mathematical Sciences,/Science/Home Science Courses remains unchanged.

2. The subjects included for the basis of selection (PCM/PCB/PCMB) must have at least 70% component of theory exam (theory exam does not include internal assessment/continuous evaluation etc.) in the qualifying exam else a disadvantage of 10% shall be imposed on each subject.

Other guidelines:

For admission to B.A. (Hons.) Journalism, B.A. (Hons.) Applied Psychology and B.A. (Hons.) Hindi Patrakrita courses, the following guidelines will apply:

B.A. (Hons) course :

Guidelines to be followed of :

B.A. (Hons.) Journalism

B.A. (Hons.) English

B.A. (Hons.) Applied Psychology

B.A. (Hons.) Psychology

B.A. (Hons.) Hindi Patrakrita

B.A. (Hons.) Hindi

1. For admission to B.Com (Hons.), the Best of Four percentage should include one language (core/elective/functional), the subject Commerce (or Accountancy in case of boards that do not offer Commerce as a subject; eg., CBSE Board) and any other two elective subjects mentioned in the list A. The candidate should have studied and passed Maths at the qualifying level exam in order to be eligible for the admission to the course.

2. For admission to B.A. (Hons.) Social Work will be based on Best of Four Percentage including one language and three academic/elective subjects as per List A.

3. The subject ‘Informatics Practices’ will be equivalent to Computer Science for admission in B.Sc. (Hons.) Computer Science only.

4. For admission to B.A. (Hons.) Economics and Commerce courses, the candidates must have studied and passed Mathematics at qualifying exams.

5. The University may define any other relevant subjects as Academic/Elective for a particular Honours Course.

Few examples for calculation of best of four subject percentages for various courses :

Preferred course option Subject and Marks Calculation of Best of Four Best of Four Marks
Honors in Commerce Economics (95),Accountancy (98),Business Studies (94),Mathematics (92),English (95) (A) English (95) +(B) Accountancy (98) +(C) Economics (95) +(D) Business Studies (94)[Since Accountancy is considered in case of Commerce not being offered as a subject] 95.5%
Honours in Commerce Economics (92),Accountancy (92),Mathematics (98),English (90),Music (95) (A) English (90) +(B)Mathematics (98) +(C) Economics (92) +(D) Accountancy (92)[Music is considered Elective/Academic subject for Honours in Music only] 93%
Honours in Economics Mathematics (90),Physics (88),Chemistry (91),Economics (75),English (93) (A) English (93) +(B) Chemistry (91) +(C)Mathematics (90) +(D) Physics (88) 90.5% – 2.5% = 88%[Since the course in which admission is sought is not considered in the Best of Four percentage]
Honours in English English (88),Entrepreneurship (92)Accountancy (81),Economics (83),Web Designing (96) (A) English (88) +(B) Economics (83) +(C) Entrepreneurship (92) +(D) Web Designing (96) 89.75% – 2.5% – 2.5% = 84.75%[Since Entrepreneurship and Web Designing are not a part of the list of elective subjects mentioned in List A]

Image credits: www.eletsonline.com

Lovleen Kaur

[email protected]

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