The tussle between north campus and south campus has been old and continuous. While both campuses have their own hangout spots from Hudson Lane to Satya Niketan and Kamla Nagar Market to Hauz Khas Village, north campus wins with a McDonald’s in its vicinity. Swedish House Mafia tells us, ‘don’t you worry child. Heaven’s got a plan for you’. Finally, heaven’s plan has come to fruition. Tables have turned as Maitreyi College is now getting its own McDonalds franchise.

It is unbelievable how the college student union pulled this off, especially amidst the lack of proper infrastructural facilities throughout the university. An optimistic student of College of Vocational Studies placated, ‘Though my college has been dealing with collapsing roofs, but at least we will have a McDonalds nearby.’ Appreciating the commendable efforts, another student exclaimed, ‘Take that North Campus! I’m lovin’ it’. While south campus students are clearly delighted by the prospect of their own McDonald’s, other off-campus colleges don’t share their enthusiasm.  Talking to DU Beat about the upcoming fast-food outlet, a visibly frustrated student of B.R. Ambedkar College said, ‘As if the campus students didn’t have enough bragging rights. What’s next? An on-campus cinema? Do they even know we exist?’

Initially, the outlet will be functional from within the college canteen. The administration wants to re-vamp the canteen to match the aesthetic of a McDonald’s outlet.  A college official exclusively shared with DU Beat that, ‘We have to regularly cancel the tenders of our caterers since the students in the college choose to eat out rather than in college. As a result, the caterers end up leaving because they hardly make any profit and, finding new caterers is not an easy job.’  She informed us that the students will also get a personalised meal, and all items will be available at a subsidised rate.

Since junk food is directly linked to obesity, high cholesterol, and diabetes, it becomes controversial for an institution to endorse a fast food outlet. Researchers have observed that students need wholesome and healthy food to improve their mental rigour and health . To this, a college official insisted that the college will ensure maximum supervision over the quality of food items. She further added, ‘As much I would like my child to give up junk food, there’s little I can control. Hence, if the college is proactive in taking steps to ensure the quality of the food, I feel a little secure.’

This new change comes right on time, just before the renowned DU fest season. If exploited, it can become an efficient and profitable marketing scheme. It will be intriguing to see how an in-campus McDonalds outlet will impact the crowd turn out and also if other colleges will follow suit. Moreover, it can also be expected to positively affect the admission intake this year.

Disclaimer: Bazinga is our weekly column of almost believable fake news. It is only be appreciated and not accepted.


Feature Image Credits: Grub Street

Varoon Tuteja

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We’re definitely not loving it.

The world’s favourite fast-food chain will no longer be ubiquitous in the streets of Delhi. In an unprecedented move, 43 of the 55 McDonald’s outlets in Delhi will be temporarily shutting down, due to a tussle between the North Indian segment and the global authorities.

What is the tussle about?

The scrimmage between the Connaught Plaza Restaurant Ltd. (CPRL) and Vikram Bakshi has been in the pipeline for quite some time now. CPRL is the regulatory body which operates the fast-food restaurants in North and East India. Vikram Bakshi was signed on as a partner of McDonald’s India Pvt Ltd. back in 1995 when the global fast-food chain entered India on account of liberalisation. A 50:50 joint venture agreement was adopted by the two parties. In 2013, however, leadership battle came to the fore. Alleging misconduct, McDonald’s resisted the re-election of Bakshi as the Managing Editor, countering which Bakshi challenged his removal in the Company Law Board, Delhi (CLB). He claimed mismanagement and oppression as the contesting arguments, paving the way for an unpleasant legal battle. Naturally, McDonald’s rescinded the JVA and citing an arbitral clause in the agreement, proceeded to claim arbitration in the London Court of International Arbitration. Bakshi appealed to the High Court and Supreme Court to contest the proceedings, which remained unfruitful. They currently await a decision from the CLB.

What are people saying?

McDonald’s India Pvt Ltd issued a statement announcing the decision. It said, “The ‘eating house licenses’ of a number of McDonald’s restaurants in Delhi have expired. The board of Connaught Plaza Restaurants Private Limited (or “CPRL”, McDonald’s licensee in North and East India) is working to obtain the required licenses. Pending this, CPRL is temporarily suspending the operations of the affected restaurants.” It also added, “India continues to be an important market for McDonald’s and we are committed to working with CPRL to resolve the issue as soon as possible.”

The former Managing Director, Vikram Bakshi, was quoted in the Economic Times saying, “It’s unfortunate, but operation of 43 restaurants operated by CPRL has been temporarily suspended.” The decision was made in a Skype call on Wednesday.

What are the other factors which contributed to the shut-down?

Due to the initiation of the legal battle, revenue trends and investment valves deteriorated inadvertently. The store-level efficiency had to suffer major challenges and maintenance factors such as the hygiene requirements were severely hampered due to the ownership struggle. Due to this, the eating house license of these outlets has been expired. The decision also comes as a blow to the employment sphere, as it will lead to a loss of 1,700 jobs. According to reports, CPRL has decided to retain the employees and will not revoke their salaries during the turbulent period. The negative impact of the tussle became visible post-2013, with Domino’s overtaking the position of the country’s largest quick-service restaurant chain in the country. In 2014, the number of stores opened was a palsy 9 as compared to 27 in 2012.

Which outlets are still open?

The following areas will continue to devour the lavishness of the McBurgers, McFries, and McDesserts!

  1. Ground Fllor, Ansal Plaza Mall
  2. Community Centre, Saket
  3. 17 Regal Builing, Connaught Place
  4. 10, Block N, Connaught Circus
  5. ITO Milap, Milap Building, Bahadur Shah Zafar Marg, I.T.O
  6. Shop No.: 1, Plot No.: 45, Satyam Cinema Complex, Nehru Place
  7. Shop No.: 34, 102B, 109, 110, Ground and First Floor, DLF South Square
  8. Domestic Terminal of Terminal-3, D-40, IGI Airport
  9. International Terminal of T-3, IN-50, Food Court, International Aiport
  10. Kashmere Gate, ISBT, DMRC Railway Station, Kashmere Gate
  11. Form No.: 16, Old Delhi Railway Station
  12. E-31 and 31, South Extension Part II
  13. V3S East Central Mall, Ground Floor, Laxmi Nagar, Preet Vihar
  14. Agarwal Fun City Mall, Shop No.: 7,8, and 9, East CBD, Shahdara, East Delhi


Feature Image Credits: McDonald’s


Saumya Kalia

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It’s time we re-evaluate our belief system when it comes to cheap food. For all those who maintain that McDonald’s is their go to place for the much-needed fast food rush, think again.

These innocent seeming golden arches that present the promise of greasy goodness rob you at your most vulnerable self- when you’re hungry. When you firmly believe that you can get a decent burger under Rs 40 and you decide to indulge in fries and a soda is when you know you’ve been played. Have you ever wondered what makes McDonald’s such a profitable organization? It’s obviously not to do with the fact that they serve high quality meat, bread and cheese to the public at affordable prices , but it’s to do with the fact that they make all their money from their very popular side dishes.

The unsuspecting middle class chooses to buy those divine salty cuts of crispy potato that costs them Rs 60 and we’re talking about the smallest size sans the tax! The smallest size of fries alone costs almost 30 rupees more than your average burger and pizza mcpuff. Then comes the icy cold soda that beckons to be glugged to digest that grease – a sensation that comes with a price, burning the pocket priced at Rs 55 a glass.

So , the next time you go to McDonald’s, be more observant and get that economic sense we humans are known for to start working. Most importantly, lay off those fries and get another burger instead!

Anahita Sahu

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