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Digital poetry has taken and given a lot from conventional art forms when it comes to shaping the poetry of the 21st century, let us see how…

The modern or twenty-first-century poetry has seen a drastic change from the poetry in the preceding centuries. While modern poetry or the poetry evolving in the twenty-first century has adopted a more favourable style towards free verse and a greater emphasis on artistic expression, it has evolved with features like disrupted or unkempt syntax, irregular stanza structure and lacking rhyme schemes.

Free verse poetry has gained a big following over the following years. While it has been considered synonymous with modern poetry, it dates back to hundreds of years. New popularity for poetry has been achieved through big portals on social media platforms which have seen a big fan following, giving new artists and writers a space to showcase their work. Social media, one of the biggest boons for a lot of businesses in the twenty-first century, has also been a big platform for many poets and writers as well as other artists to showcase their work and achieve fame. Poetry has evolved to become a highly appreciative art form.

Online or Instagram poetry has become the biggest source of artistic influence on social media. It all started back in 2012, when the poet, Lang Leav started publishing her works online on Instagram. She stands with approximately half a million Instagram followers and four published novels, becoming one of the most sought after and famous instagram poets. Canadian poet, Atticus is also an instagram celebrity poet, with a constantly growing fan base. He started publishing his poems online since 2013 and has gained a lot of appreciation, but even more among his fans for his mystical appearance. Instagram poetry was once again revolutionized, by the Indian origin Canada based poet Rupi Kaur, who became a big success with two publications and two world tours. Her poetry focuses on the diaspora, the brown values and love loss among other things. Other prominent names include Pierre A Jeanty, Nayyirah Waheed etc. among many.

It is a pleasure to see the poetry conventions change. I have always loved the works of Coleridge or Wordsworth, so for me, moving on to a newer base of poetry is a tough call, but surely worth a try. It is amazing to see that poets today have so much liberty and so many different platforms to write upon. But the olds, the classics, nothing can beat them.” Comments Heena Garg, a second year student of Maitreyi College, pursuing English Honours.

Digital poetry is freer and more liberated than ever, and nowadays a lot of young and new poets do not pay more attention to the literary conventions. Modern day poetry is deeply symbolic, but literal at the same time. The concept of rhyme schemes and heroic couplets, as well as other parameters, have been set aside. Modern poetry is also a break in and a waiver for a new form of poetry. Its recognition will take a long time, as a majority of literary critics are not a big fan of the modern day poetry. The major debate lies in, whether the social media poetry is destroying the convention and idea of poetry or reviving it. The viability to a large audience makes it easier for the poet to assimilate the tastes his/her readers acknowledge and in lieu of that similar works are produced. However, upon close introspection, modern poetry does not prove to be very “intellectually pleasing” to the soul. Being garnered and taught nature and romantic poetry of the earlier centuries, school curriculums have forced children to have dual opinions on poetry. While poetry of the earlier times, is more tedious to understand due to historical and contextual symbolism along with the archaic style of writing, modern poetry provides an ease to the students. There is a pride and pleasure attached to reading canonical literature, one may interject so, however, the subjectivity of poetry makes us argue whether the content of online poetry is indeed high art or literature.

Pragya Achantani, a final year student of English honors from Maitreyi college states, “ its not all good, but its not all bad also. You need to find the right poets, the right handles for that matter.” She further adds, “ simply saying that its shitty because it is on social media and liking higher art is also not fair. That being said, since poetry is so subjective, it is possible one might not like anything. So, to each their own!”

The topic of interest in poems has also changed. While feminist and nature or romantic poetry still lives and is evolving, there are newer themes attached to poetry. War and peace has always been a key theme in epic poetry as well, and nowadays this theme is being represented in newer lights. The themes of environment, sexual harassment and empowerment are things which were absent or very faint in the poetry obtained from previous generations, however, are now being written and published in abundance.

Poetry for such a long time has always been interpreted from the eyes of the poet. But for a reader as well, a good poem can be something which may be reflecting exactly what he or she is thinking. For me, after a hectic day at the office, I might run through my feed till my eye catches a poetry verse. I find it quite relaxing. I am not a writer, so maybe I do not go knee deep in interpretation, but it is something which gives a ‘feel good factor’ whole reading it, and that might be the appeal it presents to others as well.” Comments Arpita Chhikara, an analyst at KPMG.

