Mark It Shaheed Sukhdev College of Business Studies (SSCBS) held its annual marketing fest- Excelsior 2.0 on January 30 and 31, 2014. The event started with five rounds of prelims being held in different colleges of the university. The top 150 participants were pitted against in three grueling competitions (Best Manager, Best Marketer and Best Entrepreneur) at Patel Chest, North Campus. Each of the three competitions had two different rounds of selection- a written test and a group discussion, followed by multiple tasks on the two main days.
Best Marketer, Excelsior’s flagship competition, tested the contestants managerial acumen from crisis management to stress interviews.
Best Marketer challenged the potential future marketing honchos to come up with multiple marketing strategies and ideas through various rounds including group discussions and case studies.
Best Entrepreneur tested the strategic entrepreneurial skills through B-Plan developments and numerous other tasks.
In addition to the stress interview and crisis management rounds, an Ad-Mad competition was held which was open to all and gave away cash prizes amounting to Rs. 5,000. The highlight of the event was a special auction held at the end of Day 1. Managers and Entrepreneurs were divided into teams of two on random basis and were ask to bid for 90 American cities. Each team had a total of 20,000 dollars and was required to make a combination of cities from resource pools, recreational centers and commercial districts. Students who qualified on the first day were then given an overnight task.
After two extremely trying days, the winners walked away with cash prizes worth Rs. 60,000. The winners emerged as follows:
Milind Vaish, SSCBS- The Global Duce (Best Manager)
Shreshth Narula, SSCBS- The Global Tycoon (Best Entrepreneur)
Parul Duggal- the Global Chandler (Best Marketer)
A proud winner, Milind had the following to say, “I am delighted that I was adjudged the best manager. The tasks were brilliantly conceptualized and all the participants were very talented.”
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