It’s a chariot! It’s a float! It’s a cart! Nope, it’s your average rickshaw looking more glamorous than ever. After the products of usual corporate strategies like Vodafone autos attracting attention and private companies renting rickshaws and autos, it is Delhi University’s turn to bring a change in the scenario, and how!
SIFE (Students for Free Enterprise) has recently collaborated with and taken help from approximately 40 students from SRCC, to help sustain the cycle rickshaw wallahs by assisting them in getting loans from Punjab National Bank, providing them with credit and also helping them get identity cards and insurance. This initiative was thus taken to promote the rickshaw as a preferable non-polluting mode of transport and help increase awareness about the organisation’s cause.
The designs for the rickshaws have been contrived by many famous fashion designers including Rohit Bal, Rajesh Pratap Singh and Manav Gangwani. The vehicles have been designed in a manner to give them the look of carts that ran in the 18th century. The rickshaws were flagged off by Chief Minister Sheila Dikshit on January 21. They officially hit the roads in the second week of February.
These designer rickshaws have been a major hit with the students in North Campus. States Surbhi from Hindu, “It’s great to see the best designers of India working for a social cause, and the result is absolutely brilliant. It’s good to see this beautiful variation of rickshaws around the campus Nothing better than more vibrancy!”