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Mridul Sharma

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NSS Unit DCAC organized their annual cultural festival, ‘Aadya 2015’ on Thursday, January 15th, 2015. The festival which witnessed a footfall of around 1500 students was the third installment of NSS DCAC’s cultural festival started in November 2012. The fest was inaugurated by underprivileged children underprivileged kids taught by college students as a part of NSS DCAC’s project Tanzeal.

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A freeze mob in progress in the main garden of college to raise awareness about social issues contaminating the society today.

The festival had 20 stalls put up by NGOs such as Delhi Foundation (an NGO of deaf and dumb women), Tamana, Save the Children and Save the Quest etc. including stalls put by Enactus Ramjas, Enactus Hans Raj, Enactus CBS and Enactus DCAC. The fest further consisted of dance performances by Tanzeal kids, flash mob and fun one minute games like Pictionary, Lucky 7, Feed the Clown etc.

 

Enactus Hans Raj exhibiting their Project 'Lekhni' at NSS Aadya.

Numerous events like Face Painting, News Paper dressing, Poster Making, Street Soccer etc. were organized in the fest. While Tanish Banaswal and Tanya Bhardwaj from Dyal Singh College bagged the first prize in Face Painting competition, Kunal Singh, a final year student from Shaheed bhagat Singh College won the Poster Making Competition. The Newspaper designing event was won by the team of Aastha and Riddhima from Keshav Maha Vidyalaya College.

The Street Soccer event was organized over a span of two days and was won by the team ‘Devil FC’ consisting of five students namely Gaurav Gajria (PGDAV), Raghav Potdar( Ram Lal Anand), Uday Sahni (SRCC), Aman Khinchee (Dyal Singh College) and Karan Gupta( Shaheed Bhagat Singh College).

There was an online photography competition organized which was won by Manik Chawla, third year B.Com (honors) student from DCAC.

Apart from this, Comania, the commerce society of DCAC held the ‘Blanket Challenge’ in association with ABLE Youth NGO. The team could collectively muster donations worth 350 blankets which were distributed to poor and homeless people in Faridabad. Rokda, the Finance and Investment Cell of DCAC organized a customized Photobooth and Mercado, the Marketing society of DCAC organized Scavenger cum Treasure Hunt that saw participation from over 50 teams. The home team of Kanika Malik, Rahul Anand, Deepali Gupta and Prateek Yadav were successful in winning the competition.

“It was a unique and fun filled experience to have been part of something like Aadya. The response from the crowd was amazing and all the efforts made sincerely paid off.” says Prerna Sood, President, NSS Unit, DCAC.

Photography Credits: Nikhil Raj, Tannu Jain, Radhika Bhatia from Delhi College of Arts and Commerce.

Featured Image Credits: Nikhil Raj for DU Beat.

One of the most famous promises of the Modi sarkaar has been the introduction of GST as a substitute for the cumbersome indirect tax structure of India. Just before the year comes to an end, the signs of GST becoming a reality by April 2016 have started to show.

Here’s a brief ‘myth- buster’ about the Goods and Services tax (GST) separating what we’ve heard about this proposed tax policy from what it is actually about.

1.  GST is a complex tax with taxation at various stages. All business houses and tax payers might not understand it well.

Anything that is newly introduced is surrounded by an envelope of ambiguity and resistance to change. However, GST is a simple multi stage tax that replaces the complex Indian indirect tax structure. It is an input tax wherein the amount you pay simply reduces the amount you owe.

Example: ‘Dreamica‘, a biscuit producing company purchases raw material of ?500 lacs (@10%), incures production cost ?50 lacs and adds operating profit of ?100lacs, gross sale price being ?700 lacs( ?500 lacs on procurement + ?50 lacs tax on procurement + ?50 lacs on cost + ?100 lacs of profit )

Total tax payable (Under Traditional Indirect Tax Regime): ?120 lacs( ?50 lacs on procurement + ?70 lacs on sale)

However, total tax payable (Under GST): ?70 lacs (?50 on procurement + ?70 on sale – ?50 input tax credits already paid on procurement).

