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Gargi College

Gargi college holds national seminar on 21st century marketing

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Cascade’14, the annual commerce fest of Gargi College took place on Friday, 28th February. The event commenced with the traditional lamp lighting ceremony. The latest issue of Comascent, the bi-annual magazine of commerce department was released by Mr. Amitabh Kant, the Chief Guest. Ms. Shereen Bhan, the Managing Editor of CNBC-TV18, the guest of honour, threw light on the topic of the seminar, “21st Century Marketing- Opportunities & Challenges”.

The keynote speaker of the seminar, Dr. Mithileshwar Jha, Professor of Marketing at IIM Bangalore, delivered the keynote address on the topic. He gave an overview on Marketing in the 21st Century. Mr. Kant, who has been the CEO of Delhi Mumbai Industrial Corridor Development Corporation Ltd, then addressed the audience and talked about his campaigns like ‘Atithi Devo Bhavah’, ‘Incredible India’ and ‘God’s Own Country’. He said “Branding isn’t just about marketing your product; it has to do with the improvement in the quality of your product”.

Ms. Smriti Singh Bhatia, VP at TNS Global India, the next speaker of the seminar talked about ‘New ways to market Automotive in the 21st Century’ and the new essentials of the automotive market. Mr. Rahul Gandhi, Regional Manager- North ITC LTD, introduced himself by saying “My name is Rahul Gandhi & I’m not a politician” and laughed. He compared marketing in 21st Century with that used in 20th and 19th century and talked about digital media, social marketing as a concept and some of the fastest growing brands.

Mr. Chander Shekhar, founder CEO of Shade- a Design Enterprise, who has served as a full time Senior Design Consultant for UNICEF, talked about branding and his experiences in the field of design. He said, “I wanted to do things that pleased me and are free from greed. This is how I became my own publisher and started providing services to others without making any profits.” The seminar ended with the announcement of inception of the Marketing Society- Make Your Mark, an initiative taken by Vidushi Bhalla and Navtej Marwaha under the guidance of Ms. Sheela Dubet and Ms. Chitra Rajora.

Winners of the Informal competitions held:

Young Entrepreneur

1st prize: Ashish Kohar, Divyansh Dua & Arushi Bhatia, College of Vocational Studies
2nd prize: Aditya Anand & Anushka Sibal, Ramjas College
3rd prize: Himanshu Garg & Sanchi, Sri Guru Gobind College of Commerce

Dancing brushes

1st prize: Kunal Singh from Shaheed Bhagat Singh College
2nd prize: Satveer from Gargi College
3rd prize: Bhanu Priya Pareek from Gargi College

Wrap it up

1st position: Monisha and Ishu from Gargi College
Second position: Preeti, Richa and Sakshi from Gargi College

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Shri Ram College of Commerce

With Raghu Dixit performance, Histrionica 2014 comes to an end

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After Papa CJ, Farhan Akhtar and Vidya Balan, it was time for Raghu Dixit to entertain SRCC. As part of Livewire at Histrionica 2014, The Raghu Dixit performed for the massive crowd that gathered in the SRCC parking lot. The event was open for non SR-ites as well and this meant that people lined up to watch the performance. Despite the delay, the numbers never dwindled and most people would agree with the fact that it was truly worth the wait.

With songs from their latest album Jag Changa as well as some of their all time favorites like Ambar, Khidki, Hey Bhagwan, No man will ever love you like I do and many more, fans were truly in for a treat as they enjoyed the concert.

Histrionica brought some of the biggest names in the Industry over the course of the festival and the performance by The Raghu Dixit Project definitely had everyone on their feet.

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Miranda House

Miranda House’s Philosophy department to organise ‘GNOSIS 2014’

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The Philosophy Department of Miranda House is all set to organise their annual festival “GNOSIS” powered by “Luxury Connect Business School” on 28th February. The fest is centralized on the theme “The Ethics and the Green Footprints”.

GNOSIS 2014 is an initiative to help create Green Awareness and spread awareness for maintaining the ecological balance and moving in a greener direction.

 

The program will commence at 10:00 am with a talk by the following speakers:

– Dr Pragati Sahani, Faculty, Department of Philosophy

– Ms Pallavi Agarwala, Environment Activist, Daily Dump

The talk will be followed by four competitive events with exciting prizes worth Rs 20,000 to be won:

– Perspective, The Debate Competition

-Time and Tune, The Indian Music Group Competition

-Latitude, The Photography Competition

-Phoenix, The ‘Kabaad se Jugaad’ Competition

For further details, visit the festival’s facebook page.

