Mercatus, Marketing club of Jesus and Mary College organized its Annual Marketing Convention on February 29th. The fest was attended by around one thousand students from various colleges across Delhi NCR. This one day fest hosted six marketing oriented sundry events, namely The Hawk MUN, The Amazing Race, The Battle of Brands, Paradoxical Ad Mad, Fued of Fairs and Marketing Maestro.

The Hawk MUN, which was based on the marketing concepts of renowned companies was won by Himanshi Arora (JMC). Shivank (Maharaja Agrasen College) and Mansee Arora (JMC) won the second and third prize, respectively. The First Prize of the Amazing Race, a clue based treasure hunt was won by the team from Mata Sundri College, consisting of Namita Budhiraja, Ina Mongia, Anjali Pahuja and Simran Kaur. The next event in line was Battle of Brands, which was based on the concept of gaining votes and displaying the marketing strategies for impractical products. It was won by Sarthak Suri (Ram Lal Anand College) and Madhav Kapoor (Tecnia Institute of Advanced Studies). The second prize was bagged by Munish Nanda and Apar Yadav (SGND Khalsa College). The conventional Ad-Mad Competition was combined with a twist in Paradoxical, where Dhruv Kumar,Raju Kumar and Khushvinder (Faculty of Arts) won the first prize while Akshat Chauhan, Ankur Goyal and Shashank Rawat (Shaheed Bhagat Singh College) won the second prize. Feud of Fairs, an amalgamation of Ad -Mad and Treasure Hunt was won by Sumit Saurav (Maharaja Agrasen College), Ketan Mehta (Satyawati College) and Ashok Soni (Satyawati College). Its second prize was won by Yash Jain and Rahul Khera (Ramanujun College). The first and second prize for Marketing Maestro, the Marketing Mock Stock competition was won by Nipun Kalra (Ram Lal Anand College) and Vipasa Sood(JMC) and Eishita Mehta, Amantia Dsouza and Vedika Jajodia (JMC). The best delegation was awarded to College Of Vocational Studies and Satyawati College.

Apart from the formal events, the fest also hosted various informal events like ‘Dare to Play’ and ‘Double your Money’. Food and Accessory stalls were also the chief attractions of this event. According to the Convenor, Dr Mani Nandhi, ‘ The fest has expanded its wings and become bigger and better this year. I hope to see more such successful events by Mercatus in future’.

Feature image credits: Vibhana Kanwar for DU Beat.