Thus, GST provides a simple tax structure beneficial to business houses as well, since it reduces tax burden on producers.

2. GST is another indirect tax imposed by government pressurizing the already burdened tax payers.

GST shall be introduced in a two fold structure at centre and state level, sub summing Service Tax, Excise and Custom duty on centre level and Entertainment tax, Value Added Tax (VAT), entry tax, Luxury tax etc on state level. The Central Service Tax shall be totally phased out. Thus, GST doesn’t further pressurize the tax payers, it eases the process and compliance formalities.

 Absorption of various taxes and excise duties by Central and State GST | Source: India Briefing
Absorption of various taxes and excise duties by Central and State GST | Source: India Briefing

3. GST takes money out of the state treasury causing loss of revenues and fills in the treasury of Central Goverment.

The numerous state duties imposed by state governments constitute a significant portion of their revenue. With introduction of GST, it is argued that the state government will lose its revenue to the Centre. However, this isn’t the case as GST broadens the base of tax payers and consequently the tax collections would increase. Further, Centre has promised compensation for 3 years to state governments to make up for any perceived losses. Moreover, the state is entitled to collect GST from producers with turnover between ?25 lacs and ?1.5 crore, and Centre shall collect GST fom producers with turnover beyond 1.5 crores.

Thus, GST nowhere causes loss of revenue to state governments.

Finance minister Arun Jaitley flagged GST as critical for growth | Source: TOI
Finance minister Arun Jaitley flagged GST as critical for growth | Source: TOI

4. When input tax credit mechanism already exists in VAT, GST doesn’t really add much to the tax structure and is an unnecessary improvement.

It is true that producers can off set the tax paid on input against the tax on output, however VAT rates differ for each state. At times state governments engage in undercutting rates to attract pool of investors. Moreover, inter state credit isn’t available under VAT. Hence, GST proposes an improvement over VAT with uniform rates and policies.

5. GST is a one stop solution for tax evasion, misappropriation and host of other issues faced in collection of taxes.

GST provides several benefits to the economy. It boosts the revenue collections of the government. It can be used to reduce the sale of undesirable products such as cigarettes, liquor, tobacco etc by increasing the rate. Moreover, the government can regulate the economy by using GST as an instrument of altering fiscal policy. The economy can be well managed by raising GST rates in period of boom, and reducing it in times of economic slowdown.

However,  GST isn’t progressive in nature. It taxes the rich and poor alike. Consequently, the necessities such as housing, food, clothing etc shall become expensive.

 6. GST doesn’t justify its cost as compared to the benefits expected.

It is too early to comment so, however the economic agencies are positive about  GST proving to be beneficial in all spheres. It shall make India into a unified market. According to the Council of Applied Economics Research, GST introduction can boost our Gross Domestic Product (GDP) by any percent between 0.9 to 1.7. CRISIL report states GST is the best way to mobilize revenue and reduce fiscal deficit.

Clearly, the benefits from GST exceed the drawbacks it faces. It’ll be interesting to see whether GST is able to deliver what it promises, if it is allowed to do so, or will it fall hostage to the great Indian political system.

Feature Image Credits: www.tacx.in

Mridul Sharma
[email protected]

With Cristina Yang’s exit from the medical saga Grey’s anatomy this summer, one of the few surviving original cast members is gone.  However, as they say that ‘the show must go on’, ABC is all set to launch the Season 11 of the series on September 25th, 2014. Here’s a list of all what might happen in the long running show this season (no spoilers, only possibilities):

1. What would I even do without you?

With Cristina’s exit and Derek’s moving out from Seattle, Meredith Grey would be seen without the two people who’ve been indispensable from her life, also the ones she has had the maximum screen time with. It’d be interesting to see how Grey survives the day without her ‘twisted sister’ and ‘the love of her life’ being around.

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“You are my person, my hero, you make me brave. I need you alive.”

