iQOO is a high-performance smartphone brand focused on delivering unique experiences for the performance-seeking Gen-Z.
Driven by unmatched performance and a relentless pursuit of excellence, iQOO is a high-performance smartphone brand focused on delivering unique experiences for the performance-seeking Gen-Z. It aims to reshape the industry with innovative products and a fresh, dynamic experience for youth chasing big dreams. iQOO has recently launched The Quest Report 2024 with the help of CyberMedia Research, which looks at around 6700 responses from across 7 countries, and sheds light on the hopes, dreams, and what drives the youth of today.
The survey found that one in four Indians show interest and talent when it comes to new-age careers like content creation and artificial intelligence. Additionally, 73% of Indian respondents believe that taking a gap year can help them pursue their dreams and aspirations. Notably, 65% view failure as a valuable learning experience, and 60% feel it propels them closer to achieving their goals. Moreover, Indian youth take 2x the initiatives compared to their global peers. They are driven, focused and ready to hustle despite mounting external barriers like economic slowdowns and conservative values. They’re ready to push the envelope.
Today’s youth are characterised by their bold dreams and an unwavering drive to bring those dreams to fruition. This indomitable spirit is encapsulated in our brand philosophy: ‘I Quest on and on’ and we proudly refer to these passionate and determined individuals as Questers.” – Nipun Marya, CEO of iQOO
A Quester we’re all familiar with is Bhuvan Bam, a youth sensation with over a fan base of over 40 million online. The recently released #MyQuestStory, directed by renowned filmmaker Shoojit Sircar, features an inspiring message by content creator and actor, Bhuvan Bam. The movie tells the inspiring journey of a young man who defies family expectations to follow his quest for content creation. The work is a part of the campaign to validate and support the growing ambitions of the youth.
iQOO’s aforementioned flagship projects highlight the need to be the wind beneath the wings of India’s fledgling youth—as Sircar mentions when asked about his work with the brand, the time is ripe for the Gen-Z to continue their quest for innovation and “break new ground.”. The aim is to encourage those interested to chase and realise their dreams, no matter what may stand in their way. The Quest for passion must never stop for the world to grow.
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