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Jon managed to go to Bear Island, made numerous trips to and from Castle Black and even sailed far south to Dragonstone to meet Daenerys.

Just like Jon Snow from Game of Thrones, the students of the University of Delhi living in the NCR region are also used to traveling great stretches every day. While they don’t have to deal with the problem of living “away” from home, they don’t have the comfort of living in Karol Bagh or Chattarpur either. Students coming from the NCR region have to deal with daily traveling, security issues, and the resulting loss of productivity.

Here are 9 things that an average Delhi University student living in the NCR would relate to-

  1.  The traveling time: If X, a student of Delhi University, is living in Faridabad, she has to travel for an hour and a half in the metro to come to college. This means she would have to spend three hours every day in the metro alone. Add to that the time which gets spent in taking the e-rickshaw to the college, talking to a friendly face in the way, and waiting for the next metro in the hope of finding a seat. It takes an average NCR student four hours to just ‘travel’. That is life in a metro, literally, and figuratively.
  2. The lack of attendance: Halfway through the year, the class gets divided into three broad categories:
    (a) Hostellers
    (b) Those who live in the PGs and within the Delhi region
    (c) Those who live in NCR
    While the hostellers have the best attendance, the second category manages a decent attendance, and the last category just lets go of those five marks.
  3. The inability to join societies: DU societies are known to be very taxing, demanding, and time-consuming. Hence, most students from NCR, either, don’t join societies or even if they do join them they end up leaving midway.
    It becomes impossible to maintain a healthy schedule when traveling eats up important hours of your day. For example, if your class ends at three, followed by three-hour society practice, and two hours of traveling then you’ll reach home at 8 p.m.
    (Calculations: 3 p.m.+ 3-hour practice + 2-hour travelling= 8 p.m.).
    A regular college student cannot afford this tight schedule.
  4. You’re winning at life if you get to sleep even for five hours: Sleep is for the weak. Tell that to the NCR kid who gets up at five every day for his 9 a.m. class. The morning routine of NCR kid is as follows:(a) You set the first alarm at 5 a.m., the second at 5:05 a.m., the third at 5:07 a.m., and so on.(b) You FINALLY get up at 5:40 a.m.(c) You basically spend the next 20 minutes in bed checking messages and well, doing nothing.(d) The day finally starts at 6 a.m. and you get on with the usual morning routine for the next 40 minutes.(e) You get out of the house at 6:40 a.m., and it takes you about 20 more minutes to reach the metro station.(f) A 2-hour metro journey to your college. (With some luck, you might get a seat)
  5. Every day is a business day you have to “plan” for: An average day of an NCR kid requires more planning and plotting than any average Red Wedding.  You have to make a mind map every night. Say, if you have a class at 9 a.m. the next morning, you have to go through a battle in your mind about whether to get up at 5 or 5:30. And when every day is a “planned business day”, any aberration in the form of a teacher rescheduling class or a class getting preponed at the last moment can be a “disturbance” to the daily business of getting yourself to college and vice-versa.
  6. Not everyone wants to hear “Class just got canceled”: Class getting cancelled is not always good news, especially for the NCR students who spend their morning travelling from North of the Wall to Westeros (read: Noida/Gurgaon to DU colleges) risk getting killed in Castle Black where members of the Night’s Watch just can’t enough to killing each other (read: survive Rajiv Chowk), and deal with the wildling invasion (read: office goers in Delhi metro).  If you have to put with this struggle to get to class, you feel a sense of loss at having to see your struggle go to waste, even if you might not say it aloud.
  7. Studying. What’s that?: It is almost a universal fact that NCR kids HAVE to spend sleepless nights to make up for the precious time lost in commuting. If an average NCR student reaches home at 7 p.m., the average student living within Delhi reaches home at 4. You can pretty much gauge the number of hours lost.
  8. You need to spend days planning about the day you’d hang out with your friends: Chilling is no longer about impromptu meet-ups where you casually text your friend, “Hey where are you? Let’s go to Big Yellow Door”. Chilling involves a string of strategies like coordinating the “chilling place” such that it would be convenient for your different friends who live in different regions of the NCR, and coordinating the “chilling hours” such that your NCR friends do not have to reach home too late.
  9. You learn life skills: Like every dark cloud has a silver lining and every Night’s Watch has a Jon Snow, every great struggle that an NCR student has to go through is a life lesson to learn from. You learn how to stress-management, time-management, and coordination, despite the odds. Whether they help you in college or not varies from student to student, but these life lessons surely come handy further in life.