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Hindu College

Kurtosis 2014: I.P.L auctions, mock trading and more numbers

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Kurtosis 2014, the annual fest of Statistics department, Hindu College took place on the 25th and 26th of February 2014. The fest began with the inauguration on 25th morning, followed by a talk on “Risk Management” by Mr. Prem Nath, Associate Director, Nova Scotia Bank. He talked to the students about how to identify and prioritize risks or any unfortunate events and to minimize it and control it to the best of your abilities; the inspirational talk gave the right tone to the rest of the day as the fest saw many competitions like Sudoku, Photography, I.P.L Auction Action, Tambola, Mock Trading and Treasure Hunt. Abhishek Chaudhry from Ramjas won the Sudoku competition while Ramesh and Divyshry from Hindu came in second and third respectively. The photography competition was won by Raman from Hindu college.

The second day began with another talk by the chief guest Dr. N.K Chadha from the psychology department. who gave the students tips on how to manage stress. Student life can get pretty stressful at times and it is important for us to know how to manage it or it could take a toll on us, Dr. Chadha gave the students advice on how they can manage the stress with just a little bit of discipline in their life. This was followed by competitions like Ad-Mad, Brain Teaser, Scavanger Hunt and Dog in the Bone. The winning team for Ad-Mad was Pankaj and team from Hindu while for the Scavanger Hunt a team comprising of Dhruv Mittal from Kirori Mal College, Lehar Raj, Deepak Sharma and Tarun Sudan from Hindu were awarded the first position. For the Brain Teaser, the winner was Manan, Shikha Goel came in second and Tulika and Gaurav came in third.

Six-sigma – the Quiz was held in the afternoon and the winners for the same were Balasubramanyam and Darshan Kalathil from Hansraj College. Dr. Yash Pal, another chief guest who attended the fest and also the former chairman of the UGC came in for an interactive session with the students and left many pearls of wisdom like “Being merely competitive is not enough, creativity is important to achieve something.”

The fest was brought to an end with a street dance competition which was won by the team of Delhi College of Arts and Commerce.

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Campus Central

P.G.D.A.V. Commquest Day 2: Live stock trading and cricket bidding

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first day proved to be a huge success, especially for the overwhelming number of 210 participants in the event named Check That List! The Second day of the fest started with a bang, with its first event M-AD – Tastic (Ad – Mad) setting the bar for the other events scheduled to be held later in the day. 13 teams from different colleges had registered. Each team which registered for the event could have a minimum of 2 members and a maximum of 4. Two rounds were conducted and at the end of both the rounds the marks received were summed up to ascertain the winners. The first round was the “Jingle” round, where teams were given a word/product name and they had to utilize the given word in a song to make some sense out of it. The second round was the Ad round, where the same word/product name had to be used to make an advertisement. After summing up the marks of the individual rounds, the winning teams were ascertained. In the first position were Yathartha and Ayush from Shaheed Bhagat Singh College, in the second position were Rachita, Saksham, Ankit and Shiva from P.G.D.A.V College and in the third position were Nitin, Shivam, Kunal and Ashika from Maharaja Agrasen College. The second Event for the day, namely, The Opinionators (Group Discussion) received a strength of 40 entrants. These 40 participants were divided into 4 groups and the prelims were conducted to sieve out the best from the rest. Some of the topics that were put up throughout the prelims were: “Export Stagnation – Causes and Cures”, “If you give a man a fish, he eats it once. You teach him to fish, you lose a business opportunity” and “FDI in retail”. 12 of the best participants were selected for the final round with 2 groups of 6 students. The topics were selected in a draw of lots basis. The participants were given 5 minutes to jot down their points and 10 minutes to dicuss the topic. The topic for the first group was, ” In most corporates, ethics is for show but corruption is for real” and for the second group was, ” Corporate Social Responsibility is a Hypocrisy”. Meghna from Shaheed Sukhdev College Of Business Studies received the first prize, Shivam from the Institute of Chartered Accountants of India, received the second prize and a joint third prize was provided to Naman from Lady Shri Ram College and Mahima from Shaheed Sukhdev College Of Business Studies. The third event of the day was Rock The Stock! which was conducted in three rounds. For the first round, teams of two were given 15 multiple choice questions on finance, economics and stock markets. The second round included share trading in pre – determined markets. Participants were provided with price lists and favourable or unfavourable news per trading. Only a selected number of teams were selected for the final round. For the same, students were given virtual currency for trading and those with the most amount of returns in the stipulated time would be named as winners. We had the opportunity of talking to Himanshu Joshi, Head – Learning and Development at Globe Capital Market Ltd. (Title Sponsors for the Event) who was moderating and guiding the event. He said,  This is a great event and a great opportunity for students to understand how a stock market functions. Trading under live market conditions gives the students an opportunity to understand how much they could have made had they been trading with actual currency”. The results were as follows, The first prize went to Aman and Anupam from Shaheed Bhagat Singh College, the second prize to Rohit from P.G.D.A.V and Hardik from Shyam Lal College and the third Prize to Basant and Aparna from P.G.D.A.V College. Aman and Anupam, the winners of this event said,” This event was pretty well organised. The good part about the event was that there were quite a lot of things to learn and there was an actual market link to the game. Overall it was an event well done”.

