The Marketing & HR Cell, Department of Commerce, Hans Raj College organised its second edition of Breaking Brands with the preliminary round being held on the 21st of September and finals on 24th September, 2016.
The event saw a participation of more than 250 teams consisting of budding marketers sending the solutions to the case study online. After rigorous evaluation, 14 teams were shortlisted for the finals held at Hansraj College.
The final round was judged by 2 IIM-L Alumni who specialise in the fields of Marketing and consultancy. The final round involved the students in innovating a pressure cooker and devising a unique marketing strategy for the same with proper budget allocation.
Prizes worth Rs. 6000 were distributed amongst the top 3 teams.
Breaking Brands was a huge success and saw participation from students all over the University of Delhi.