Shaheed Sukhdev College of Business Studies is back with the ninth edition of its annual flagship event, Prodigy. Prodigy is a management oriented event organized for school students which aims to tap their managerial potential and provide them corporate exposure. The underlying motive of the event is in sync with the motive of the college of spotting and developing business talent of the youth in the country. This year, it is being organized at VP Chest Auditorium, North Campus on Friday, November 6, 2015.
The all-India prelim of Prodigy witnessed enthusiastic participation from schools all over India from over 15 cities including Delhi and NCR, Amritsar, Hyderabad, Kolkata, Hisar, Jaipur and Dehradun.
The event has three rounds, the first round being the online prelims, where the students are required to submit a solution to the case study provided to them. This case study, based on the concept of Rural Marketing, encouraged students to use their creative side while exposing them to a new concept of management. A total of 55 schools have qualified from the online prelims round for the Prodigy Mains to be held at November 6, where another two rounds will be conducted. From the team contingent of 4 members, two students go into Acumen: the Brainstorming Quiz, which tests the logical ability of the students, and the other two go for Bull’s Eye: The Stock Simulation, which is a simulation of the real world stock market. The students are given a virtual amount of cash to be invested after analysing the market and the rumours. On the basis of the cumulative scores of both the rounds, the team as one contingent will qualify for the grand finale, the Corporate Simulation.
The Corporate Simulation is a theme-based round which is designed from the ground up and promises to give the students an insight into the dynamic business world, where they are required to adapt to the ever-changing external environment, and gain an edge over the competitors with exceptional strategies. The event aims to provide students a learning experience beyond what is taught in books, and gives them a sneak peek into what awaits them in the real world, while giving them unforgettable memories and experiences.
Apart from the main event, Prodigy ’15 and Fabindia are also conducting an online event, FabItUp 2015, which is open to all school students, which starts from November 3.
The goal behind Prodigy is to challenge the students, inspire them to take chances, and apply their theoretical knowledge to the practical world, and seeks to motivate them to fulfill their corporate aspirations.
Guest Post by Prerna Bhatia
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