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The Next Event was Bid Bowling which had a preliminary round with 27 odd teams, out of which 12 teams made it to the next round. The next round replicated a “Betting Scenario”. Every team was provided with a cash balance of one lakh model money. A minimum bet of 1,000 rupees and and maximum of 10,000 rupees could be made on certain hypothetical or real scenarios depicted through visual clippings. The moderators would give the participants these scenarios, for example, In three balls 6 runs were to be scored . The participants would bid accordingly, if they thought such a target was possible. Then the visual would be played to show the result. The top 6 earners were selected for the final round and the earnings of the participants in the previous round were added to a one lakh rupees provided freshly in this round. In this third round, the amount of money earned till now was to be used in a player auction. Each team had to purchase a minimum of 3 players which included one batsman, one bowler and an alrounder whose role had to be specified . A pre-played match had been recorded and its stats had already been kept ready by the moderators. For every run the batsman had scored, the team would get one point and similarly for a wicket taken by a bowler, the team would get 10 points. The auction was highly dramatic due to the bizarre auction rates. For example Chris Gayle was sold for 60,000 rupees and his base price was 45,000, whereas Ravi Rampaul was sold for 80,000 when his base price was 30,000. The event ended in a highly energetic note and the summision of the points received decided the winners. The first Prize went to Nidansh and Abhishek from Deen Dayal Upadhyay College , the second prize to Lupin and Vipul form Ram Lal Anand College and the third Prize to Abhay and Akshay from P.G.D.A.V. We asked Lupin and Vipul who won the second prize , regarding the organisation of the event. They said, ” Apart from certain time management issues, the organisation was good. The events was well planned and well executed. Even the teachers were enjoying.” In the end, the valedictory ceremony was addressed by the Principal of the college , followed by faculty of the Commerce Department. The results for the Online Photography Competition – topic being, street entrepreneurship, were as follows: First prize went to Aditya from Swami Shraddhanand College and the second Prize went to Noorain from P.G.D.A.V. By Ishaan Sen Gupta ([email protected])]]>

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St. Stephen's

Stephen’s concludes its first national theatre fest

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Shakespeare Sabha, the Multilingual Dramatics Society of St. Stephen’s College organised Daastan’14 – the first national theatre fest of the college on 22nd-25th February. The four-day festival saw famous personalities coming in, theatre conferences, the desi-street passion and the set stage performances.

Personalities and Theatrics

The festival kickstarted on 22nd February and was inaugurated by Mr. Barry John who held a panel discussion in the college on the topic – Scope of Experimentation in Campus Theatre. He talked about how flexible the campus theatre format is to encourage certain degree of experimentation into theatre and other panelists were presenting their views on the same.

This was followed by the Student Paper presentation where students who believe that they know and understand the fascinating world of theatre, had to present their views on the topic “Theatre and Ideology”.

Day two saw an interactive session with Mr. Girish Karnad, one of the foremost playwrights and directors in India. This was another discussion on theatrics and implementation.

Anhad: The street fever

Followed by different call songs, loud voices, social issues, self composed tracks, dhols, drums, dance and reality, day two also featured Anhad – The Street Play competition. As a part of the same, 13 teams from the University performed their annual productions on different social issues.

Anhad was judged by Ms. Dhwani (a theatre alumni from Kirori Mal College), Mr Rahul Khanna (Works with Asmita Theatre Group) and Mr. Anuj (Works with Tadpole Theatre). Mr. Anuj said, “All 13 teams presented a spectacular show infront of us, and it was tough to jugde and decide the winners.”

