The Commerce Association of Shaheed Bhagat Singh College hosted the third edition of its annual case study competition – Contrivance 2017 – on 22nd September 2017. In Contrivance, the participants are encouraged to select a business case study on their own within the premises of a generic theme. In the first and second edition of the event, the themes for selecting the case study were “Marketing Challenges” and “Strategic Management in Business” respectively, while this year, the theme was “Customer Engagement: Strategies and Challenges”. The theme was selected with the belief that customer engagement is the key to developing complex business models and understanding the nature of challenges in business.

In Contrivance 2017, participants were required to prepare a case study under the ambit of the mentioned theme and form an analysis and solution for the case. The event was organised over two rounds. The first round was an online preliminary round and the selected top 9 teams made it to the final round where they were to give presentations to a panel of judges.

The event drew participation from over twenty colleges of Delhi University and various other colleges of Delhi-NCR. The judges for the event were Mr. Alok Upadhyay, a Marketing Professional and Dr. Ruchik Ramakrishnan, Associate Professor at Shyam Lal College. AMPS Facilities Management Services Pvt. Ltd. was the proud co-sponsor of this event, while Johnny Rockets was the food partner.

The event started with addresses by the Convenor of Commerce Association, Dr. Ruchi Gupta, the Teacher-in-Charge of department of Commerce, Dr. Harish Handa, and the judges. The participants then proceeded with the presentations of their cases. Each presentation was followed by a series of questions from the jury. The judges were fascinated by the idea of graduate students having done these case studies on important business scenarios and encouraged the participants with their words of wisdom. Even the participants were very excited and were seen interacting with the judges and taking their valuable inputs.

The first prize was bagged by the team of Aayush Gupta and Bhavya Bhatia from Shaheed Sukhdev College of Business Studies, who were awarded a cash prize of Rs.10,000 and a sterling trophy. Their case study and analysis was on Netflix. The second prize went to Simran Ahuja and Ridam Dhawan from Hindu College while the third position was secured by Amisha Patel and Urvi Kochhar from Lady Shri Ram College for Women. Their case studies were on Cognizant and Uber respectively. The winners were also awarded redeemable cash vouchers by our food partner Johnny Rockets. The participants and winners appreciated the management and organisation of the event which made Contrivance a success.

What was once DU’s flagship course is now being offered by most private universities. While it remains to be one of the most popular fields of study, does it live up to the hype? Dissecting the nitty-gritties of the curriculum, we find that there is ample room for improvement.

With the advent of the Choice-Based Credit System (CBCS) in 2015, there has been a paradigm shift in most courses. The University of Delhi embarked on a new-found semester system, discarding the erstwhile annual examinations. The rollout was a tedious process, full of delays and uncertainty. The reaction was eventually a mixed one.

In particular reference to commerce courses, CBCS has not enjoyed a favourable position among professors. A few recommendations by the academic council to revamp the syllabi have been welcome changes; including the introduction of the IT Act and computer applications as core subjects, with practical lessons to file ITRs under the subject Income Tax bringing the application aspect to theory. Introduction of the Goods and Services Tax (GST) in the commerce curriculum is another indicator of the continuous efforts made by DU to make learning more relevant.

Unfortunately, despite all progressive steps, commerce courses continue to teach several redundant and outdated portions. E-commerce, an elective subject offered in the 3rd semester, for example, includes HTML as part of its practical lessons and other generic theory related to online business transactions. Similarly, many core subjects act as mere additions to the theory taught in the 10+2 level, and the non-existence of case studies from these subjects is equally appalling.

One of the Heads of Department of Commerce at a prominent DU college said, “Everything happens under the ambit of the UGC guidelines, which makes the process of recommending changes in the syllabus a bureaucratic one.” Management Accounting is a subject that was compulsorily taught earlier, but under CBCS, it has become a discipline elective subject. According to her, CBCS claims to be choice-based but it undermines the urgency of a few courses and hence offers uneven combinations. Choices are offered, but most colleges do not have the infrastructure, and when one course is pitted against the other, either of those important courses suffers.

The curriculum is also not particularly flexible and is largely poorly designed. Covering the entirety of Income Tax and Macroeconomics in one semester is unjustifiable for both the teachers and students, thus, leading to lack of in-depth knowledge on any subject.

