World of 100


World of 100 is India’s first e-commerce website, where everything is available at only 100 rupees. “The Inspiration behind the idea is the concept of ‘Poundland’ which is a UK based retail chain which sells products at 1 pound each. I fell in love with the concept during my time in the UK,” says Sarthak Dangra, co-founder of the website and an alumnus of Sri Guru Gobind Singh College of Commerce, DU.

The aim of the organization is to provide top quality products to customers at a cost which doesn’t affect their pockets. The founders, both just 25 year old entrepreneurs, firmly believe in expanding only after gaining the trust of their customer base and to gain that trust ensure that two standards are maintained throughout- first, for it to be a self-funded venture, and second, to always acquire only quality products from experienced manufacturers only.

“Our major objective is to provide value deals and great quality product at 100 INR only! We do not compromise on the quality and want to break the stereotype of cheap products are of bad quality. We have a strong purchasing team that maintains the quality and acquire products from the top-notch manufacturers. We believe in pursuing business through technology and innovation,” says co-founder Sahil Jain.

Feature Image credits: World of 100

Akshara Srivastava

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