Challenging the marketeer in each participant and incorporating the exhilaration of bidding, MarkUs, the Marketing Society of Hansraj College organized ‘Brand Slaughter’ and ‘Bidwiser’ , the two unique competitions, on the 6th of October 2016.
After scrutinising hundreds of applications, a total of 12 teams were shortlisted for the final round of Brand Slaughter. On the other hand, 10 teams made it to the final round of Bidwiser. The ball was set rolling amidst a lot of nervous excitement, and the MarkUs’ first event for the session began!
Many brands such as KFC, shaadi.com, Endura mass were slaughtered in the first round of Brand slaughter. In the second round, the teams gave their unique presentations and marketed totally non-marketable products such as Patanjali cigarettes, MRF slippery tyres etc.! The other teams were required to invest in the presenting team’s product and the product with the highest investment won!
On the other hand, in Bidwiser, with prices being shouted, bids getting higher by every second and the hammer being struck, the room was tingling with exuberance. The teams went through several rounds, pitching for brands, taglines and brand ambassadors. Finally, they were given a fun yet challenging task of putting together all they managed to buy, and present it as an advertisement to woo everyone for their brand.
Both the competitions concluded with jubilation all around, and a deep sense of satisfaction with the largely successful event.