Poetry in the twenty-first century, especially the online versions are slowly moving into the popular or formulaic literature. With an increasing audience, these poems have now become ‘trivial’ art. The aesthetic merit of poetry is declining when compared to the contemporary works. While this may be defended as the coming of a new age of poetry, the market research analysis shows how instagram poetry has become commercialized, with main focus rising on piling up the copies or reaching the best sellers’ shelf. Online poetry, as seen through the eyes of poetry traditionalists, has been reduced to something some may consider being unsophisticated. Like the previous times, it no longer functions solely to cater to the bourgeoisie sentiments, but instead has now become a topic of ‘high-low brow’ literature.

Modern poetry also faces threats of plagiarism, repetitiveness, being cliché’, transient and a pathway to future lawsuits. A majority of online writers are fairly new and young, thus formulating another debate on how technology can be seen as a source of corrupting a literary art, whose simple motive is to gauge the attention of the readers, a sort of a cultural detritus. Permanency is also a factor in poems. Will they last or will they ever transform into something canonical, decades later, thus a shade at the new demographic of this form of poetry.

So what are your views on modern poetry? Can it also be converted into a political fiasco, with traditionalists on the one hand and modernists at the other? It is a matter of time, and to misquote baseball player Todd Helton, “time will tell but we definitely have the talent….. the more experience everybody gets, the better we are going to be”.

 

Feature image credits: Rupi Kaur 

Avnika Chhikara

[email protected]

 

 

 

 

Change is the basis of this world. It is the only constant in life, after all. But needless to say, change is seldom readily accepted. This statement gains an elevated opposite meaning if we consider the Social Media Transition and Succession of Instagram over Facebook.

To start off with some numbers:

  • Flourishing nascent advertising business of Instagram: The mobile app which had 30 million users and zero revenue when Facebook bought it is expected to reach $10 billion in revenue by 2019.
  • Record User Additions: In 2017, Instagram added 100 million users to its existing 700 million users in less than 5 months. More than 800 million people use Instagram now. With 800+ million users, it’s in a virtually uncharted territory.

A very important question to ask, then, is how has Instagram become the new Facebook? With the introduction of Facebook, Mark Zuckerberg gave birth to a community. It was a community of people wishing to know each other and develop deep and meaningful relationships through the medium of Facebook. This pure idea gained rapid root in the human minds of the early 21st century. For 6-8 years, Facebook was invincible. But it was in 2012 that Facebook tumbled for the first time when Instagram silently crossed over from being one of those ‘tech’ things that some people sometimes did to one of those ‘tech’ things that everyone you know does every day. Hence, in its truest form, Instagram was an escape from Facebook.

A survey conducted by a Web portal in USA quoted various users of Instagram. “I just think it’s a nicer place to be,” a 28-year-old blogger from Littleton, Colo., says about Instagram. Someone else said that on Facebook, “everything feels like an advertisement or an argument.” Whereas Facebook was about having an opinion and expression, it soon gained a darker aspect when reports of mental abuse and harassment surfaced frequently. As Facebook posts became lesser in terms of their significant merit, a huge section of its users sought solace elsewhere. Coincidentally, they found this refuge in Instagram, a picture-sharing portal that transcends outright bullying prejudices. It feels as though Instagram is a lot about artistry. A picture speaks volumes for itself than a textual snippet could. Through visual communication, Instagram seeks to solve another of our many millennial problems. It gained ground as an app that essentially works through pictures, raw and real or even fabricated or mystical. It indeed allowed a picture to speak a thousand words.

Things went downhill when the #DeleteFacebook movement gained momentum after the Cambridge Analytica Leaks earlier this year. The breach of privacy worked disasters into Facebook’s struggles. Thousands and thousands of Facebook users went away to Instagram, to retain the little dignity spared by Facebook.

