Shri Ram College of Commerce

The Business Analyst: SRCC’s Academic Journal on Business and Economics

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The Business Analyst is the academic journal of Sri Ram College Of Commerce which is published twice in a year in the months of March and September. A referred and reviewed journal, The Business Analyst aims to promote research in the fields of commerce, business and economics. 35 volumes of this prestigious journal have been published so far, intending to encourage empirical and inductive writings.

The journal invites research papers from teachers and researchers from around the world on various issues concerning commerce and management. The contributors are advised to follow the Harvard system of citing the in-text references while submitting their articles. The journal also invites research papers from students who are conducting studies along with their teachers in different areas of business and economics.

The latest edition of the journal threw light on many contemporary commercial issues like e-commerce, viral marketing, social media management, green branding, medical tourism etc. Each research paper is well-investigated and credible analysis keeping the objectives of the study in mind. For instance, ‘An Empirical Study of Supermarkets in India’ by Nidhi  Aggarwal and Harmeen Soch in Volume 34 of the journal provided insights into multiple helping behaviour of customers which, though are discretionary in nature, but help in overall functioning of the organisation.

The journal is listed in Ulrich’s International Periodical Directory and also catalogued in the ‘Library of Congress’, Washington D.C. “Our journal is widely subscribed throughout India and getting popular in many parts of the world too. We have a large number of researchers who are contributing their intellectual and scholarly work”, says Santosh Kumari, the Editor-in-Chief of the ‘Business Analyst’ journal who is an Associate Professor at SRCC.

The journal endeavours to interpret business and economic phenomena to modern techniques of theoretical analysis and objective appraisal. The editorial board comprises teachers of Sri Ram College of Commerce from different departments who act as Associate Editors. The review and advisory panel consists of many luminaries from celebrated academic institutions like Jawaharlal Nehru University, Asian Institute of Technology, IGNOU, Jamia Millia Islamia etc. The journal can be subscribed by sending a demand draft in favour of “Principal, Sri Ram College of Commerce” payable at Delhi.



A final year B. Com Hons. student at Delhi College of Arts & Commerce. When asked to describe myself, I simply wonder what static thing to tell about me because I believe life is always a perpetual self exploring journey. I take as gospel the fact that books are written to be treasured, movies and tv series to be revered and entertain and music to be cherished for a blissful course to take delights in our lives. One can contact me at [email protected] or tweet @simply_arushi

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