2.  Ellis and Webber’s love child

Towards the end of the last season, it was revealed that Grey has another half sister no one knows about. It would be interesting to see how the show writers justify the existence of the Chief and Ellis’s child whom no one knows about all this while. It’d also be challenging for Meredith to adjust with Margaret Pierce, the new cardiothoracic surgeon replacing Yang, knowing how she is related to her.

JERRIKA HINTON, ELLEN POMPEO, KELLY MCCREARY, KEVIN MCKIDD (DIRECTOR)
Meredith Grey working with Maggie Pierce, the new cardiothoracic surgeon and Meredith’s ‘half sister.’

3. Who gets to get on-board at the ‘Board’?

As Yang leaves her place on Board to Alex, Chief Webber suggests Bailey for the place. What might follow in the very beginning of this season maybe a tiff between the two doctors to claim Yang’s seat on the board.

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Dr. Miranda Bailey (played by Chandra Wilson) has been a fighter all through the seasons. However, this time it is against her own student.

4. The life that you save might be your own!

While Meredith has lost her person and is having issues with McDreamy’s career aspirations overshadowing her life, the ideal on-screen couple might live separate in the coming season, and as Shonda Rhimes says that, ‘It is going to be a Meredith centric season, the chances of an upcoming divorce haven’t been ruled out either.

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“Don’t let what he wants, eclipse what you need. He is very dreamy, but he is not the Sun, you are.”

5. The sole survivors of show’s  original ‘M.A.G.I.C’ might come closer!

As Yang leaves her place to Karev, Alex considers himself to not only be a replacement on board but to play Yang’s part in Meredith’s life who is dealing with a struggling marriage. As Meredith and Alex come closer as friends, it might crop up problems for Jo and his relationship.

ELLEN POMPEO, JUSTIN CHAMBERS
As Alex develops a sense of responsibility towards Meredith, would his love interest, Jo be able to understand their relationship?

6. Is the Oscar winning actress Geena Davis’ character the end of Calzona’s surrogate mother search?

Oscar winning actress Geena Davis has been roped up for an important regular role in the show and the first pictures released show her sharing the screen with Torres and Arizona, so maybe or may not be that, Geena plays the role of the surrogate mother, the couple has been looking for.

Even if not, it’ll be interesting to see what Shonda Rhimes has in store for such a talented actress.

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Geena Davis won the Academy award for Best supporting actress for her movie ‘The Accidental Tourist’ in 1988.

7. Jackson-April’s marriage and baby

Jackson and April, the love birds from different cultures who are expecting a baby this season might have differences over the raising of the child. It’d be interesting to see how their relationship survives those ups and downs.

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The love birds from the last season had a wobbly marriage in little time after the marriage. What changes will the birth of a baby bring in?

 

8. Will Owen Hunt go back to the darkness?

Is Owen Hunt heading towards the darkness where he came from with pangs of anger, depression and mood swings, or is there someone who is going to make him fall in love again. If yes, who could it be?

 

The return of Grey’s Anatomy for Season 11 is indeed a moment of celebration for all the fans like me through out the world who’ve laughed and cried, learnt and lived, given and grown with the show.

Looking forward to a beautiful ride of emotions through out the season, and yes, miss you Cristina Yang. Cheers!

 

 

Remake of legendary Hindi classics is tough, for the times have changed and so has the audience. Further, the makers reel under the pressure of maintaining the magic of the original movie if not doing it better.

The 1980’s movie Khoobsurat, being filmed by veteran director Hrishikesh Mukherjee, dialogues being written by Gulzar and Rekha being the female protagonist must have been altogether a tough job to reproduce in a remake for a few movies old director Shashanka Ghosh.

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With remakes and loosely inspired movies, comparisons generally happen. ‘Sonam v/s Rekha’.

The Plot

Sonam Kapoor plays the character of a modern day physiotherapist, Dr. Mrinalini Chakravarty (Mili) working with the KKR IPL team when she gets to know about her next assignment which is to treat an old royal Maharaja Shekhar Rathore of some distant place in Rajasthan. As Mili reaches the palace, she is mesmerized by the royalty and exquisite beauty of the place although being super clumsy as she is, she finds herself completely out of place in a strict disciplined atmosphere of the house.