Instagram’s popularity has risen so much that it has become the home ground of various trends and it has become the reason of various challenges-from the Ice Bucket Challenge to the Kiki Challenge. Its appeal is highlighted by its algorithm that targets people’s preferences and shows them the lists they’d like to see on their feed. Unlike Facebook, posts on Instagram are quite filtered that way. To some people, Instagram may also become more personalised if they have a private account. ‘Instagram Bloggers’ is an actual term now, and people who are into travel, food blogging, and artistic expression actually earn money through this concept. The latest offering by Instagram is IGTV that solves the dissatisfaction of the ‘one-minute videos’ design. IGTV has bloomed with a bang and there are web series and stories on it already. It is not wrong to say that our times have become all about trends and hashtags, and Instagram has provided a fertile ground for the same. To the ‘GenNext’, this seems more interesting and lively rather than the usual feed consisting of just photos, videos, and quotes. They feel involved in it rather than just being spectators.

With the advent of good camera phones and a restless human liking for innovation, Instagram gains more and more everyday-be it in terms of users, brand sponsorships or advertisements, revenue, or goodwill. But then the next question would be—how long until Instagram becomes the next Facebook? Let’s hope this doesn’t happen anytime soon.
Feature Image Credits: MediaBuzz

Kartik Chauhan

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Gurleen Kaur

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At every step of life, one has to deal with people. It can sometimes get overwhelming and you need time to yourself. A social detox is a great way to rest without much socialisation just to come back again with a fresher mindset and brighter smile. Here is how to go about it.

In our day to day lives, we meet several people at various places. Some we interact with, some we ignore. Some agree with us, others disagree. Some cause anxiety and others are an amazing relief camp! We understand that we have to deal with everyone, just how they are. More often than not, the situation can get overwhelming and if you are someone turbulent, then you will definitely want to shut everything down to be by yourself.
People are beautiful but when it gets intimidating, you would need to undergo a social detox and would desire to reconnect with yourself. Even if you seek yourself being too judgemental of people, there is a need for time off. Here are the three steps you need to follow to slowly slide into the mood of a social detox.

1) Take time off work/play and take a little rest
It is important to realise that your energy will inevitably drain when you work or party/play for long periods of times with other people. There is simply nothing wrong with that. However, a social detox will require a complete break away from both. It is easy to comprehend that time off work is needed to relax, but many of us spend the free time partying. A social detox will require you to have a phase of social inactivity. This is not necessarily unhealthy or isolating. On the contrary, it is rather important to reconnect with yourself in this manner for an emotionally healthy state. It helps you understand yourself better, become less dependent, and enjoy solitude.

2) Find a space where you can be yourself, unapologetically
We face tonnes of influences every day that are in opposition to what we might be. We have unfulfilled hopes that people tell us not to have, expectations that need to be fulfilled irrespective of our mental health, opinions that label us as a social category, and even popular parameters of how you ‘should’ feel when something happens. It is fine, we all face it. You can never unapologetically be yourself in front of others. After all, the person in front of you is another person altogether and even if they try to be understanding, they’ll never be able to understand each aspect of you. When subjected to constant judgment, you begin to internalise opinions. Therefore, it is really necessary to find a space where you can be yourself. You may end up discovering things you didn’t know about yourself. Now, this can be any recreational activity, meditation, or even the simple act of writing your personal diary.

3) Quit Social Media
Scary, isn’t it? And what about the recreational activity mentioned above? Did it ever even happen if you didn’t post it online? In today’s world, this obsession with social media is more obvious than it might seem. The world conspires you to use the social media.  Social Media is the biggest NO in a social detox. It is one great recipe for misunderstanding, comparing, validating, and misinforming. A lot of us are addicted to social media and it would take a huge toll on us if we quit suddenly. Therefore, a slow process of gradual quitting is important. You could begin by switching off notifications and then move to deleting the apps. There is absolutely no need for you to delete your accounts, the only aim is to limit its usage. Trust us, you will survive the FOMO.
Feature Image Credits: Amy Jo Martin
Khyati Sanger
[email protected]

Snapchat was launched in 2011 and quickly became the world’s favourite app-based social media platform to share multiple 10-second snippets (initially) of their day. Here is a look at why the app’s recent update might be its downfall.