 

Image Credits: Rise for India

Vaibhavi Sharma Pathak

[email protected]

Ever since the Delhi Metro Rail Corporation (DMRC) announced a fare hike, the University of Delhi has been raging with a number of sit-ins and demonstrations. On Friday, Vishwavidyalaya metro station, the epicentre of all anti-fare hike protests, saw yet another demonstration.

At 1 p.m., about 50 students predominantly belonging to the All India Students’ Association (AISA) and the Students’ Federation of India (SFI) formed a human chain outside the Vishwavidyalaya metro station to protest against the metro fare hike. They demanded metro concessional passes for students. The human chain gained the attention of many onlookers who also joined in.

Talking to DU Beat about the demonstration, Kawalpreet Kaur, President of AISA DU asserted, “The whole hike in fare shows that the government is only catering to the rich and has no empathy for the common people. Within six months the fare has increased tremendously. The Delhi Metro is a public entity and not a profit-making body for whose profit the fare is being increased. I believe that it is the student community who will suffer the most. We will not swallow this yet another increase and will organise a huge movement in coming days until the hike is rolled back. Also, we demand that DU students should be given special concessional passes for the metro.”

Another student who participated in the human chain said, “We are not claiming that these things will lead to any concrete result, but at least we are trying to make our voices heard. Sometimes just dissent in itself is important.”

Earlier on Monday, a group of activists from the National Students’ Union of India (NSUI) had a sit-in at Vishwavidyalaya metro station and stopped the train in its tracks. It briefly disrupted metro services.

While agitation for affordable transportation is necessary, whether or not these protests will result in policy change can only be established with time.

 

Feature Image Credits: All India Students’ Association

Niharika Dabral
[email protected]

Advertising, the one word that reminds us of the ads on YouTube that cannot be skipped, the reason why we need to spend more money to buy HD packs, or the reason why we think it’s okay to enter the movies a little. Though, it is true that we may try to avoid advertisements as much as we can, but we see companies and organisations spending lakhs of money and assimilating a perfect workforce that’ll devise such a marketing campaign for their product that their approach gets imprinted in the minds of people. And, in the modern times we see such varied and innovative ways adopted by the companies to achieve this goal. Let’s take a look at few of the examples here:

1.) Remarketing

Remarketing
Remarketing

Have you ever been to an online shopping portal and fiddled through some products without really buying anything (more or less like window shopping) and saw the advertisements of the same products popping up on the right, left, upper or every part of your screen whenever you visit any other website? Yes, that’s called remarketing which lets the shopping websites like Jabong and others to display ads to people who have previously visited their site as they browse anywhere else. This is an example of finding a target audience and customising the marketing strategy as per their interests.

2.) Zomato deciding to advertise on porn sites

It was found that porn is the most searched item at 1 am, a time which is also ideal for ordering late night food. And Zomato, the rapidly growing Indian start up, wasn’t afraid of using the former to market the latter.

Zomato wanted to tap into the already buzzing late night delivery space with an innovative marketing strategy. This is when they decided to cash on the idea of turning to porn sites for advertising as they are fairly busy at night and even the cost of advertising is significantly lower than other platforms. The result was that the campaign generated large number of clicks on the ads and great number of app installations. This sure makes you understand to not pass off any idea as frivolous or funny, without realising its true capacity.

3.) Metros getting colourful with advertisements

Jpeg
Metro Advertisement

We had all seen hoardings in and around metro stations of different mobile phones and insurance policies and what not. We even saw the inside of metros being used to advertise the promises of AAP or the win of BJP but only recently we saw metros covered in advertisements, quite literally. Our grey-silverish metros are turning colourful with huge advertisements of different products enveloping them. This is an example of companies making use of the huge foot-fall that is seen in the metros of our country to make the people aware of their products.

4.) Companies taking up social messages to connect with the people

What is the easiest way to leave an impression on people or to make them remember what you have to say? It is when you become their voice and start taking up social issues which need to be talked about and tackled. This is what is done by various brands that have used their resources and market value to bring to light various issues or do away with taboos prevalent in the society. Some of the examples could be the “Touch the pickle jar” campaign by Whisper which worked on eradicating taboos regarding menstruation and encouraging women to continue doing everyday activities. Also, series of advertisements by Myntra’s exclusive ethnic wear brand ANOUK are making round these days which highlight the discrimination a woman faces in the workplace just because of her sex, features a lesbian couple shedding light on LGBT rights and talks about being a single mother.