The results were as follows:

First Position – Ankur, The street play society of SGTB Khalsa College for ‘We, The People’
Second Position – Shri Guru Gobind Singh College of Commerce – Manchantantra for ‘Chidiya ki kahaani’
Third position – Kshitij (Gargi College) for Joota and KehKasha (Jesus and Mary College) for Guna hai, par sazaa nahi

Bhaasha: Ramjas takes home the stage

Day 3 and Day 4 were slotted for Bhaasha – the multilingual one-act play inter-college competition. The event was judged by Mr. Benil Biswas – Assistant Professor at the School of Culture and Creative Expressions, Ambedkar University where he teaches Performance Studies. Second judge for Bhaasha was Mr. Neel Sengupta who is an alumni from Kirori Mal College and works with Tadpole Theatre Company.

Bhaasha saw 9 stage performances from various different colleges of Delhi. The festival witnessed both original and adapted  scripts alongside competent story lines and execution. Plays talked about identities, emotions, friendships on one hand and betrayal, revenge and loss on the other. They were beautifully portrayed by different light effects, sound and music and flashbacks as suited.

The results for Bhaasha were as follows:

First Position: Ramjas College for Nishaanchi 
First runners-up: SGTB Khalsa for Can’t Pay, Won’t Pay 
Second runners-up: Hansraj College for Holi
Special Mention: Delhi Technological University for Kya Dilli, Kya Lahore
Best Direction: Nishaanchi (Ramjas College) – Directed by Gopal and Prashant
Best Actor: Praveen Shukla for Nishaanchi (Ramjas College)
Special Mention: Kshitij Mervin for Nishaanchi (Ramjas College) and Gagan Arora for The Dark Room (SBSC Evening College)

The Prize Distribution Ceremony was followed by individual team feedback from both the judges. Mr. Sengupta said, “College plays that are self scripted are generally found to be adapted from the popular culture, that is our cinema and adapted plays sometimes fail to impress due to certain miscalculations. Though there is a lot of scope in campus theatre, teams need to explore and research more.”

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Shri Ram College of Commerce

Papa CJ brings FYUP puns to Histrionica 2014

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The Sri Ram College of Commerce auditorium was packed to capacity with students lining up to see Papa CJ bring his unique brand of comedy to Delhi University. The performance was the highlight of day two at Histrionica 2014. The International comedy sensation had the audience in splits as Papa CJ didn’t even spare the SRCC principal in his act.

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He didn’t miss out on a single opportunity to roast the students and the faculty of SRCC with digs at the various societies and foundation courses while he not so subtly continued to crack jokes about things like politics and terrorism. In classic Papa CJ style he constantly kept the audience involved as he made them do an exercise to enjoy comedy and mock as many spectators as he possibly could. As he continued to profess his pride to be Indian, he continued to rip American checking at Airports and second generation Indians in Britain a new one.

With all the inside jokes on SRCC about Crossroads, the Dramatics Society, Demeanor and of course the gay boy digs at the Doscos sitting in the audience he made sure that the students did nothing short of falling of their chairs as they laughed through the act.

Want to laugh a little? Here are two cracks from the show!

“The only two types of people who do Yoga are foreigners and first year B.Com students.”

“What the hell is Integrated Mind Body and Heart? In our time we called that Masturbation.”

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Hans Raj College

Hansraj’s Vanijya Utsav: 2 days of banks, stocks and more

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The Commerce Department at Hans Raj College organised their Annual Department Fest, Vanijya Utsav 2014 on the 21st and 22nd of February. The participants in ‘Vanijya Land’ (as well termed by the organisers) were seen solving case studies, formulating marketing strategies, dealing in stock, acting like banks, quizzing and taking part in certain games and fun events that were organised.

Prof. JP Sharma, Head of the Commerce Department from Delhi School of Economics inaugurated the event. The event started by launching “De Facto” – The Annual Commerce Magazine by Commerce Society.

Vanijya Utsav was divided into two kinds of events namely – flagship events and filler events.

vaniyaj

Most of the Flagship Events had hosted their online preliminary round before the main event. Although this was not an elimination round, it provided the winners a direct entry to the Campus Finals.

Except for the on-campus events, The Bank Theory an online event comprised of a case study based in ‘Vanijya Land’ was conducted. In the same, in order to earn a coveted bank licence, participants had to propose the best profitable plan in a real life scenario. Prizes worth rupees three thousand and books worth rupees one thousand were given away as prizes.

Flagship Events comprised of Chase The Case (Case Study Competition), Marketing Mayhem, Bullzai (Mock Stock Competition), Bizinga (The Business Quiz) and Be the Bank (Banking Event).