Upon its launch, Snapchat took the world by storm and went viral. It gained popularity because of its unique concept of sharing timed-pictures with small captions, never before seen filters, and gave its users an avenue to be goofy, silly, and experiment with various photography styles. The smart phone based application soon became the premier place to share “stories” in terms of photos and videos. In fact, the app became so popular that other social media networks, like Facebook, Instagram, and WhatsApp inculcated stories into their own layouts in the later years. Snapchat became an way not only for the general public, but for celebrities, social media influencers, companies, and media outlets like BuzzFeed etc. to promote their business ventures as the app provided them with access to over 150 million global users on a daily basis.

Earlier this month, Snapchat announced a new update which aimed to separate content uploaded by the “media” and “friends”. The update immediately received an enormous amount of backlash from users. So much so that over 800,000 people signed a petition to bring the old layout back. Research statistics displayed that the new update pushed most of its users over to its competition, Instagram, and that 80% of the numerous tweets about the update were negative.

The latest redesign that introduced an array of interface changes to the application is terribly designed and extremely confusing. These changes do not seem to be user friendly since many muscle memory movements, such as swiping left to view stories were removed. The stories from “friends” are now included to the left of the camera and the content from the media is kept to the right. The stories are no longer in a chronological order, but are showed to its users based on a “best friend algorithm”.

This update might be the downfall of one of the most-loved social media websites since the organisation sprung these changes onto users without any explanations or warnings. The only semblance of communication from the spokesperson of the company the public has received even after the severe criticism it faced, in terms of a public statement was “Updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in.”

 

Feature Image Credits: Daily Times

Bhavya Banerjee
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We live in a society where communication is continuously driven by social media websites. Here is a look at how social media has helped many influencers break the barriers of pursuing traditional and conventional paths to follow their passion.

The advent of globalisation in the world paved the way for a manifold of inventions that contributed both positively and negatively to our society. One of the most popular things to materialise out of it was the inception of social media. Social media began as a form of virtual communication created on a computer-mediated technology that would allow it’s users to share ideas, interests, etc. However, over the years the ambit of social media has increased exponentially and it has taken the world by storm.

Social media has evolved to such an extent that it has allowed a few individuals to gain a certain amount of credibility on the various platforms like Twitter, YouTube, Facebook, and Instagram. Influencers in social media are people who have built a reputation for their knowledge and expertise on a particular topic like comedy, beauty, lifestyle, gaming, etc. They make regular posts about that subject matter on their preferred social media channels and generate a large following of enthusiastic and engaged people who pay close attention to their content. Due to the websites being open to advertisements, the influence that was accumulated by these influencers started to result in monetary benefits. People soon started to recognise the power of social media as a great contributor to the economy and a lot of individuals made their work on these websites their full-time jobs. Many influencers from western countries like Troye Sivan, Liza Koshy, and Lily Singh transitioned into working for big brands like Beats, Pantene, Vogue and landed roles in the mainstream Hollywood industry.

Although India was late to catch on to the trend, social media influencers in India have now gained prominence and etched their mark in this industry. Despite the perception of the society when it comes to social media, the following influencers have become highly successful:

Biswa Kalyan Rath
Biswa is an Indian stand-up comedian and Youtuber who gained eminence through a YouTube-based comedy series called Pretentious Movie Reviews which received millions of views and went extremely viral. The witty remarks and his awkward personality charmed the audience. Biswa now goes on national sold-out tours as a stand-up comedian and has also written his own Amazon Prime Original Series named Laakhon Mein Ek.

Image Credits: Kinabika
Image Credits: Kinabika

Kanan Gill
Kanan’s road to fame can also be credited to the YouTube comedy series Pretentious Movie Reviews, in which he collaborated with Biswa. After gaining a significant following Kanan Gill has landed roles in mainstream Bollywood movies and national commercials.

Image Credits: Kanan Gill on Facebook
Image Credits: Kanan Gill on Facebook

All India Bakchod (AIB)
AIB is an Indian comedy sketch group which was founded by Gursimram Khamba, Tanmay Bhatt, Rohan Joshi, and Ashish Shakya. Their high production comedy sketches go viral on YouTube. Due to their popularity, big actors like Alia Bhatt, Kangana Ranaut, Irrfan Khan, Shah Rukh Khan, and Ranbir Kapoor have starred in their videos. They have also written scripts for many award shows.