Private universities have started cashing in on this flawed course structure and are beginning to offer a diverse, well-planned layout. What used to be DU’s flagship course is now offered by multiple universities.

Despite this, there are a plethora of career options available for a commerce graduate to choose from. This course witnesses the highest packages being offered to some of its graduates. Semester Four includes subjects which are relevant to the skill-set required by a graduate in any job, for example, the application of Business Mathematics is a tool that would help future managers, and Applications in functions like MS Excel can hugely benefit its stakeholders. If DU continues on this path to revamp the course structure after shorter intervals of time, it can actually lead to value addition of a student’s skill set and make him/her more employable.

A commerce degree in itself is said to never be enough, but it certainly is a stepping-stone to the corporate world. For all the aspiring Chartered Accountants in the pack of freshers, B.Com(H) offers the most ideal course structure.


Image credits: NDTV

Vijeata Balani

[email protected]

The machinery of education evolving and growing with the dynamic forces of time is evident. With the rollout of the Goods and Services Tax (GST) marking the most significant tax reform in the country since Independence, the implications of ‘one country, one tax’ was bound to permeate to the amassed literature of the textbooks. The University of Delhi’s Academic Council has announced that the historic unifying tax has been approved to be a part of the syllabus for Commerce students. The same has been recommended to the varsity’s Executive Council.

GST and the students

Considering the economic system has been practically refurbished, the council feels the inclusion of GST in the curriculums of B.A. Programme, B.Com (Programme), and B.Com (Hons.) is necessary for the current set of students to comprehend its totality. An air of ambivalence surrounds the introduction of the tax, as uncertainty shrouds over how it will influence various products and services. The new section on GST will be included from this academic session onwards.

The nitty-gritties of the tax will be taught in the third and fifth semesters to B.Com (Hons.) students and fifth and sixth semester students will have to study a paper on GST and Custom Law in B.Com (Prog.), while the course will be taught to B.A. (Prog.) students in the third and fourth semester, depending on the approval of the executive council.

The course curriculum will comprise of the constitutional framework of indirect taxes before GST, which shall focus on the taxation policies of the union and state governments, like the Value Added Tax. They will also be taught the drawbacks of the indirect taxes which palled over the country’s economy before GST. Further, they will be acclimatised to the structure of GST, the GST council, state compensation mechanism, registration, amongst other topics. The curriculum is also expected to include levy and collection of GST, which will cover taxable events like supply of goods and services, places of supply within state, interstate, import and export, time of supply, valuation rules, taxability of reimbursement of expenses, and exemption from GST.

The decision has been welcomed by the faculty members of the varsity’s colleges, who emphasise on the importance of the students learning the intricacies of the new economic structure. “So far, the Goods and Services Tax was not included in the curriculum. Going by the status quo, it is important that students understand the tax well. We are awaiting a formal notification from the University and will include it in the curriculum for this academic year”, said Reena Chadha, Professor at Shri Ram College of Commerce. Rajesh Jha, Professor at Rajdhani College and an Academic Council member, mentions that the Executive Council is most likely to give a nod to the academic inclusion.

GST: The unifying economic umbrella

Heralded as the mechanism to bring about ‘fiscal liberation’, the GST council has devised a system which seeks to subsume the complex net of an array of taxes previously levied. The system was rolled out on the midnight of June 30th and July 1st in a grand ceremony at the Central Hall, and witnessed the likes of the President, Prime Minister, Finance Minister, members of both the houses, and other eminent personalities. The journey to implement GST can be tracked back to ten years ago, ever since the government was aiming to bring about economic reforms. The tax will supposedly lead to widening the country’s tax base and enhancing compliance while also freeing up internal trade and effecting a direct growth in the country’s GDP. However, there stand various regulatory challenges in its path to ensure that the tax brings comfort to the country.

Dr. Bhibhu Pratap Sahu, Assistant Professor at Sri Guru Tegh Bahadur Khalsa College, highlights the positive impact of the newly implemented tax. He says, “Tax has now been simplified for our country with GST. Revenue generated from GST will be generated in a manner that will benefit India. Economists are already expecting the tax revenue to reach 2 trillion from 1 billion so students should be apprised with the times they will have to work in.”