[youtube url=”https://www.youtube.com/results?search_query=anouk” width=”500″ height=”300″]

5.) Unconventional casting

Gone are the days when one witnessed companies running behind the top actors of the industry to endorse their products so as to connect with the masses more. Only recently, brands have started approaching personalities which maybe famous with the youth like stand-up comedians and YouTubers. For instance, the YouTube channel Old Delhi Films made a humorous and quirky advertisement for Myntra listing out the hassles of offline shopping and why it’s better to switch to the online mode. Even Micromax approached the famous comedians, Kanan Gill and Biswa Kalyan Rath for advertising their mobiles in a twisted yet funny way.

[youtube url=”https://www.youtube.com/watch?v=pvzl_KwpG6Q” width=”500″ height=”300″]

And Motorola did the same by approaching the group of comics, The Improvisers.

[youtube url=”https://www.youtube.com/watch?v=sr49VOT4fOM” width=”500″ height=”300″]

With the growing popularity of YouTube and an increase in dependency on Internet, we can only predict this trend to thrive.

Image Credits: Google Images  

College Nearest Metro Station Metro Line Acharya Nar. Dev  Govindpuri  Violet Aditi Mahavidyalaya  Rithala  Red A.R.S.D AIIMS Yellow Bhagini Nivedita  Dwarka Mor Blue Bharti College Janakpuri East Blue Bhim Rao Ambedkar  Anand Vihar Blue CVS  Malviya Nagar/Saket Yello Daulat Ram Vishwavidyalaya Yellow Deen Dayal Upadhayaya Moti Nagar Blue Delhi College of Arts and Commerce AIIMS/INA Yellow Deshbandhu Govind Puri Violet Ramanujan Govind Puri Violet Dyal Singh College  JLN Stadium  Violet Gargi Green Park Yellow Hans Raj Vishwavidyalaya Yellow Hindu Vishwavidyalaya Yellow I.P. College Civil Lines Yellow Janki Devi Memorial Karol Bagh Blue Jesus and Mary College INA Yellow Kamala Nehru Green Park Yellow Keshav Mahavidyalaya Pitampura Red Kirori Mal College Vishwavidyalaya Yellow Lady Shri Ram College for Women Moolchand/Kailash Colony Violet Laxmibai College  Shastri Park Red Maharaja Agrasen College Mayur Vihar Ph 1 Blue Maitreyi College INA Yellow Mata Sundri College Rajiv Chowk Blue/Yellow Miranda House Vishwavidyalaya Yellow Motil Lal Nehru AIIMS Yellow P.G.D.A.V.  Lajpat Nagar Violet Rajdhani Rajouri Garden Blue Ram Lal Anand AIIMS Yellow Ramjas Vishwavidyalaya Yellow Satyawati Co-Ed.  Azadpur Yellow Shaheed Bhagat Singh College  Malviya Nagar  Yellow Shaheed Sukhdev College of Business Studies Karkarduma Blue Shri Ram Coll. of Commerce. Vishwavidyalaya Yellow S.G.G.S. Coll. of Commerce. Netaji Subhash Place Red S.G.T.B. Khalsa Vishwavidyalaya Yellow S.G.N.D. Khalsa  Shastri Nagar Red Shivaji College  Rajouri Garden Blue Shyama Prasad Mukherjee College  Punjabi Bagh (W) Green Shyam Lal College Shahdara  Red Sri Aurobindo Malviya Nagar Yellow Sri Venkateswara AIIMS Yellow St. Stephens Vishwavidyalaya Yellow Zakir Husain New Delhi Yellow Image Credit: DU and DMRC official websites.]]>

Picture source: Reuters   As the sun rose over the country this morning, a large part of North India found itself in the middle of the worst power outage in ten years. Citizens of New Delhi, Punjab, Haryana, Rajasthan, Uttar Pradesh, Uttarakhand, Himachal Pradesh and Jammu & Kashmir were left with with no power supply in their homes to carry out day to day activities. Majority of the nation was especially brought to a standstill as all other activities halted due to lack of electricity. Inter- state transport, water supply and public transport faced the brunt of this power cut. In New Delhi, the metro services suffered as stations were locked out and people were left stranded. Looking closely at the plight of DU Students, as the Delhi Metro (an impetus for commuting) had come to an abrupt halt- students had to rely on over- crowded busses, auto rickshaws or cars on Delhi roads, which already happened to be clogged with traffic. Adding to their misery, once the students did make the perilous journey to college they discovered that classes had either been cancelled or postponed. “It was horrible, in fact horrible is an understatement. We were squished in the over crowded bus, a friend of mine was on the verge of crying. We had to get off halfway and take an auto- only to find out that classes had been cancelled.” said Riya Anna Kuruvilla, a first year student from Hindu college who had to travel from Dwarka to North Campus. “I took the metro for granted as I used to travel by it since day one, today I had to take a bus. Being new to this route it was tough for me, but owing to the power cut, I could discover an alternate way of commuting!” Shreya Mudgil, a first year English Hons. student from Bharti College added. Thanks to the prowess of the authorities most of the electricity supply did return soon bringing life back to normal; however the morning was a bit of a jolt to the whole of North India. Deepali Datta a first year student from LSR made an uncanny observation she said, “An interesting side of Delhi emerged today as everybody became everybody’s Google Map, people gave way to pedestrians despite faulty traffic lights. Some students like me, did miss out on the attendance for the first lecture, but the lesson learnt was worth it, nothing can stop a city like Delhi. One grid collapsed but another emerged- the People’s Grid.” A pat on the back to all Delhiites- students, parents, office goers alike- who did made it to their respective duties on time and did not abort any of the city’s activities! And DU students who did manage to get the whole day’s attendance deserve special mention here, don’t they?   Anugrah Gopinath [email protected]]]>