Image Credits: AIB
Image Credits: AIB

Carry Minati
Ajay Nagar is one of the most famous gaming YouTubers in India. His funny parodies of recent pop culture trends have helped him amass over 2.3 million subscribers on YouTube at the young age of 18 years.

 Image Credits: Carry Minati
Image Credits: Carry Minati

BB Ki Vines
Bhuvan Bam is one of the most trending Indian YouTubers. His display of numerous hilarious characters in a series of short videos has helped him gain over 5 million subscribers. Bhuvan has also gone on to release multiple songs.

Image Credits: BB Ki Vines
Image Credits: BB Ki Vines

Shreya Jain
Shreya Jain is one of the very few females who can be known as an Indian Beauty Guru. She is currently pursuing a language course in Urdu from St. Stephens College, University of Delhi. She has worked with many domestic and international cosmetic brands like Nykaa, Maybelline, P.A.C Cosmetics, and several Korean beauty companies. Her channel includes a variety of makeup tutorials and DIY videos.

Image Credits: Zimbio
Image Credits: Zimbio

Sejal Kumar
Sejal Kumar, a Shri Ram College of Commerce alumni, is a lifestyle YouTuber and fashion blogger who is famous for her vlog-style fashion videos and beautifully put together travel video montages. She has recently started uploading song covers on her channel.

Image Credits: Sejal Kumar
Image Credits: Sejal Kumar

That Boho Girl- Kritika Khurana
Kritika Khurana, or more popularly known as That Boho Girl, is a household name when it comes to fashion blogging. Her online blog, which is called Thatbohogirl, gained immense popularity as she essentially transitioned to Instagram and Youtube where she posts extremely aesthetically pleasing pictures and videos on fashion and styling.

Image Credits: Kritika Khurana
Image Credits: Kritika Khurana

Feature Image Credits: Daily Social

Bhavya Banerjee
[email protected]

These women are magazine editors, models, researchers, engineers, writers, and more. They promote feminism and support an array of causes all the while being extremely good at what they do. Follow them for a daily dose of inspiration.

  1. Elaine Welteroth is the former editor-in-chief of Teen Vogue. Under her leadership, Teen Vogue has been writing out-of-the-box, political, and revolutionary pieces that provide teen girls the right kind of content in order to grow. Her Instagram features photos of her at Women’s Marches, participating and advocating for the cause of women and minorities.
  2. Imaan Sheikh is a Dubai based Buzzfeed writer. Her social media activity includes sharing hard-hitting pieces along with light content. Given the nature of work-profile, she is updated with the current news. She is witty and has well-formed opinions on most current issues that are expressed with humour.
  3. Dr. Jane Goodall is a British primatologist and is considered to be the world’s foremost expert on chimpanzees. Her work on animal conservation is legendary and her joining Instagram was a way to connect the newer generation with her work. Dr. Goodall is highly respected, acclaimed, and admired. Following her on social media would be a great way to know more about the life and work of a woman of who is regarded as a living legend.
  4. Twinkle R. Khanna is a writer, producer, and columnist. She writes about gender and is outspoken on twitter regarding issues close to her heart. Khanna belongs to a new tribe of Indian celebrities who do not shy from having a public stance on political issues.
  5. IronRing Girls is an Instagram handle that encourages women to pursue STEM courses, especially engineering and gives them tips and tricks to stand out in these male-dominated spheres. Engineers in Canada upon graduation are given an iron ring something that has become a matter of immense pride today, hence the name of the handle. IronRingGirls, run by Civil Engineer Mina Dezz, shares memes on engineering, tips on how to ace interviews, time management, and self-improvement. Women are highly under-represented in the field of STEM and this page tries to motivate women to keep going by sharing relatable and motivational content.
  6. Aranya Johar is a 19-year-old slam poet and social media activist based in Mumbai. Johar is active on Instagram and often uses stories to update people on current issues. What makes following her even more interesting is the fact that she acknowledges her mistakes and willingly updates people after researching on a particular incident if her knowledge of the subject is limited. Her candor and honesty make it easier to grasp the content shared by her.
  7. Michele Obama, the former First Lady of the United States, is a proud South Side Chicago girl. Her activism has not dwindled even after moving out from the White House. She writes about her personal adventures, about the Obama Foundation, all the while bringing up and thanking the strong women in her life on her social media handles.
  8. Paula Brostein is a global photojournalist and author. She posts photos from refugee camps and documents their losses, gains, small joys, and stories. Her work is touching and brilliant and her brand of storytelling puts things in perspective.
  9. Ashley Graham is a model and body positivity activist. She promotes the idea of beauty beyond size and has fiercely promoted a raw and authentic version of herself on social media. Her Instagram includes aspects of her that some would see as “imperfections”, but Graham embraces these aspects of herself and encourages her followers to do the same.
  10. Mindy Kaling is a comedian and actress who actively promotes feminism on her social media handles. Photos from the women’s march, quotes from Cher, along with a healthy dose of humour is what one can expect from Kaling’s Instagram.These women have created a significant impact on the lives of people around them. With the rise of the internet, social media activism is becoming a more legitimate platform to debate and discuss. Following the right people on platforms where we spend a large chunk of our time, can make our idle scrolling educational.

