Cascade’14, the annual commerce fest of Gargi College took place on Friday, 28th February. The event commenced with the traditional lamp lighting ceremony. The latest issue of Comascent, the bi-annual magazine of commerce department was released by Mr. Amitabh Kant, the Chief Guest. Ms. Shereen Bhan, the Managing Editor of CNBC-TV18, the guest of honour, threw light on the topic of the seminar, “21st Century Marketing- Opportunities & Challenges”.
The keynote speaker of the seminar, Dr. Mithileshwar Jha, Professor of Marketing at IIM Bangalore, delivered the keynote address on the topic. He gave an overview on Marketing in the 21st Century. Mr. Kant, who has been the CEO of Delhi Mumbai Industrial Corridor Development Corporation Ltd, then addressed the audience and talked about his campaigns like ‘Atithi Devo Bhavah’, ‘Incredible India’ and ‘God’s Own Country’. He said “Branding isn’t just about marketing your product; it has to do with the improvement in the quality of your product”.
Ms. Smriti Singh Bhatia, VP at TNS Global India, the next speaker of the seminar talked about ‘New ways to market Automotive in the 21st Century’ and the new essentials of the automotive market. Mr. Rahul Gandhi, Regional Manager- North ITC LTD, introduced himself by saying “My name is Rahul Gandhi & I’m not a politician” and laughed. He compared marketing in 21st Century with that used in 20th and 19th century and talked about digital media, social marketing as a concept and some of the fastest growing brands.
Mr. Chander Shekhar, founder CEO of Shade- a Design Enterprise, who has served as a full time Senior Design Consultant for UNICEF, talked about branding and his experiences in the field of design. He said, “I wanted to do things that pleased me and are free from greed. This is how I became my own publisher and started providing services to others without making any profits.” The seminar ended with the announcement of inception of the Marketing Society- Make Your Mark, an initiative taken by Vidushi Bhalla and Navtej Marwaha under the guidance of Ms. Sheela Dubet and Ms. Chitra Rajora.
Winners of the Informal competitions held:
1st prize: Ashish Kohar, Divyansh Dua & Arushi Bhatia, College of Vocational Studies
2nd prize: Aditya Anand & Anushka Sibal, Ramjas College
3rd prize: Himanshu Garg & Sanchi, Sri Guru Gobind College of Commerce
1st prize: Kunal Singh from Shaheed Bhagat Singh College
2nd prize: Satveer from Gargi College
3rd prize: Bhanu Priya Pareek from Gargi College
Wrap it up
1st position: Monisha and Ishu from Gargi College
Second position: Preeti, Richa and Sakshi from Gargi College
Comments are closed.