The Maharaja who survived an accident a decade ago has lost the ability to walk and desire to live. Hence, the entire business is handled by Yuvraj Vikram Rathote (Fawad Khan). Meanwhile, Rani Nirmala Devi (Ratna Pathak Shah) is the in-charge of upkeep and  maintenance the decorum of the house.

What follows is Mili’s quest to instill the strength back into the Maharaja facing challenges of a dis-interested patient, strict disapproving Rani Sa and a cute prince charming Vikoo betrothed to Kiara (Aditi Rao hydari) already.

The Positives

  • Sonam Kapoor has come out of the ‘pretty face’ image she was accused of taking an advantage of in her earlier works and has delivered a powerful performance. Her eyes do all the talking, and her care-free attitude clumsiness and innocence is loved on screen. The way she calls her mother by her name ‘Manju‘ through out, is quite cool.
  • The debutante Fawad Khan is a promising new face. The chemistry of Fawad and Sonam is sizzling, watching them together on screen is a visual treat.
  • The movie’s strength lies in the female stars who’ve added life to the movie being Kirron Kher (Manju,Mili’s mother) and Ratna Pathak Shah. Kirron Kher is all about a loud mouthed Punjabi mother with an amazing comic timing and some very funny Punjabi dialouges. Ratna Shah plays her role of a haughty, disciplined and classy queen with utmost elegance. Had it not been for these two veteran actresses, the movie would’ve lacked the humor well appreciated.
Manju
Kirron Kher playing ‘Manju’ skyping her daughter Mili (Sonam) in a funny still from Khoobsurat.
  • The story line is well conceived and told in a way that’s completely believable. The love hate relationship of the main duo is picturized well with appropriate camera work and right frames.

The Neutrals

  • The music of the movie is very catchy. Songs like ‘Naina’ are being loved and ‘Engine ki Seeti’ and ‘Meri Maa ka Phone aaya’ have already been atop all chart-busters lists. Even the number ‘Abhi to Party shuru hui hai’ composed by Badshah is being liked, but the music would go stale soon.

The Negatives

  • The movie offers little space to Fawad Khan who plays a grim prince at first and confused lover later, the actor has much more potential (evident from his role in Zindagi Gulzaar Hai) which the movie plainly fails to explore.
  • The movie has some weak areas that could’ve been worked upon to make them more humorous. The face off between the mothers and Mili’s kidnapping scene are few examples in this regard.
  • There’s an overload of clumsiness in Sonam who crashes into every possible pole, overload of similar dressing styles (particularly Fawad’s character) and an overload of accents (calling names such as ‘Mounjoo’ and ‘Prawteek’)

The ‘Khoobsurat’ Message

Khoobsurat quietly gives out  a khoobsurat message to live life the way you want to, not changing yourself according to anyone around. It also suggests to let go of the past and embrace what is to come with open arms and heart leaving no regrets for future.

The ‘Khoobsurat’ Fact

The character of matriarch Nirmala Devi which is played by Ratna Pathak Shah in the movie of 2014, was played by Ratna’s mother Dina Pathak in the original movie back then in 1980.

The Official trailer of Disney’s Khoobsurat 2014.

Although September is already here, yet thanks to the number of promising big budget Bollywood releases scheduled, almost every other Friday of 2014 to come is going to be packed with action, drama, thrill, romance and pangs of laughter. Here’s a quick brush up of all the expected to be amazing movies releasing this year, so go through the list, watch the trailers and decide which of the following eight Bollywood releases of 2014 are on top of your list to watch:

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1. Mary Kom (September 5th, 2014)

The movie is a biopic of famous Indian boxer Mary Kom, the character being played by Priyanka Chopra. Being produced by Sanjay Leela Bhansali and sports/action scenes being directed by Rob Miller (Sports Action Director of Chak De India and Bhaag Milkha Bhaag) the movie is definitely one of the most anticipated releases of 2014. The film has been shot with real boxers to provide authenticity to the movie and Priyanka Chopra has undergone a strict training routine to perform the role of a legendary boxer.