 

Feature Image Credits: Boston Magazine

Kinjal Pandey
[email protected]

A small break taken from all social media platforms during examinations taught me a valuable lesson- that social media platforms are branding and marketing tools that are addictive, make us materialistic, and negatively affect our self-esteem. After all, it has been rightly said that if it is free, and you are the product.

After I had wasted three days out of the nine-day gap I had before my English examination, a sense of guilt and shame crept on me. Not only had I not studied the whole semester, I had the audacity to not study during the exams as well! I had to seize control in order to score reasonably well in my examinations. To say that uninstalling Facebook, Instagram, and Snapchat was an act of courage may sound like an exaggeration but for someone who spent their days glued on their phone, this is how it felt. What happened next made me feel like I was part of an elaborate social experiment. After the initial itch where I craved the distractions that my phone provided, I settled into a more peaceful and productive routine. My days seemed longer, I had more time in my hands, and my time on the internet was spent on watching Al Pacino recite the iconic “Hath not a Jew eyes” monologue from Merchant of Venice instead of watching stories of my friends dancing in some shady club. But this was exactly the purpose of my break and therefore I wasn’t completely surprised. I did expect to have more time in my hands because of my break. What I did not expect were the additional benefits/effects that my sabbatical had on my behavior.

I experienced the oddest sense of relief from this short break that I took. The desire to have a fabulous life, the feeling that I was wasting my golden years away cooped up in a hostel room suddenly went away. Social media gave me a sense of inadequacy in all spheres of my life- that I am not fit enough, fun enough, spontaneous enough, don’t party enough, don’t vacation enough, don’t shop enough, and much more. The desire to keep up appearance, to make my life look better, suddenly went away. I didn’t see other people stage their lives in order to look better and therefore did not feel the need to do the same as well. As shallow as it may sound, most of us curate various aspects of our lives in order to look better on a screen and the pressure and inadequacy that comes with it can be draining. Social media is a great way to document our lives but a terrible barometer to evaluate our self-worth.

Another aspect of my life that changed drastically was my consumption and purchase pattern. A large number of advertisements made me buy things I did not necessarily need or at times, even want. A 50% off banner on a red dress or the image of scrumptious chocolatey dessert from a food delivery app tempted me to buy things I did not want. But of course, I could not buy everything I liked and things I could not buy I ended up coveting, thus spending my energy on coveting, buying, regretting and so on. It was a vicious cycle that made me feel trapped; I didn’t want to miss out on the good deals and therefore not buying things made me feel anxious as well. A lack of control over my finances was the consequence of this capitalistic system that controlled me and made me feel careless and irresponsible. But it was when I took a break from social media that I experienced a sense of profound relief. Nothing could tempt me—  no sale, no dessert, no magical blackhead clearing scrub, I was above petty materialism. Out of sight, out of mind was an adage that became true for me. Not constantly being bombarded with advertisements gives us considerable satisfaction, and I speak from experience. Social media constantly reminds us of what we don’t have and a break from that is always a pleasure.

