The 72 Hour Project: A little bit of everything!

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The 72 Hour Project, an initiative by Old Cheese is a residential three day conference which aims at providing a one-on-one interaction and some meaningful workshops for those who tend to think out-of-the-box and have done well in their respective fields.

It will be held from 24th to 26th of January at the Lemon Tree Premier, Leisure Valley, located in the City Center of Gurgaon (Sector 29, HUDA). The event consists of Speaker Sessions by various veterans of multiple arenas like Avijit Dutt (Indian Cinema), Dia Mirza (Indian Cinema), Garima Avtar (F1 Racer), K. Mohan (Agnee Band), Pramod Bhasin (Genpact), Rajiv Makhni (NDTV), Rakeysh Omprakash Mehra (Indian Cinema), Suhel Seth (Counselage India) and Utsav Mitra (Indian Government).

The three day event includes Module Training Sessions which will be taught via a case study method in partnership with global brands and organizations by eminent faculties like Management Practices-MDI Gurgaon, Marketing Management- Faculty of Management Studies, Delhi, Public Policy- Jindal Global University and Financial Education- Bombay Stock Exchange.

The Time Capsule Sessions, a combination of Speaker Sessions, Workshops and Modules, will have philosophy sessions by Siddharth Sharma of Success Monks, Power of Media by Anshul Tewari of Youth Ki Awaaz fame and Travel Journalism by Ankita Sinha, a Travel Blogger.

The third venture in the 72 hour cycle will be the workshops which will be widely-spread out to cover almost all interesting activities and provide skills and fun, namely, Visual Communications (Akshar Pathak), Film Making (The Free Spirit Project), Performing Arts (Soul to Sole Dance Academy), Leadership and Group Dynamics (Rhea D’Souza).

Additionally, the  Adidas’ 10km The Adi Pro Run in Gurgaon will be held on the morning of 25th January. Last but not the least, will be The Originals Evening and Adidas Originals will be there on 25th January 2015 to end the event on a lighter and more vibrant note.

Talking about the idea behind the event, Shoury Gupta and Pranav Obhrai, founders of the 72 hour project and Old Cheese Media said, “We all are trying to decide what we want to do in life. But many times we simply follow the head without knowing what we are headed for. To help discover one’s true interests, to try out different art forms and engage with wonderful co-delegates and personalities, is the rationale behind the 72 Hour Project.”


Ayesha Sareen

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Pursuing Economics Hons. from Indraprastha College for Women, Ayesha is a creative person to the core. With a mind that is like a cauldron brimming full of ideas, she has a suggestion on almost everything, and an affinity for Psychology. A movie buff, who loves to explore places, she finds solace in the company of good friends, who mostly find her lurking in the English Fiction section of the library. Possessing a strong and powerful voice, she has been an orator all her life. She believes in the Gandhian ideology of "Whatever you do in life is insignificant, but it is very important that you do it, because nobody else will." Getting published recently has inspired her to give her writing some deeper thoughts.

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