Chase the Case

The case study competition required participants to analyse various case studies provided to them, formulate solutions and present them in front of the judges. Round 1 and Round 2 of the prelims were held on the first day of the event while the finals were held on 22nd February. Sukrit and Vaibhav from Delhi Technological University (DTU) bagged the first position and were awarded Rs. 10,000. Arushi and Nikhil from Shri Ram College of Commerce (SRCC) and Shaheed Sukhdev College of Business Studies (SSCBS) respectively, were adjudged second and won Rs. 5000 as a team.

Marketing Mayhem

Marketing Mayhem gave participants an opportunity to step into the shoes of the marketer and analyze the ever-changing consumer needs and come up with innovative solutions to gain that elusive competitive edge. The event took the participants through a journey ranging from product development to brand resurrection, to winning over the customers with innovative strategies and putting their creativity to a test. Representatives from SSCBS, Mudit and Mayank were declared the winners and Abhinav and Akash from Hansraj were the first runners-up. Rupees ten thousand and five thousand were awarded to both the winning teams respectively.

Bullzai

An event modeled on the stock market that made participants taste the extremities of the equity market. Book building, short selling, high funda derivatives – a game based on luck, skill and strategy stock market saw the maximum participant turnout in the event. Both the top positions were bagged by teams from the host college. Vikas and Gautam were adjudged the winners and Sahil & Ayush took away the second spot.

Be the Bank

Be the Bank, whose finals were also held on the second day of event, broke the mainstream idea of being a customer to the bank. Instead it challenged the participants to step into the shoes of banker and groove their way to survival in economy. Mohit and Shivam from Ramjas were the top scoring bankers in the events whereas Palash and Ishan from the host college secured the second position. Their bank accounts were also credited with Rs. 15000/- in total.

Bizinga – The Business Quiz

Bizinga -The Business Quiz covered not only questions from the business world, but also from other fields, which in some way or another, will have a business connect. Teo Thomas from ICAI bagged the second position and won Rs. 3000/- and Manu Abbi and Om Prakash from Delhi School of Economics were declared as the winners. Cash Prize of Rs. 5000 was awarded to this team.

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Filler Events

The Soccer Strategist, a filler event saw the teams trading amongst themselves by negotiating or trading at the market price at the changing price levels of shares of two football teams, the live match for which was being played by the volunteers right in front of participants. Prizes more than Rs. 1000/- had to be awarded and Anurag and Pranjal from Hansraj College won the competition.

Along with these flagship events, Vanijya Land had various fun and light events going around. Pictionary, Brand Mania (Advertisement related) and Logo Identification grabbed interest of many participants. Prizes were given out in kind for these events in the form of books and chocolates.

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Hans Raj College

App races and development studies dominate Hansraj Eco fest

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Ecolloquium, the Economics Fest of Hansraj College, took place on 18th February, 2014. 1500 hundred students registered for the six competitions which were held during the fest.

An Android app was developed for India’s first app based race, Illuminati, which witnessed a participation of 400 people. A cash prize of Rs.25,000 was credited to the winner.

Question Hour, a research event in association with The Centre for Civil Society, an independent think tank ranked in top 50 in the world by a UPenn study, delighted the participants by promising goodies from Centre for Civil Society and career services from eCV to the winner. The cash prize was split between two teams, consisting of Ananya Goyal and Anupama Maheshwari, and Shriyam Gupta and Rishab Dhall.

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Bizz Gram, a rural development case study event in association with Connecting Dreams Foundation(CDF), made the participants think about solving problems in the villages of NaglaGajju and Naglakashi under three heads- livelihood, education and entrepreneurship. Krishni Miglani and Taanumanshya Bhandari emerged victorious amongst the 77 teams which registered for this event and bagged a cash prize of Rs.25,000.

Long Short, The Mock Stock, encountered registration by 210 teams. A cash prize of Rs.20,000 was ascribed to Aashna Jain and Radhika Garodia.

Young Democrats, a school event for the students of classes 9th, 10th and 11th, had 75 participants and 25 faculty members from schools all over Delhi. The teams consisted of three members with two members as presentation members and a media representative. Top three teams and two best media representatives were selected. There was special acknowledgment for media representatives. Modern Public School, Bal Bharati Public School, Ganga Ram Marg and SR DAV School were declared as the winners.

Paint the Canvas, a creative event in association with Artists at Work Productions, was the sixth competition that took place.

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