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A research was conducted by the Innovation Project team of Ramanujan College, titled “Designing Distribution Channel Strategy: Forging Consumer and Product Synchrony” under the Project code “RNC- 302”.

The research conducted by the Innovation Project team of Ramanujan College, University of Delhi, titled “Designing Distribution Channel Strategy: Forging Consumer and Product Synchrony” under the Project code “RNC- 302” dealt with drawing a relationship between consumer preferences and distribution channel preferred (local kirana, malls or online) for a particular type of commodity for a given city, under various parameters. The 3 principal operators of this project were Dr. K. Latha, Ms. Isha Gupta and Mr. Rakesh Singh, accompanied by Mr. Pulkit Garg (Country Head of Operations) Arvind Lifestyle Brands Ltd.) as mentor. The student members were Aakar Mangla, Akshit Kakkar, Aditya Sharma, Bharat Anand, Jamaaluddin, Jyoti Tyagi, Kanak Bohra, Pragya Parashar, Ranjeeta Sharma and Saurabh Singh. The team compiled 4 research papers, out of which 3 were focused on individual cities and the 4th one was a joint study of all the cities.

The study aimed to understand the quantitative and qualitative horizons of consumer behavior in different tiers of Indian cities like, Delhi- a metropolitan, Panipat- a developing business hub and Mussoorie- a tourist destination. The results of the study were based on primary data collected by conducting a survey of 600 individuals (200 in each city) of diverse ages, in the selected cities. The sample in each city was stratified and random, and components of study considered only Groceries (oil, grains, confectionery, etc.) and Electronics (Mobile handsets, refrigerators, computers, etc.), which were judged on following parameters-seller’s goodwill, price, product quality, availability, convenience, discount, packaging, timely delivery and payment security.

The outcome of the study showed that even with the recent expansion of online portals and malls, local kirana stores remain to be a prominent feature of Indian shopping experience in most cities. The reasons being: convenient, ready availability, product quality, and seller’s goodwill. However, offering discounts, attractive prices, and providing honest reviews proves to be a setback for local kiranas. The outcome was reached upon after an extensive and comprehensive study of these cities. Various innovations and business ideas are given in the research papers compiled by the team which would prove to be of enormous help to new entrepreneurs trying to step into this arena. With online portals growing at this pace, local kiranas and malls are required to undergo a makeover to recapture the customer base they have been losing. Hence, any innovation which could bring this revolution would be more than welcomed.

For more information, watch the short film about their project here.

 

Feature Image Credits: rediff.com

 

 Joyee Bhattacharya

([email protected])

Almost every day we find cases of violence amongst school children cropping up in the newspapers and media. Taking inspiration from this disturbing trend  Delhi University’s Innovation Project team of Cluster Innovation Centre undertook an Innovative Project entitled “Aggressive Behaviour amongst School Children of India

The team comprised of the following students: Aayushi Anand, Abhinav Sharma, Akshay Akash,  Anand Kumar, Biraj Majumdar,  Ened D’souza, Kritika Gosain, Shreya Khurana, Sruthi V S,  Vivek Kumar Gaurav.

The team was supervised and guided by Principal Investigators: Dr. Achla Tandon, Dr. Subhash Chander and Ms. Geetanjali Kala.

Aggressive behaviour is a conflict generating act which often manifests itself though constant teasing, beating or just mocking. Children are not unaffected by what their peers do to them or others around them. This aggression in thoughts, emotions, words and action can have a significant impact on people’s personality formation, peer choices and even career desires. However, the fact that there is often compliance towards such attitudes and in some cases aggressors in schools are not only popular amongst students but may enjoy a good achievement quotient academically or in sports /extracurricular, makes matters even more complex. So, to understand this complication of what constitutes, instigates and motivates aggression and find possible solutions to this problem this project was undertaken.

Through interviews, questionnaires and narratives, students attempted to address the issues and factors relating to aggression in school settings.  1400 questionnaires were administered in several schools of Delhi, Rajasthan, Uttar Pradesh, Jharkhand, and Himachal Pradesh. In-depth schedules were conducted to obtain greater insight into the inter-sectionality of social institutions like family, school, media, and peer formations. Besides, an interventionist exercise at national-level inter-school competition was organized to encourage students to open up about their feelings. Other than that thirty five in depth interviews were conducted to acquire a viewpoint of the students on the forms of aggressive behaviour in school environment and form of semi-participant observation format was adopted to gain an idea regarding the issue of aggressive behaviour amongst the students in school premises.

At the end of exhaustive and extensive data collection, the qualitative and quantitative analysis was discussed in three perspectives: gender-wise, state-wise, and government-private schools. Examination of the data gave in depth understanding of the context and the participants. After the analysis of the data, a framework to address aggression in schools was developed.

Image credits: Innovation Project team, Cluster Innovation Centre 

Niharika Dabral

[email protected]

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Almost every day we find cases of violence amongst school children cropping up in the newspapers and media. Taking inspiration from this disturbing trend  Delhi University’s Innovation Project team of Cluster Innovation Centre undertook an Innovative Project entitled “Aggressive Behaviour amongst School Children of India

The team comprised of the following students: Aayushi Anand, Abhinav Sharma, Akshay Akash,  Anand Kumar, Biraj Majumdar,  Ened D’souza, Kritika Gosain, Shreya Khurana, Sruthi V S,  Vivek Kumar Gaurav.

The team was supervised and guided by Principal Investigators: Dr. Achla Tandon, Dr. Subhash Chander and Ms. Geetanjali Kala.