With inputs from India Today

Feature Image Credits: Media India Group

Saumya Kalia
[email protected]

Cascade, the national seminar of the Commerce Department, Gargi College gets bigger and
better every year. Cascade 2016-17 themed ‘Fintech: A Renaissance in Finance’, was in
conjunction with the Golden Jubilee celebration of Gargi College. It was graced by four eminent
speakers; Professor Raj S. Dhankar, Vice Chancellor, Ansal University, Professor I.M. Pandey,
Director General, Delhi School of Business, Ms. Neha Punater, Managing Partner, KPMG and
Mr. Gaurav Kachru, CEO, Today Retails, India Today Group. The speakers took the floor and
drew the audience’s attention on the paradigm shift in transacting finance in 2016, throwing light
on how fintech has opened doors to a bevy of startups which are exploring its opportunities
amid certain challenges, in the Indian economy.
The seminar was followed by an interactive
session where students and faculty interacted with the speakers. Added to this, we received
about 600 registrations, and participation from all over NCR. Students from Delhi University
enthusiastically participated in the competitions held like, B-Prompt, Mock Stock, Minting Money
and QFiesta. An overwhelming appreciation was showered from the contingent teams of the
participating students in their feedback for the high level of competitions chosen in Cascade.
Best Winning Contingent was Finergy from Shaheed Sukhdev College of Business Studies. All
things considered, Cascade 2016-17 was a success through and throug

DSC05371 The winners for Quizbola were Nipun Kalra of Ram Lal Anand College, Sarthak Suri of Ram Lal Anand College and Aman Gautam of Sri Venkateswara College. The first prize in Corporate Roadies was won by Harnaman Singh of College of Vacational studies and Rajannya Lahiri of Jamia Milia Islamia College. Fun-her-tainment was won by Chetan Sharma, Ankit Kadian, Himanshu Paliwal and Prateek Shukla of ARSD College. The first prize for Cash-It was awarded to Yamini Kalra, Priyanka Chugh and Rinky Garg of Gargi College. Mind-n-Money was won by Saksham Dewan of SSCBS, Vaibhav Gupta of SGGSCC, Neil Suri of Dyal Singh College and Tanvi Sinha of IPCW College, Shitij Singhal of IIT Delhi in the first and second slot respectively. Lastly, Amazing Race awarded its first prize to Roopika Kapoor, Parichita Raghav, Isha Setia and Isha Somani. According to Ruchika, a participant from Kamala Nehru College, “This is the third consecutive time I’ve visited jmc Commerce fest, every year, it’s just getting better!” The fest, which continued for seven hours, witnessed a variety of stalls, ranging from food to innovative craft works. DJ and Dhol added a further lively touch to the event. Image Credits- Preeti Sridhar from JMC Lovleen Kaur [email protected]]]>

With the belief that effective marketing is the key to a successful business and that analysing case studies is the best way to understand this, the Commerce Association of Shaheed Bhagat Singh College hosted the first edition of its case study competition- Contrivance on 6th October 2015. Contrivance is a new concept altogether in which the participants were required to prepare a case study on a marketing problem and analyse it in the light of the solution adopted by the company. The event was organised over two rounds. The first round was a preliminary round and the selected teams made it to the final round where they were to give presentations.

The event drew participation from over twenty colleges of Delhi University and Indraprastha University. The judges for the event were Mr. Abhishek Rawat who is working with Accenture and Mrs. Swati Bhatnagar, a teacher at Amity University. Bank of India was the proud sponsor of this event and an official from the bank graced the occasion with his presence.    

The event started with addresses by the Convenor, Ms. Ruchi Gupta, the Principal and the judges. The participants then proceeded with their presentations on a wide array of topics. All presentations were followed by a series of questions from the jury to test the skills of the marketing wizards. The judges said they were fascinated by the idea of graduate students having done case studies and encouraged the participants with their words of wisdom. Even the participants were very excited and were seen talking to the judges and taking their views at the end.

The first prize was bagged by the team of Anushka Jiwrajka and Purvi Saraf from Shri Ram College of Commerce, who were awarded a cash prize of Rs.10,000. The second prize went to Arpita Khandelwal and Avanija Rao from Jesus and Mary College while the third position was taken by Premik Handa and Shivani Hasija from College of Vocational Studies. These teams received cash prizes worth Rs.7500 and Rs.5000 respectively. 



