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I Impact India, a CSR Consultancy started up by DU Students, successfully completed its first innovative social campaign with the support of Rotary Club of Delhi, ‘This Valentine’s, Spread Love to those in Need!’ I Impact India is the brainchild of three socially committed individuals who have carried out social service in their individual capacities but now wish to robe in Corporations and philanthropists for countering such issues on a large scale and provide benefits to them in return. The social entrepreneurs uploaded a video on YouTube, which was aimed at highlighting & sensitizing the viewers about the social issues of today. Towards the end of the video, they promised to donate packets of biscuits equivalent to the number of views on that video. “Our idea is to provide Value for Charity through such Innovative Cause Related Marketing Solutions which would lead to positive brand image and simultaneously help in eradicating social ills,” said Parneet Chopra, the co founder of the organisation. Adit Grover, a part of the I Impact founding trio, stated that the aim of taking the campaign online was to reach out to as many people possible, creating a stong impact and making everyone feel involved in making a difference.

As per the success of the campaign, the team members celebrated their Valentine’s Day by distributing over 7,000 biscuit packets to kids of Kusumpur Pahari slum. The kids had a great time and marked the spirit of the day by indulging in hand printing, flying balloons and relishing their biscuits. According to volunteers Aabia and Lovejot, “The video was inspiring but seeing those smiling faces was even more satisfying.”

“We have upcoming projects in the field of Sanitization, Women Empowerment and Child Development. Effective & Efficient utilization of funds and core competencies can surely help eradicate these problems,” said Onkar Khullar, another founder of I Impact.

To watch the video, click the link below-

(http://bit.ly/1pack1view)

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“Living by Gandhiji’s ideologies, ‘The simplest acts of kindness are, by far, more powerful than a thousand heads bowing in prayer.’ We have always been very passionate about giving back to the society in whatever manner we can. This and the desire to make everyone around us a part of our little act of compassion led to this campaign,” Parneet Singh Chopra, a DU student was quoted saying when he was asked about the social initiative- I Impact India.

So what is this campaign about? Called “This Valentine’s, Spread Love to those in Need”, it is a rather novel approach to tackle undernourishment among poor children. On 18^th January 2013, the people at I Impact India uploaded a video on YouTube and the idea was simple- for every view on that video, I Impact India shall donate one packet of biscuits to a hungry child on the 14^th of February. This is their way of celebrating the feast of St. Valentine. Currently, in a matter of 15 days, they have reached out to over 10,000 people, have had 4,000 views and the campaign has been shared by over 500 people on social media platforms.

When asked what their aim is, Parneet said, “In our first campaign, the issue we wish to pawn is hunger, but since our endeavor is to constantly create an ‘impact’ on the society, we will move on to countering bigger problems in future and involve socially inclined people with us in this movement.”

Though the idea took shape a year back, I Impact India is now fully operational and the present campaign is its launching platform. They also wish to carry out more such innovative campaigns in the near future. “I Impact India is a venture of 3 socially committed students of Delhi University, who have a passion to eradicate problems while benefitting the other stakeholders of society. They wish to act as intermediaries between corporations and social organizations, and facilitate efficient & judicious use of funds and core competencies”, he concludes.

To support the cause visithttp://bit.ly/1pack1view (One Pack per View)

AnugrahGopinath
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