Cure.fit, a Bengaluru-based wellness startup, has laid off hundreds of employees across its countrywide centres. 

Across the startups’ 180+ centres in the Country, Cure.fit has laid off around 800 of its employees citing that some cost-cutting measures need to be taken due to disruptions in business in the current pandemic situation. 

The company has been backed by celebrity endorsements which led to its immense popularity. The company has closed its operations in smaller towns and cities in India and UAE. Cure.fit also went on to open centres in Dubai not more than a year ago. The remaining staff will face salary cuts on different levels. According to a report, the founders endured a 100 percent salary cut along with 50 percent cut in the managers’ pay. The remaining employees will face about 20 to 30 percent salary cuts. 

The authorities did not give the employees any warning and asked the staff to quit their respective jobs. They were given the option to choose either their 45 days’ pay or to consider May 1 as their last working day. Tejasvi, a student of Lady Shri Ram College opined: “Cure.fit’s downsizing does not seem to make sense because if they have 5 crores to donate, they surely have enough money to give full salaries to its employees as well.” 

Founders of this startup established Cure.fit in 2016 that has financial backing from Temasek Holdings of Singapore. It was reported that the company spent huge amounts of money in getting Bollywood celebrities and star athletes on board for endorsements. In addition to this, Cure.fit donated INR 5 crores to PM Cares fund while overlooking the needs of its employees and putting them in jeopardy. Staff members of the organization have demanded that they should be compensated with salary of 6 months along with insurance. 

A petition by the employees of the organisation surfaced on change.org seeking support for their cause so that the organization takes some action. The company raised INR 832 cores led by a Singapore’s investment company, Temasek. Cure.fit responded by stating that as many as 90 percent of the trainers are still associated with the company and employees that were laid off have been offered a severance package as well. 

Feature Image Credits: Deccan Herald

Suhani Malhotra

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To celebrate the spirit of social entrepreneurship during the Enactus India festival week, Enactus Shaheed Sukhdev College of Business Studies, hosted The Social Startup Fest in collaboration with SSCBS Innovation and Incubation Foundation on February 6, 2018. Enactus is an international not-for-profit organization which aims to take entrepreneurial action for social empowerment with its chapters across 36 countries.

One such chapter of Enactus works in Shaheed Sukhdev College of Business Studies and has two existing projects that work towards providing digital literacy and eradicating open defecation across the country. The fest aimed at providing a platform that brought amass acclaimed investors, incubators, industry experts, CSR Heads and NGOs to interact with a multitude of social startups and Enactus projects that have proliferated recently. It represented an opportunity for Social enterprises from across the nation to demonstrate their intervention in various spheres like those of education, health, sanitation, nutrition and more. Mindpiper, Arogya, Chakr Innovation, Enactus LSR, and Enactus Hindu are only a few of the many participants who turned up.

The event commenced with a welcome address by Ms Poonam Verma, the principal of the college. The chief guest of the event, Mr Satvinder Singh, senior general manager at NSIC, enlightened the audience with his profound words about the need of social leaders and the manner in which each one of us can induce social change. This was followed by a panel discussion on the agenda, ‘Challenge to Change’. It was moderated by Mr Ashish Beergi, a youth activist and a social entrepreneur based out of New Delhi, India. He is the co-founder and CEO of MASH Project which is a youth-led non-profit organisation, building a global ecosystem for young social entrepreneurs. The esteemed panel also included Ms Prarthna Gupta, Mr Shwetabh Verma, Mr Gaurav Singh and Ms Ishita Verma. Ms Gupta is the Chief Operating Officer and the Head of Campaigns at BitGiving, a crowdfunding platform that enables artists, engineers, and creators from all the walks of life to come together in a bid to raise funds online and share their stories. Mr Verma, on the other hand, is the Design Strategist and Chief Innovation Officer at Adisyam who works at the intersection of business, technology, marketing and education along with startups, budding entrepreneurs and young leaders with ideas to solve pressing real-world problems. Ms Ishita Verma, a founder-partner of Nova Growth Partners, also strives to unveil the true potential of individuals who approach her. Her company brings together a panel of high-calibre experts in diverse fields – ranging from social impact to investment banking – to deliver actionable insights and implementation support that further the mission of their clients. Mr Gaurav Singh drives growth and marketing at SocialCops, a data intelligence company that thrives to confront the world’s most critical problems through data. The company seeks to empower leaders by enabling them to make their toughest decisions faster, smarter and more data-driven. By reminiscing the struggles of their own experiences as amateurs, the social leaders deciphered the obstacles that startups tend to encounter and provided prospective solutions against the problems that prevent them from excelling. Post the discussion, the teams dispersed to network and interact with those present, with the aim to collaborate.

A marked success, the fest represented young entrepreneurs who endeavour to change the world and transform lives, thus imbibing the true spirit of Enactus. We look forward to seeing these dreams turn into reality, and transform the world.

Stories and tales of ‘how hard work will change one’s future and fate’ seemed not be working for the members of a deaf and mute community in Delhi. Their dedication and willingness to fight the society by earning their own bread was all visible in their beautiful handicrafts, paintings, gift items and other items but the filled cupboards told another story of lost hope. Their hard work and products which were supposed to change their lives couldn’t reach the market.

“It was just another appalling sight of the plight that any college student who takes up a project on social welfare will surely encounter”, says Saurabh Patel one of the co-founders of Lithics.in. “The condition was such that even one of the heads of the NGO, which worked for these communities had to cut down on staff and take up a part time job to generate money for the organisations”, he says as he recalls the past times.