Article contributed by Commerce Association, Shaheed Bhagat Singh College

1. Sky-high cut-offs depreciate the value of your marks. Depreciation happens for real. Your score a decent 95% after all the hard-work in your board exams, and end up nowhere near the college of your choice. For a commerce student, admission to a DU college of one’s liking is perhaps harder than a ticket to the moon. Getting into SRCC is the litmus test for the toppers, and with the rocketing cut-offs, not many pass this test. Which means you land up in a college which wasn’t even on your list when you first set your foot in the admissions arena. Not just that, you’ll be reminded of this reality by your relatives and even your professors time and again.

2. B.Com is never enough alone.

Doing B.Com and learning about accounts, marketing, finance, advertising, laws and whatnot doesn’t seem to suffice as a curriculum. There comes a volley of questions, “Beta, CA bhi kar rahe ho?”, “Iske baad CS karoge ya CA?” you’ll be made to feel doing B.Com Honours alone is not enough and that you are wasting time if CA/CS/CWA is not in your things-to-do. And this is not it. If you come across questions that predict your career trajectory, don’t be bogged down by the stereotype. “Beta, B.Com ke baad MBA? Coaching le rahe ho?” No aunty, will you help me crack CAT?

3. You start reading business and commerce newspapers and journals

You either start reading these of your own accord, because frankly, things make less sense in class if you are not aware of the world of commerce, business and economics, or you have been advised to read these by your professors so many times, that you give in to their incessant goads. Whatever be the stimulus, pretty soon you are devouring the pages of Economic Times, or the Business section of magazines, and if you turn out to be a really big business geek, you’ll be found within the pages of a business/commerce journal, reading research papers, and writing your own. This knowledge also comes in handy when you participate in commerce fests: case study competitions, business challenges, business plan competitions, paper presentations… you get the drift.

4. Economics is a clingy sister.

You’re never asked about your next favourite subject after commerce. Reason? It has to be economics. Add them to the list of stereotypes, but this is sadly true. If the curriculum asks you to choose a minor subject, it is a farce because you don’t really have a choice. You’ll end up studying economics. It is that clingy sister who wouldn’t let go of you. Granted, economics as a discipline is the nearest to commerce and the subject matter is related, but lack of choice is just brutal.

5. Commerce students? Ruthless number-crunchers

One, people will think of you as future corporate honchos who pursue profits ruthlessly. Tell them you have a whole paper on Business ethics.  Second, commerce for them is almost synonymous with accounts. So your future should look like a bespectacled geek who is perennially glued to Tally. Only, we commerce students are spoilt for choice; and advertising, marketing, law are far more glamorous professions than they are made out to be. Also, they aren’t just about accounts, as is clear. Third, number-crunching is not the only thing that comes naturally to you. You are a multi-faceted personality and you might be a literature-lover or a music aficionado, or a food connoisseur. With so many diverse papers that this course encompasses, there are endless possibilities for your career trajectory. You get used to these stereotypes, and with your multi-hued personality, you ace it all, with or without a professional course- and end up in a variety of jobs, some of which don’t even have the word “accounts” in their job profile.   With inputs from Iresh Gupta Kritika Narula [email protected]]]>

One of the biggest bafflement a commerce student faces, during admission time, is whether to pursue B.Com. or Economics. To begin with, you are spoilt for choice since you’ve got the option of choosing between two of the most prestigious subjects that DU offers.

A lot of people decide between the two courses based on their interest/marks in class 12th in Accounts and Economics. Just to make things very clear, there is a lot of difference between what you study in college and what you studied in school. Speak to college students, teachers and the Internet.

The popular notion of B.Com. and Economics having similar topics is false; there is vast difference in the courses. B.Com. is a generalised course which combines accountancy, economics and business studies. Economics, on the other hand, is a specialised course which deals with rational behavior and making the best choice with limited resources.

B.Com. opens up avenues for the field of Chartered Accountancy, Finance, Business Entrepreneurship, Company Secretaryship and Law. It also gives you a boast to look into management, IT and academics. Economics is a builder for jobs in the policy making, corporate sector, developmental sector and key specialized areas. It also allows you to take up IES services after post-graduation in the subject.
Economics requires a lot of usage of maths and statistics. So if you are not big fans of these subjects, three years of graduation can be very tough with them. Commerce, on the other hand, is 60% theoretical, give or take.