Not being controlled by my phone had so many other positive effects- I went to bed on time, managed to keep my surroundings cleaner, talked to my roommates and the people around me more, and took more walks outdoors than before, and all this during exam time! Taking a break from a study session did not mean a ten-minute scroll though my Instagram feed anymore, it meant calling up my best friend or making a cup of tea. I felt relaxed, more in control of my life, and happier in general. My exam preparation went considerably better than I expected and all in all, I felt like my life was more sorted.

It has been rightly said that if something is free, you are the product. I fully understood the gravity of this statement in the context of social media when I took a break from it. Social media is a genie which will enslave you if you do not control it. Stepping back from social media is a healthy practise but its greatest benefit is that it teaches us that the world does not revolve around us, something that all of us should be reminded of from time to time.

Kinjal Pandey

[email protected]

Recently, I realised that I have become addicted to social media. The signs had been all there. I found myself scrolling through Facebook and Instagram inadvertently most of the time. I could not stop the urge to open my social media accounts every half an hour and check the new updates.

I would like to use the term ‘addiction’ for this urge because that is exactly what this is. We, without even realising, slowly become addicted to the social media. We like to know what is happening in someone else’s life with whom we might have not even exchanged more than few words. Subconsciously we even start comparing our lives with theirs and become disheartened by how different or unadventurous our lives are. This, as I clearly do not need to point out is all but a facade. We realize the truth and from time to time even put a check on ourselves. There is a brief moment of clarity where we decide to abstain from social media. Alas! We “rush to fall into snares of delusion all over again.”

So when I had this brief moment of clarity about a month back, I decided to delete all social media applications from my mobile phone. This time my decision was firm to not revert to old ways. However, I did not delete my accounts. I also had to keep my WhatsApp because well, it is an occupational hazard. Since I could open my accounts only on my laptop, the access to them was restricted due to the inconvenience involved. The first week was hard, I must say. But after the fifteenth day, I realised that I had more time on my hands. I finally took to reading some of the books which I had not been able to time for. Without the distraction of the chaotic world of social media, I also found time to put into words some of the ideas that had been floating around in my head.

Yes, I agree that it is not possible to completely avoid social media. In fact I believe that one shouldn’t so because in a way or so they are essential too. But what I have discerned in some past few weeks is that we allow ourselves to get completely hooked to it. One of the reasons might be that we are seeking too much validation from everyone around us. Perhaps, this best explains our constant need to upload snippets from our lives for everyone to see. Some days back, I read about a study from Microsoft Corporation in a TIME article. It said that since 2000 the average attention span has dropped from 12 seconds to 8 seconds. This essentially means that even a goldfish known for being ill-focussed has a longer attention span at nine seconds. So I hope that if you too are suffering from this addiction, you decide to take a step towards curbing it. I assure you from my experience that life will become more productive and meaningful.

 

Feature Image Credits: Matthew Muccio

Anukriti Mishra
[email protected]

Whether it is for a business, a client, or even for yourself, social media platforms can be a helpful tool to reach out to a wide audience. But maintaining reach can be tough, so here are some handy tips to help increase engagement!

The term ‘engagement’ in the social media world refers to the measurement of likes, shares, and comments, and it is an important aspect within digital marketing because more engagement gets the user more reach. Engagement in social media is a powerful instrument that can help achieve a larger viewership for your venture, and for young students like us, it is difficult to splurge money on sponsoring posts. So here are some tips to organically increase engagement on your posts –

  • Call to action: Adding a simple instruction at the end of your post can get the viewer excited, assigns a purpose to your post, and brings attention to the highlight of your content. The call to action in your everyday post could be a simple hyperlinked ‘Click here for more’ to your website or can be an elaborate content or promotional activity.
  • Engaging images: Visually pleasing posts with mediocre textual content catch a viewer’s attention faster than mediocre pictures with brilliantly written text. Make sure the images you post are clean, follow the rule of thirds, and with adjusted contrast. Any sort of text on the graphic or picture should be as minimal as it can be – more text can be added to the post but the images best look neat.
  • Ask questions: Likes are easy to get as compared to comments. Hence, asking an open-ended question at the end of your post can spark a viewer’s interest and make them leave a comment, or even tag a buddy. Fun, light questions can be a part of the copy or the post for this purpose.
  • Hashtags: An important tool for reaching out to more people (than just those who follow you), hashtags may seem overdone in today’s time but are still extremely useful with engagement on social media. Pro tip: don’t use more than three hashtags on Twitter and use a maximum of 30 on Instagram.
  • Check insights: A vital ritual to practice frequently, checking insights and stats on your posts can prove to be very helpful. Figure out what works and create more of that content, and also note down what doesn’t work and avoid making the same mistakes again.

