Enactus, Lady Shri Ram College for Women displayed the products of their “Project Yuvaakti” at Dilli Haat’s Vatsalya Mela from 12th-19th November 2014. In accordance with the success of past projects, the team LSR was granted a pro-bono stall under the name “Women of India” on recommendation by Maneka Sanjay Gandhi, Indian Union Cabinet Minister for Women and Child Development.
The Central Ministry of Women and Child Welfare Department, Government of India recommended the project for participation.
This project by Enactus, LSR created opportunity for underprivileged women of the society by employing them to stitch Phulkari Patiala Salwars. In the past, these women have also been tied up with boutiques all over the country to help them get regular orders.
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Phulkari Patiala Salwars on display at Enactus LSR stall[/caption]
Jahnavi Taneja, President of Enactus, Lady Sri Ram College of Women says, “These women who earlier used to stitch clothes for themselves, now stitch it for the outside world. We have not only trained them with the art of stitching but also provided them a national platform to showcase their latent talents and face the outside world as leading women entrepreneurs. They are now regular income earners and need not be completely dependent on their male counterparts.”
Maneka Gandhi also visited the stall on November 14 and appreciated the effort of Enactus Team. Aashima Arora, who welcomed Maneka Gandhi at the stall said, “She not only liked the salwars and their bright colors but also acknowledged our efforts with her words. Her support motivated the team to take the project to a next level and seek maximum audience for the well-acclaimed project. Ms. Gandhi also suggested us better ways to present our products to the buyers.” Suchi Soin, Manager, Enactus India (Northern Region) also joined the LSR girls at the stall.
In addition to phulkaari patiala salwars, the stall also displayed handicraft products made by weavers of Varanasi under the new project which the team will kick start in the near future, in association with the Government of India and its development projects.
[gallery ids="27660,27662,27661"]Enactus LSR, by adopting this project aims to link the artisans directly to the consumers through effective marketing and ensure that the craftsmen get a fair price for their products by eliminating intermediaries. It also aims to facilitate innovation in this field and preserve the art of this area by empowering the artisans, socially and economically. The team aims to train women in weaving and market their products and have collaborated with a local NGO called Human Welfare Association to conduct this activity.
Neha Dewan, another team member said, “The initiative at Delhi Haat has witnessed an overwhelming response and it was great to see how the buyers still value handicrafts despite the advent of machinery and technology.” The team managed to earn a substantial amount of revenue during eight days at Dilli Haat.
Images by Aashima Arora for Enactus LSR
Iresh Gupta [email protected]
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