2. Finding Fanny (September 12th, 2014)

Starring Deepika Padukone, Arjun Kapoor, Pankaj Kapur,Dimple Kapadia and Naseeruddin Shah, the plot of ‘Finding Fanny’ is about five dysfunctional friends on a road trip to Goa to find the love interest ‘Fanny’ of one of their friends whose character is played by Shah. What follows is numerous twists, turns and trouble coming their way.

3. Daawat-e-Ishq (September 19th, 2014)

A production venture of Aditya Chopra under the Yash Raj banner, Daawat-e-Ishq i.e. ‘Feast of Love’ is a story of two foodies played by Parineeti Chopra and Aditya Roy Kapoor who have deep love for food and eventually discover love for each other as well. The movie also stars Anupam Kher and is going to be the debut movie of television star Karan Wahi. The music of the movie is composed by Sajid-Wajid and is being received very well. ‘Mannat’ and ‘Daawat-e-Ishq‘, both the tracks are being loved by the audiences.

4. Khoobsurat (September 19th, 2014)

Disney’s ‘Khoobsurat’ is a modern day adaptation of a 1980s movie of the same name with many changes here and there. The movie stars Bollywood actress Sonam Kapoor and Pakistani actor (Zindagi Gulzaar Hai fame) Fawad Afzal Khan. It is a romantic comedy film with good music. The promotional song ‘Abhi to party shuru hui hai‘ by the famous Punjabi rapper Baadshah is already atop all chart-buster lists.

5. Bang Bang! (October 2nd, 2014)

Starring Katrina Kaif and Hrithik Roshan, Bang Bang! is the remake of Hollywood movie ‘Knight and Day’ with Cameron Diaz and Tom Cruise’s roles being played by the above stated Bollywood counterparts respectively. The movie is an action thriller directed by Siddharth Anand and prodcued by Fox Star Studios. Tge movie also stars Jimmy Shergill, Jaaved Jaffery and Danny Denzongpa in supporting roles.

 

6. Haider (October 2nd, 2014)

Set in the beautiful valleys of Kashmir and written and directed by Vishal Bhardwaj, Haider is the adpaptation of William Shakespeare’s ‘Hamlet’. The film stars Shahid Kapoor in title role with Shraddha Kapoor, Tabu and Kay Kay Menon as popular faces in the supporting cast. The movie is about Haider’s emotional and psychological state as his father dies and his mother (played by Tabu) marries his uncle (played by Kay Kay Menon). The songs of the movie are being liked by the masses with the back ground song in trailer ‘Aao na‘ being a special mention.

Vishal Bhardwaj has previously adapted other works of Shakespeare into movies as well. Maqbool (2003) was an adaptation of ‘Macbeth’ and Omkara (2006) was an adaptation of ‘Othello’.

7. Happy New Year (October 24th, 2014)

Directed by Farah Khan and produced by Gauri Khan under the banner of Red Chillies Entertainment, Happy New Year has an emsemble cast of Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Boman Irani and Sonu Sood. Happy New Year belongs to the action-comedy-drama genre and is all set to be released on the festival of Diwali in three different languages being Hindi, Tamil and Telugu.

 

8. P.K. (December 19th, 2014)

Being directed and produced by Rajkumar Hirani and starring Aamir Khan and Anushka Sharma in lead roles, P.K. is a comedy drama movie. The movie also stars Sanjay Dutt, Sushant Singh Rajput and Boman Irani. Aimed to be a satire on God and godmen, P.K. is all set for a near Christmas releases, something that Aamir Khan is famous for. The official trailer or songs of the movie haven’t been released yet. However, the recently launched poster of the movie caught eye balls rolling, as Aamir Khan had posed naked for it.

pk1

According to a recent study conducted by TRA (previously Trust Research Advisory), University of Delhi’s Hindu College is the most trusted education institution of India.