Taking lessons from one of their college projects at Cluster Innovation Centre and doing some further research, these students realised that the situation was not much different for other NGOs in the country. After days of pondering over the problem of market access to these communities, they came up with an idea of a creating a social enterprise that could help these marginalised communities sell their products at a full price to its customers. Aiming to end this plight, three students Desh Deepak Dwivedi, Saurabh Patel and Kirti Krishan started Lithics.in in order to provide an online marketplace for helping various NGOs and Co-Operative of weaker sections of the society like organisations of differently abled people, jail inmates, marginalised women from rural areas, local artisans, and war widows among many. Currently being housed in the Technology Business Incubator of Cluster Innovation Centre of the University of Delhi (DU).

Today more than thirty small and big organisations sell their products through their web portal. Ms.Sujata Kumari, the founder of Agrima Foundation who earlier had to cut down on the staff as she was unable to sell her products now has recruited several new of them. “Now I am busy packing products for the orders that I receive from as far as Darbhanga in Bihar to Tiruchirappalli in Tamil Nadu. Now I know that I am receiving my due recognition”, says Sujata.

Within six months Lithics has gone forward to win several accolades. From winning the Pollination Project Grant, receiving special appreciation at DBS-NUS Social Venture Challenge Asia 2016 and was selected for entrepreneurship training at DO School Brazil. One of the co-founders got selected for Younus and Youth Fellowship program.

“We are planning to expand our reach of NGOs outside Delhi. Currently, we are eyeing towards Mumbai and Bangalore”, says Kirti Krishan who is one of the co-founders.

On being asked about what motivates them to work day in and day out, Desh Deepak says “Many people come across pain of marginalised people and go back by just showing sympathy. We wanted to do something more than that, so we empowered them. Their happiness is our sole currency.”


*Special Note

The start-up has made it to the final rounds the International Entrepreneurship for Good Program 2017, Brazil. You can make them win this competition by voting for them by clicking on the link given below.


(You would need to enter your email and confirm the same on the mail that you receive in your mailbox)

*You can buy any of their products here to support weaker communities to earn a living.


Feature Image credits: Lithics.in fb page


Srivedant Kar

[email protected]


Udyamita – The Entrepreneurship Cell, Sri Guru Nanak Dev Khalsa College recently launched its incubation centre on the 9th of November, 2016. The incubation centre aims to provide a conducive environment to Delhi University start-ups by providing mentorship, networking opportunities and co working space.

The centre has been supported by PHD Chamber of Commerce and Industry & Lead Angels. The event marked the presence of over 100 students, faculty members of the commerce department and guest speakers: Dr. Jitender Singh, Senior Secretary, CSR, Education and Skill Development, PHD Chamber of Commerce and Industry, Mr. Kanishk Kumar, Senior Associate Director-Enterprise Sales, Flock, Ms. Sera Arora, Manager, North India Operations, Lead Angels and Mr. Gitanjali Khanna, founder and COO,Fastudent.

The event commenced with the felicitation ceremony of the guests by Dr. Manmohan Kaur, Principal, Sri Guru Nanak Dev Khalsa. She shared her words of wisdom and welcomed the guests, faculty members and the students. It was followed presentation by Team HATAOO which is an app based platform created by the students of the college to contact vehicle owner to deal with parking issues.

The speaker sessions included Dr. Jitender Singh’s talk on ‘Viability of a Startup’ which highlighted the issues faced by start-ups. Mr. Kanishk Kumar shared his views on ‘Technology, Opportunity and Entrepreneurship’ through which he discussed the prospects of adding value using technology and innovation. Ms. Sera Arora had an interactive session with the students and the faculty members through which she imparted valuable information regarding pitching investors and stages of investment. Ms. Gitanjali Khanna talked about the opportunities for an education sector start-ups. At last the convenor of the society, Dr. G.S. Sood concluded the event with a vote of thanks which was followed by a ceremony to inaugurate the incubation centre.

By the members of Udyamita

Oshikka Lumb, a student of Lady Sri Ram College (LSR), has recently established her startup ‘Markitiers’. The startup is based on youth marketing, investments, CSR and consultancy services. Oshikka, who formed the startup along with her friends, Mahima Sharma and Manav Kaushik, had tried her hands on various startups and then devised a way of forming her own startup friendly organization. The newly recruited team comprises of various students from across DU, segregated in departments like digital marketing, creative marketing, event marketing, Startup social responsibility, offline marketing, recruitment services and Public Relation and communications, among others.

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Oshikka Lumb, Founder, Markitiers

An alumnus of Jesus and Mary College, Oshikka had keen interest in Marketing. According to her, there’s a need of providing a suitable platform to the youth. For this purpose, she had implemented the ideas of youth marketing and social startup responsibility, which will aim at empowering programs and campaigns to effectively link brand and the youth. With an aim of changing the conventional ways of marketing, the startup strives to benefit the associated startups and youth at the same time. Coming from a typical academic background, where major struggles include psychological pressures of getting good marks, Oshikka managed to put her best foot forward in the field that interested her the most. Inspired by Steve Jobs, she reflects firmly on the belief of ‘following the gut’ and taking risks to inspire and invent new ideas.

Recently, Oshikka received the ‘Young Entrepreneur’ Award by the Entrepreneurship Cell of LSR. In context of her achievements, she said, “I am glad to see my efforts bearing good results. I would like to encourage all the aspiring young entrepreneurs to trust themselves, discover their ideas and explore their being.” By the year end, she plans to create a social network portal for all startups to ensure their efficient interaction in the market.

Feature image credits : indianexpress.com

Lovleen Kaur

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