Commerce comprises of trading commodities of economic value such as goods, services, information or money between two or more entities. Commerce works as the mechanism which drives capitalism and certain other economic systems. Economics is the branch of social science that studies the production, distribution, and consumption of goods and services.

Do your homework before deciding because this shall affect your future. Chalk out a list of your interests and compare it with the subjects offered by the two courses. Get hold of the Under-Graduation syllabus to get a better view.

Important Links


Course content: http://goo.gl/8aygAA

Unconventional further study options: https://dubeat.com/?p=26724


Course content: http://goo.gl/arDd4e

Unconventional further study options: https://dubeat.com/?p=27081


All the best for the admission season!

Ishita Sharma

[email protected]

Spektrum, the two-day long commerce & management festival of Delhi College of Arts & Commerce was organized on the 24th and 25th of March, 2014. The festival, organised by the Commerce Association of DCAC was an amalgam of guest lectures, competitive events and the presence of Pulkit Samrat & Bilal Amrohi, the male leads of the upcoming Bollywood movie ‘O Teri’.

Guest Lecture Sessions

As the tagline of Spektrum’14 was, ‘Amaze. Inspire. Achieve.’, the festival opened with inspirational guest lecture by Mr. Maheshwar Peri, Founder, Outlook on the topic ‘Right Place, Right Time’. This was followed by another lecture by Mr. Anubhav Khiwani, Founder, Denetim and alumni of DCAC from the class of 2005. Apart from sharing his college memories and experience, the address had an inspirational angle to it too. “The killer instinct is always to prove yourself, so, never give up”, Mr. Khiwani said during his address.

The Array of Events

1. Polemic Foe: The Commercial Covert

The event was designed to test the knowledge, speaking skills and confidence of the selected six finalists on topics given extempore. However, this came with a twist, as each round had a covert, who was equipped with helping aid, in form of pointers related to given topic. Hence, along with the said, it also tested the presence of mind, balancing streak and ability to accurately guess and eliminate the covert.

Winner –  Anshul Gupta ( Delhi College of Arts & Commerce) 

Polemic Foe : The Commercial Covert.
Polemic Foe : The Commercial Covert.

2. Kaizen : The Inventory Management Competition

The event focused on the importance of inventory management in the cost profit relations of an organization.

Winners – Siddharth Jain & Utkarsh Srivastava (Delhi College of Arts & Commerce)

Runners Up – Vaishnavi Pathania & Monica (Motilal Nehru College)

3. The Sensatus Business Challenge

A flagship event of Spektrum’2014, SBC hosted a unique business and idea auction, inviting bids from various investors and arranging for a face off of ideas in front of a distinguished jury.

Winners – Saurabh Jain & Aashika Aggarwal ( Shaheed Sukhdev College of Business Studies)

Runners Up –  Akshay Bansal  ( Shaheed Sukhdev College of Business Studies)

The auction winners at SBC being felicitated by Dr. Neeru Kapoor.
The auction winners at SBC being felicitated by Dr. Neeru Kapoor.

 4. Cricket Fever: The Speculation Game

The event put to test the analytic skills, speculation and calculations of all the seventy participating teams in the game which runs in the blood of all Indians – Cricket.

Winner –  Dev Khari & Deepak Kumar (DCAC)

First Runner Up –  Arjun & Rakesh Aggarwal (DCAC)

5. Commusic – The Commerce & Music Quiz

A far more interesting quiz than the traditional grilling & tough question-answers, Commusic questioned the participating  teams on easy commerce & music related questions, something everyone related to. The concept being new was widely accepted as 70 teams participated in the fun filled event that went on for three rounds.

Winners – Sushant Aggarwal & Krishna Chaudhary ( P.G.D.A.V. College)

First Runners Up – Savan Singh & Arunav Chaudhary (Zakir Hussain College/ Ram Lal Anand College)

Second Runners Up –  Shenjit Basu & Ridhiman Roy (Delhi College of Arts & Commerce)

6. Portfolio Perfecto : The B-Plan Competition

A platform for presentation, discussion and improvement of innovative business & entrepreneurship ideas and felicitation of the best one.