Rickshaws are a common sight at North Campus
The shining ray of hope is, of course, the jam-packed metro service. For all the students situated far away in their northern abode, Vishvavidyalaya station on the yellow line is the portal leading them away from the inconvenience of having to search for a way to get to North campus. Outside the station, hoards of cycle rickshaws stand, waiting to take you to your respective colleges. Shouts of “Rs. 20 only” being interrupted by another enthusiastic rickshaw wala rushing forward to offer you deals such as “Do Savari, Rs. 15” is a promising indication that you can get to your college on time for that dreaded first lesson. Apart from rickshaws, North campus also has a shuttle bus that takes passengers from the Vishvavidyalaya metro station to certain colleges around campus, such as Kirori Mal, Hansraj, Law Faculty and Arts Faculty. It also stops close to Stephen’s, Hindu and Ramjas.
The South Campus is scattered across various parts of Delhi, thus getting to these colleges might require the use of multiple forms of transportation. The good old metro always comes in handy, especially for students living at a distance, such as those in Gurgaon, Noida and the rest of the NCR. For colleges like JMC, getting off at the Race course station on the yellow line is the most feasible option, while its neighbour Venky prefers the AIIMS station as the college is down one straight road. With a little bit of bargaining, one can easily get an auto from any of these stations for 40-50 bucks. For colleges like Kamala Nehru and Gargi, Green Park station is a mere Rs. 25-30 ride away. LSR has Moolchand metro station on the purple line strategically placed behind it, leading to a brisk 7-8 minute walk to the main gate of the college. As for those who are unable to walk or simply lazy, there is no dearth of cycle rickshaws and autos. Bus routes ply all across Delhi too. For example, LSR has a BRT station right opposite its main gate. Various other south campus colleges are also easily accessible by many bus routes, mostly DTC. Bus, metro, auto, or your own vehicle, transportation in Delhi is easy and accessible. Moreover, it gives you a great opportunity to practice your haggling skills before you hit the famous Sarojini, Lajpat and Kamla Nagar markets. So hop on board and savour a memorable ride through your college years!  ]]>

The Delhi Metro can be called the throbbing pulse of the city. I shudder to think what will happen if it comes to a halt one day without preamble. Delhi Metro, even after so many years, seems like a larger than life phenomenon. The fact that it is the first metro in India and that it has surpassed all expectations makes it a wonder in itself. The present generation has gotten so used to its benefits that they would have trouble ever remembering Delhi without the Metro.

The recent hullabaloo concerning the rising number of accidents relating to DMRC made me wonder if we weren’t being a tad unfair. After all, the accident rate of DMRC is still considerably low compared to international standards.  Singapore has 1.1 accidents per million man-hours, London Underground has 0.32 accidents and Delhi Metro Phase-II has 0.4 accidents. This is what DMRC Director E. Sreedharan claims. What are a few people dead here and a few there when the greater good is at stake? Well this, precisely, is what is wrong with it.

E. Sreedharan has given us an engineering marvel. The Metro gives the Mango Man convenience and comfort. Enough accolades can not be given to DMRC for making life easier in these tumultuous times. So, when there is so much right with the Metro, with the Chief, then why must it suffer from these petty flaws? There is nothing major wrong with the construction and planning. The 18 cracks that have been found in the bridges are not serious in nature according to DMRC reports.  Shirish Patel and Associates have now been mandated to recheck the design of all the 18 points in detail, apart from an overall checking of Phase-II structures.

I think the DMRC needs to puff out their chests and get a spring in their step. They’d do well to pick up their tools, set the faults right and reassure the public that their favourite transport is still very much safe. Other than this, the Metro stations lack basic amenities like public toilets and drinking water. These are the small things which are impeding the Metro from becoming a world class transport system and giving the public first class satisfaction.

Radhika Marwah