Through endless efforts during a four month long social entrepreneurship competition, ‘Change the World Internship’ structured by a US established Non-Profit Organization- A Million for a Billion, Project Sanjeevani, planned and prepared by the students of Connecting Dreams Foundation-SRCC Chapter, ultimately qualified to be demonstrated at UN headquarters in October, 2015.
Lack of resources, technology, infrastructure and most significantly awareness has deprived the rural area manufacturers of the potential market that lies ahead. Project Sanjeevani, a papad manufacturing and distribution oriented business model, stipulates a linkage between the rural food product manufacturers and their prospective consumers, makes the product more vendible, and thus making them less exposed to a social problems. It offers a distribution channel of wholesalers, retail consumers and refectory departments. The project provides a market link for a group of 8 women belonging to Shyampur Village of Uttar Pradesh who possess the required skills at cookery and make hand rolled papads without the usage of any machines. Thus, It helps make the product as well as the business strategy financially and commercially viable.
A clear win at the initial stage by Shreya Gupta and Harsh Agarwal helped them acquire a revenue that made the project sustainable consequently made it to top 5 finalists of the Change the World Internship. The project is to be next presented before a fundraising and investing company DC Arch Angels in Washington DC on 14th October and United Nations Organization Headquarters before UN Habitat and Barbados Mission on 16th October respectively.
Tamanna Goel
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