Winners – Rohan Kapoor & Himanshu Garg ( Sri Guru Gobind Singh Ji Institute of Technology)

Runners Up – Vipul Vaid & Shivani Garg ( Delhi Technological University)

7. Stock – O- Holic

The event which showcased an artificial simulation of a financial stock exchange with its dynamic streaks of bullish & bearish trends of market. Over 120 teams registered for the event, which went on for more than four hours.

Winners –  Adarsh & Salil Arora (Delhi College of Arts & Commerce)

Runners Up – Dilnaman Singh Sachdeva & Daljeet ( Keshav Mahavidyalaya)

8.  Odyssey – The Treasure Hunt

Winners – Ravinshu Kumar Jain, Rakesh Aggarwal & Prabhat Bahl ( DCAC)

Runners Up – Pramukesh, Ishana & Dhruv (DCAC)

9. Drift Up : The Street Dance Competition

Winners – Fairfield Institute of Management & Technology (FIMT)

Runners Up– Maharaja Agrasen Institute of Technology (MAIT)

10. Colors: The Online Photography Competition

First Prize  – Mahvish Hamid (Hans Raj College)

Second Prize – Chandani Khattar ( Gargi College), Vitthal Bhardwaj (Punjab University)

Third Prize – Nikhil Dhingaun ( DCAC)

The pinch of Glamour : Star Cast of ‘ O teri’

The closing ceremony of DCAC’s Spektrum was graced up by the presence of actor Pulkit Samrat & Bilal Amrohi, who had come to the college campus for the promotion of their upcoming flick – ‘O Teri’ scheduled to release on March 28th, 2014. The actors were seen interacting with students as well as teachers, distributing CDs , signing T shirts and dancing in their short fifteen minutes appearance to a packed audience desirous of witnessing more of the two leads.

Cascade’14, the annual commerce fest of Gargi College took place on Friday, 28th February. The event commenced with the traditional lamp lighting ceremony. The latest issue of Comascent, the bi-annual magazine of commerce department was released by Mr. Amitabh Kant, the Chief Guest. Ms. Shereen Bhan, the Managing Editor of CNBC-TV18, the guest of honour, threw light on the topic of the seminar, “21st Century Marketing- Opportunities & Challenges”.

The keynote speaker of the seminar, Dr. Mithileshwar Jha, Professor of Marketing at IIM Bangalore, delivered the keynote address on the topic. He gave an overview on Marketing in the 21st Century. Mr. Kant, who has been the CEO of Delhi Mumbai Industrial Corridor Development Corporation Ltd, then addressed the audience and talked about his campaigns like ‘Atithi Devo Bhavah’, ‘Incredible India’ and ‘God’s Own Country’. He said “Branding isn’t just about marketing your product; it has to do with the improvement in the quality of your product”.

Ms. Smriti Singh Bhatia, VP at TNS Global India, the next speaker of the seminar talked about ‘New ways to market Automotive in the 21st Century’ and the new essentials of the automotive market. Mr. Rahul Gandhi, Regional Manager- North ITC LTD, introduced himself by saying “My name is Rahul Gandhi & I’m not a politician” and laughed. He compared marketing in 21st Century with that used in 20th and 19th century and talked about digital media, social marketing as a concept and some of the fastest growing brands.

Mr. Chander Shekhar, founder CEO of Shade- a Design Enterprise, who has served as a full time Senior Design Consultant for UNICEF, talked about branding and his experiences in the field of design. He said, “I wanted to do things that pleased me and are free from greed. This is how I became my own publisher and started providing services to others without making any profits.” The seminar ended with the announcement of inception of the Marketing Society- Make Your Mark, an initiative taken by Vidushi Bhalla and Navtej Marwaha under the guidance of Ms. Sheela Dubet and Ms. Chitra Rajora.

Winners of the Informal competitions held:

Young Entrepreneur

1st prize: Ashish Kohar, Divyansh Dua & Arushi Bhatia, College of Vocational Studies
2nd prize: Aditya Anand & Anushka Sibal, Ramjas College
3rd prize: Himanshu Garg & Sanchi, Sri Guru Gobind College of Commerce

Dancing brushes

1st prize: Kunal Singh from Shaheed Bhagat Singh College
2nd prize: Satveer from Gargi College
3rd prize: Bhanu Priya Pareek from Gargi College

Wrap it up

1st position: Monisha and Ishu from Gargi College
Second position: Preeti, Richa and Sakshi from Gargi College