DUB Speak

Nostalgia Inc.

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It is the end of an era. Period.

For you and for me, and for the entire now-click happy-generation, the death of the Kodachrome has meant this. And more. Racking your brain to remember the last time you took out that shiny, black optical camera and said “cheese!”? How long has it been? Days, months probably years .With the Kodak Company deciding to call it quits for the first popular color film in history, we, as a generation feel it.

Simply because the Kodachrome was not just a camera film, it was a witness to our birth, our childhood, adolescence and early adulthood. Every precious moment was captured in those not-so-sleek, precise cameras, mounted with the “most color effective” and “high speed film”, the Kodachrome. Kodak moments all, eh?

However, they were not meant to be forever. The digital version arrived, and how! This camera, (read camera phones) came with a stylish, anorexic frame and very obviously, without a film. They had even sleeker batteries and the quality of the camera was measured by optical zoom, number of pixels and other such technical modalities. Still, the world learnt to love it soon, and the optical shutters had to come down, for once and for all. This was the beginning of the end.

As digital cameras became more popular and online photo sharing networks the place to be, the Kodachrome saw its doom and died a painful death. With that, it won’t be much of an understatement to suggest that pictures and photography on the whole, have lost their charm, to a large extent. While eating, we go click, while sleeping, we go click, any random act, and we all go “click!” In the crowded mélange of photo albums on Facebook, you yearn for that one picture, the picture that will speak a thousand words, yeah.

The Kodak moment, you know.

End of an era indeed. End of the Kodak move-ment.

Journalism has been called the “first rough draft of history”. D.U.B may be termed as the first rough draft of DU history. Freedom to Express.

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