The prestigious DU North Campus college is followed by the Indian Institute of Technology (Delhi) at the second and Loyola College(Chennai) at the third position of the ‘India’s Most Trusted Education Institutes 2014-15′ study (i.e. the MTEI study).

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As Anna University(Chennai) is ranked to be fourth on the most trusted education institutions of India, the fifth place belongs to Hans Raj, another famous Delhi University College.

Interestingly, Delhi University’s premiere institution, Shri Ram College of Commerce is ranked as low as the 25th rank in the hierarchy of trusted education institutions of India with Ramjas College being ranked 8th, Shivaji College being ranked 48th, Rajdhani College being 49th and Gargi college at the 52nd position. The rankings are however, in post graduation category.

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The MTEI study is being considered to be the largest and comprehensive most study conducted in India.

The study is based upon the opinion of almost 8000 respondents over three dozens of cities of India. The respondents include students, teachers as well as parents who were quizzed on 700 ‘thinking’ questions related to the education system and education institutions of India.

The MTEI report not only lists 1000 Most Trusted Indian Institutes but also mentions 120 Most Preferred Courses in India and Top 200 Indian Institutes on academic parameters.

The MTEI study conducted by TRA is reportedly considered to be one of the largest, most detailed and comprehensive research studies conducted in India. For further rankings and information, click here.

Trust Research Advisory), University of Delhi’s Hindu College is the most trusted education institution of India. The prestigious DU North Campus college is followed by the Indian Institute of Technology (Delhi) at the second and Loyola College(Chennai) at the third position of the ‘India’s Most Trusted Education Institutes 2014-15′ study (i.e. the MTEI study). tra2 As Anna University(Chennai) is ranked to be fourth on the most trusted education institutions of India, the fifth place belongs to Hans Raj, another famous Delhi University College. Interestingly, Delhi University’s premiere institution, Shri Ram College of Commerce is ranked as low as the 25th rank in the hierarchy of trusted education institutions of India with Ramjas College being ranked 8th, Shivaji College being ranked 48th, Rajdhani College being 49th and Gargi college at the 52nd position. The rankings are however, in post graduation category. [caption id="attachment_25547" align="aligncenter" width="363"]tra The MTEI study is being considered to be the largest and comprehensive most study conducted in India.[/caption] The study is based upon the opinion of almost 8000 respondents over three dozens of cities of India. The respondents include students, teachers as well as parents who were quizzed on 700 ‘thinking’ questions related to the education system and education institutions of India. The MTEI report not only lists 1000 Most Trusted Indian Institutes but also mentions 120 Most Preferred Courses in India and Top 200 Indian Institutes on academic parameters. The MTEI study conducted by TRA is reportedly considered to be one of the largest, most detailed and comprehensive research studies conducted in India. For further rankings and information, click here.]]>

“Moments make memories, and memories make men”, said somebody, and clearly after a lot of thought. All of us are quite fond of capturing happy moments spent with friends, family and colleagues. Some of us click pictures and make videos to capture a memory as it is, while others pen down their thoughts in a diary. However, not everyone can pen down those memories and feelings as well.

With the view of recording such precious moments on paper and preserving them for eternity, Namit Maheshwari, a second year Economic Honors student of Delhi College of Arts and Commerce has come up with a unique business start-up named ‘Kaagaz ke Phool’. The start-up works to provide to its clients their story in print, a biography of their own.

kkp

“The idea took concrete shape in January 2014 when I put together a team of young writers and decided to give life to ‘Kaagaz Ke Phool’ or KKP. The venture quickly gained popularity as people liked the idea of a gift of memories that were more precious and longer-lasting than diamonds and yet cost much less. KKP gives one a complete story of one’s life; the bigger picture at which you can gaze each day and be proud of.” says Namit, the brain behind KKP.

