As kicks move beyond the realm of simple functionality and fashion, we see the emergence of sneakers as more of a cultural phenomenon that inspires a sense of community and nostalgia, while also slowly becoming a form of investment. Let’s take a look at Adeboy, a brand that combines all this and much more. 

With homegrown sneaker brands emerging across the footwear scene in India, Adeboy strives to combine, as they say, fashion and fantasy. They strive to help bring a renewed sense of creativity and innovation to our regular pair of sneakers, the shoes we reach out for every day. The brand aims to transform this daily basic into something a lot more interesting and personal – a statement piece that we rely on not just for comfort, but also for self-expression. 

  1. Their highest-selling sneaker is the Fusion Blood Red High-top trainer, a vintage spin on the classic baseball style, that doesn’t compromise on agility and mobility, with its extra-light, anti-skid sole.
  2. For those who prefer a more minimal aesthetic, there’s also the Phantom Dead White/Black High-top trainer, which is lightweight, cushiony, and sturdy, all while maintaining a monochromatic palette and sleek design.
  3. For those looking for daily wear, there’s the Jump Man, which adds a pop of color and personality to the boring, old white sneaker. Crafted out of durable, synthetic leather, it really is the perfect pair for college wear or running around the city.
  4. The Drift Chunky Sky White trainer is a perfect example of classic design, which uses premium quality synthetic leather to formulate an elegant design, which can elevate any outfit.
  5. Another casual option is the Ignite men’s sneaker, a low-cut option with padding, which is also great for everyday wear. 

With its combination of comfort as well as style, Adeboy is a brand that is designed for today’s youth, allowing Gen-Z to express their style, on a budget. Their website offers several options and styles, for every kind of sneakerhead out there–from everyday wear to something a bit more fancy, to shoes for sports enthusiasts, the brand truly has something for everyone. If you are someone who doesn’t want to compromise on personal flair but also doesn’t want to break the bank, keep a lookout on their Instagram for any new drops. 

Chaharika Uppal

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