 

Feature Image Credits: ActOn

Anagha Rakta

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When we spend hours on social media, looking at the filtered and edited versions of our loved ones, we become prone to compare our worst self to their carefully thought out versions of themselves and consequentially our self-esteem takes a hit. Read to find out how to recognise and avoid such behaviour.

Social media is a carefully constructed façade where every aspect of people’s lives is edited, filtered, and tweaked to perfection. We have a tendency to compare our current state- not having showered for the second day in a row, eating potato chips on the bed- to this carefully crafted version of others and consequentially our self-loathing is strengthened. What we do not take into account is that this version of our friends and acquaintances that we see on social media is not their most authentic self; a lot of time, effort, and good photography skills went into its creation. People’s representation of their lives is highly selective: the happy moments and achievements are milked to the fullest, failures and heartbreaks are not even talked about.  It becomes easy to then feel inadequate and let our self-esteem take a hit.

With the rise of Instagram, an entire market catering to beauty and aesthetics has been born.  The word “instagrammable”, which means something being beautiful enough to go on Instagram, is now used casually in everyday conversations. Everything ranging from cafés and food, to clothing and holiday locations are now clubbed on the basis of how “instagrammable” they are. Our lives are controlled by how it would look on social media. With the advent of stories, and with their exclusivity being lost to Snapchat, the intrusiveness of social media in our everyday lives has increased even more. Social media today is more engaging than it ever was and consequentially the amount of time we dedicate to it has also increased. As we spend more and more time admiring and envying others for how seemingly perfect their lives appear to be, we stray from the reality of our own lives and any sense of pride that we had for it, also slowly dying out. Our worth is not defined by who we are anymore; it is in fact viewed in relative terms now. “How do I stack up against X?” or “Am I having as much fun as Y does?” are seemingly legitimate thoughts that enter our minds. We are slowly choking our individuality and allowing conformity to seep more and more into our lives. We forget that people do not just post on social media to document their lives, they do so to cement a certain image of their in the minds of others. As much as they want to document the beautiful times they had on a trip, they also want to look like they are having fun. The amount of effort that people put into social media needs to be accounted for every time we look down on ourselves for our internal self not matching the perfected the version of someone else. This inadequacy is not limited to appearance anymore. Academic success, the kind of internships secured, choice of college for post-graduation and for adults the success and well-being of their children also give people bragging rights on social media. Envy has always been a part of human interaction and relationships and the idea of “keeping up with the Joneses” so to speak is not relatively new.  But with the rise of social media, the desire to lead an enviable life has become more prominent than before. Everyone we know and care about (and don’t care about) is connected with us on social media. “Stalking”, or rummaging through someone’s account to look for specific information, is also a relatively common activity amongst millennials now. The pressure to look interesting, good-looking, intelligent, successful, and fun is therefore omnipresent.

While research has linked excessive social media usage to low self-esteem, this research is also relatively new, with its long-term effects not completely known as of yet. But this cultural shift that the past decade has witnessed is going to be significant for mankind. And for all the boons that come with social media, none of them are worth losing our sense of individuality, happiness, and pride over it. Not only should we constantly remember the artificiality of social media, we should also aim to be more authentic and true to ourselves on these platforms. It is easy to pity ourselves after stalking the most interesting and good-looking person we know for half an hour. But our pride and self-esteem are integral and foundational blocks of our idea of self and we must preserve them at all costs. We need to actively seek positivity on social media and never forget to stay true to ourselves; this is the only way to preserve our sanity and happiness amongst the filtered lies we are bombarded with every day.

Kinjal Pandey

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