The team working at KKP consists of students working as interviewers, editors and writers. As a client approaches the team for a book about his orher life’s story or a particular event, the interviewers assume charge and interview the client, record the story, thereby capturing the essence of the subject’s thoughts and emotions.

Once the interview is done, the recordings are forwarded to the writer, who listens to them, delves deep into the story and puts it into words in order to extract a meaningful narrative structure out of it. In order to prevent the story from being adulterated by prejudice, emotions or imagination, there is absolutely no contact between the writer and the client. The team thus, does not exaggerate or romanticize; for memories should be remembered as they are.

The story is published in the form of a tailor-made book preserved in rosewood casing (baksa), put together with a bottle of red wine. The craze for such a unique thing is growing amongst all people, young and old alike. The book so published could be gifted to someone on a special day, kept for leisure reading or could be used to preserve and cherish your story for generations to come.

For a young venture, KKP has received a very tremendous response. Since February 2014, they have done 6 publications one of which is an order of 100 copies which they will be bringing out next month. The previously published books have titles like ‘My Daddy, My Hero’, ‘De Mon Coure’, ‘Not Without My Sister’ to name a few.

“We are a team of six members all of whom are students in different colleges: Geetika Ahuja who is an undergraduate student of Sociology at LSR, Gauria Bhatia who studies Economics (H) at IP College for Women and Renu Singh who is an undergraduate student at DRC. The editing is handled by Baldeep Grewal who is a final year English Honors student at IP College for Women and Vrinda Rathi who manages foreign clients.” says Sanchit Garg from DCAC, who himself handles job of interviewing.

In a world where documented emotions and memories are slowly losing their importance (except on the online world), ‘Kagaz Ke Phool’ has brought in a new way of immortalizing the things that make life memorable, and not just letting them be mere ‘things’.

You can follow their work and know more about KKP through their Facebook page Kagaz ke Phool . You can also contact Namit Maheshwari via e-mail, at [email protected].

 

 

The use of social media in times of today is no longer restricted to the traditional activities of posting photos, sharing statuses, watching videos and chatting with friends. The now trending ‘Ice Bucket Challenge‘ is certainly an example that social media is being utilized for a completely different and noble cause of mustering support and raising awareness among masses.

Why Ice Bucket Challenge?

The social media has recently been stormed by the wave of videos of numerous known personalities and celebrities performing the Ice Bucket Challenge which is the initiative of the ALS Association, a group working for the welfare of patients suffering from the neurological disorder Amyotrophic lateral sclerosis, commonly known as the ‘Lou Gehrig’s Disease’.

What is the ‘Lou Gehrig’s Disease‘?

ALS is not a very common disease affecting 1 in every 50000 (that’s 0.002%) people of the global population, adversely affecting the neurons of human brain and spinal cord. The life expectancy of the patients varies,however, a large number of patients die without the diagnosis.

How did it all begin?

The Ice Bucket Challenge was initiated in 2012 by Pete Fates, a former Boston College baseball player who was diagnosed with ALS back then. Fates is now facing difficulties in talking, is paralysed and eats through a feeding tube.

Working of the Ice Bucket Challenge.

With the view of spreading awareness among people about the existence, symptoms and possible treatments of the disease, the ALS Association has come up with the ‘Ice Bucket Challenge’. According to the rules, the participants are supposed to dump a bucket of ice cold water on their heads, film it as it happens, and post it on web. Also, once the task is done, the participants are supposed to nominate three more people to perform the challenge within 24 hours.

If however, someone decides to not complete the challenge, he can forfeit his name by donating $100 to the credit of the ALS Association.

Numerous celebrities, corporate faces and other famous personalities have been performing the challenge and posting the videos online. Here’s a brief list featuring numerous personalities who have performed the task.

The video uploaded by Bill Gates, shows him designing, constructing and painting an apparatus for automatic downpour of water on him. Bill Gates was challenged to perform the task by Facebook founder Mark Zuckerberg.

Microsoft employees are seen inverting the cold water bucket on the head of their CEO Satya Nadella, as he also joined the club of ALS challenge performers.

Numerous other famous figures like singer Justin Timberlake, Lady Gaga  and Justin Bieber have also performed the challenge.Rory McIlory and Tiger Woods were also seen emptying water buckets on each other. Cristiano Ronaldo performed the ice bucket challenge and nominated singer Beyonce, Jennifer Lopez and rapper Lil Wayne.

The entire star cast of the famous ABC television show Grey’s Anatomy has also performed the Ice Bucket Challenge and nominated the star cast of ‘Scandal’ and ‘How to get away with a murder.’

Even Indians aren’t lagging behind in supporting the noble cause, Punjabi singer Daler Mehndi has performed the ALS Ice Bucket Challenge and has nominated actors Amitabh Bachchan, Shah Rukh Khan and Priyanka Chopra to do the same within 24 hours.

Interestingly, It isn’t only the human beings who’ve been performing the challenge, but people have also done the task with their pets.

 

Not only video performances and challenges are doing rounds on the web but numerous memes are also being made out of the rather funny stunt wherein people are openly dumping cold water on themselves.

However, the challenge has witnessed around 1 million video uploads in the summer of 2014 itself and talking about the funds, already $23 million have been credited to the ALS Association account. (According to the official ALS website)

 A noble cause indeed, if not anything else, it is certain that this drill will leave a lasting impact on minds of people, something that’ll always remind them of what the cause of this act was, which in fact, does solve the purpose.

 

Featured Image Credits: www.elitedaily.com

Be it the patriotic songs, the unfurling of Tiranga, the kite flying, the powerful ministerial speeches or simply observing a day off from the routine job, all these years, the Independence Day has had more or less similar implications for all of us. However, a question that my mind often wrestle with is that, with due passage of time hasn’t the essence of independence been lost? Do we really celebrate our freedom or is it mere the rubber stamp of breaking free from the colonial shackles?

The ‘independent’ India that we live in today doesn’t allow women the freedom to dress without being noticed, to go places without being teased or to work without suppression. They are paid less compared to their male counterparts, irrespective of the work done. The women aren’t safe here, not in their homes, not in public transports or work places, the girls aren’t safe at schools. They are kidnapped, molested, raped, murdered and their bodies are dumped on roadsides or suspended with ropes on trees.

Not only this, the men have the audacity to justify their deeds saying, “she was out too late”, “she was hanging around with guys” or probably “she was wearing a short dress”, hence she was asking for it. Which human being would want to be treated like that, or would ‘ask’ to be raped? Do the children at age of 6 and women at age of 60 who are raped, ask for it too?

Of what use is a country’s independence, if the women have to think ten times before going out with friends ‘too late’ in the night? Who defines the limit of ‘too late’ in an ‘independent’ country like ours?

Is all of this merely a consequence of uncontrollable desires and whimsical fantasies of men causing sexual frustration or is there another angle to it? Isn’t the ‘independent’ India still stereotyping woman to be weak individuals? Why is it that a boy who cries watching a movie is told to “be a man”, a girl wearing boy’s clothes and no makeup is called a ‘tomboy’ or a girl who loves playing basketball is forced into learning painting? What is it with the forced appearance and behavior according to the sex you were assigned at birth? Is that what we call ‘independence’?

It is going to be almost seven decades since the independence and orthodox mentalities, stereotypes and stringent gender policing have all led to women objectification. The fault isn’t only of the men who exploit women, but also of the society that raises children in a way that females are presumed to be a subject to a man’s desires and mercy.

Our movies advocate that, when Rahul falls in love with Anjali in Kuch Kuch Hota Hai only when she ‘dresses up like a girl’ and our TV shows propagate so, as they show women to be engrossed enough in cooking, raising babies or sorting domestic quarrels with mothers in law/sisters in law. Till there isn’t a freedom to think beyond the stereotypes, how could there be independence?

Not that all is wrong, India has seen women scale great heights in all fields, but the question definitely remains – Is this what ‘independence’ really means? For if yes, then it is, only a ‘happy men’s Independence Day’ here.

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