Aggressive behaviour is a conflict generating act which often manifests itself though constant teasing, beating or just mocking. Children are not unaffected by what their peers do to them or others around them. This aggression in thoughts, emotions, words and action can have a significant impact on people’s personality formation, peer choices and even career desires. However, the fact that there is often compliance towards such attitudes and in some cases aggressors in schools are not only popular amongst students but may enjoy a good achievement quotient academically or in sports /extracurricular, makes matters even more complex. So, to understand this complication of what constitutes, instigates and motivates aggression and find possible solutions to this problem this project was undertaken.

Through interviews, questionnaires and narratives, students attempted to address the issues and factors relating to aggression in school settings.  1400 questionnaires were administered in several schools of Delhi, Rajasthan, Uttar Pradesh, Jharkhand, and Himachal Pradesh. In-depth schedules were conducted to obtain greater insight into the inter-sectionality of social institutions like family, school, media, and peer formations. Besides, an interventionist exercise at national-level inter-school competition was organized to encourage students to open up about their feelings. Other than that thirty five in depth interviews were conducted to acquire a viewpoint of the students on the forms of aggressive behaviour in school environment and form of semi-participant observation format was adopted to gain an idea regarding the issue of aggressive behaviour amongst the students in school premises.

At the end of exhaustive and extensive data collection, the qualitative and quantitative analysis was discussed in three perspectives: gender-wise, state-wise, and government-private schools. Examination of the data gave in depth understanding of the context and the participants. After the analysis of the data, a framework to address aggression in schools was developed.

Image credits: Innovation Project team, Cluster Innovation Centre 

Niharika Dabral

[email protected]

With climate change and their impact being a much debatable topic nowadays, one of the major culprits for our degrading environmental quality is considered to be air pollution. Thus, it is a matter of deep concern for all developing as well as developed nations to take concrete action towards it, and create a center stage of all challenges particularly by developing nations. Recognizing the urgency of this issue, a team of students and teachers from Daulat Ram College undertook Project Urban Air (DR-309) under the University of Delhi Innovation Project Scheme 2015-16. The aim of the study was to identify the monetary benefits that can be reaped by the citizens of Delhi along with health benefits as a result of reduction in air pollution.

The project was initiated under the guidance of Prof. M.N Murty, and headed by Mrs. Pooja Sharma, Mrs. Prarthna Aggarwal Goel and Mrs. Pooja Jain.

The team of students comprised of the following:  Rupeesha Galhotra, Srishti Gupta, Drishti Narula, Phalguni Sanghi, Juhi Dugar, Chitranshi Singh, Pragati, Mansi Goyal and Bhoomi Aggarwal.

The study has been based on primary data collected through extensive surveys across various localities of Delhi. The questionnaire covered various socio-economic and health aspects of the households. Data regarding pollution levels across seasons was also collected from various monitoring stations of CPCB and DPCC. Hence, the results have been formulated to evaluate people’s willingness to pay to reduce air pollution, household production of indoor pollution, health expenditure and the noxious substances like CO, NO2, SO2, PM2.5 and PM10 released in the air, thereby worsening the air quality.

Project surveys undertaken by the team
Project surveys undertaken by the team

Through the project, the students aim to impart awareness concerning various determinants of air pollution and highlight not only the health impact but also the monetary gain derived from a reduction in pollution. Through this study, the students hope to make a positive impact in the fight against the deteriorating air pollution by making the problem more understandable to the layperson; and also appeal to the relevant authorities to take effective, concrete and long term actions to combat the rising menace.

As a part of the project, on 19th March, 2016 the team organized a seminar on the topic – Air Pollution and Health: Issues, Challenges and Policy – which brought together eminent scholars in the field of health and economics to engage in an enlightening discussion with the students about the given topic. The panel included the project mentor, Prof. M.N Murty (visiting Prof. at Teri University), Dr. Dipankar Saha (Senior Director at CPCB), Chirashree Ghosh (Associate Professor at Department of Environmental Studies, University of Delhi) and Surender Kumar (Professor at Department of Economics, Delhi School of Economics).

Team Urban Air with eminent scholars invited at the seminar
Team Urban Air with eminent scholars invited at the seminar

The team has also published its findings in the DU journal of Undergraduate Research and Innovation titled ‘Air Pollution Reduction and Health Impact Analysis’ (ISSN no: 2395-2334) and presented a paper in the First International conference organised by Academic Fora on the theme ‘Medical, Medicine and Health Sciences’. They will present once again in Jawaharlal Nehru University, in the near future.

Team presenting its paper at International Conference organized by Academic Fora.
Team presenting its paper at International Conference organized by Academic Fora.

 

Students of SRCC are evaluating the factors that influence the acceptability of Smart Bus Transport System under DU’s Innovation Project.

A group of students from Shri Ram College Of Commerce are working on an evaluation of acceptability of Internet Of Things (IoT) in traffic management in Delhi. The concept of Internet Of Things primarily revolves around inter-connecting things with internet to make a self-sustaining system. It is a concept well explored in other countries, but the widespread use of IoT in handling day-to-day problems is still in its nascent stage in India.

To help you understand better, there exists a technology where closets are fitted with sensors, which detect the time certain clothes remain unused, and alert the owner of the same. Some variations in this technology also directly contact NGOs that collect these unused clothes from the owner and put them to better use. This is just an example of the innumerable IoT applications that exist around the world.

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This project primarily focuses on IoT technology applied to traffic management in Delhi, and thus, evaluates the Smart Bus Transport system on its acceptability, based on a Technology Acceptance Model (TAM). The Smart Bus Transport system was designed for improving the public-transit system in Singapore, and connects buses with the internet and commuters’ mobile devices, so that real-time alerts of bus locations, timings and remaining capacity can be transmitted to make travel by public transport more efficient and convenient.

Therefore, a preliminary survey was conducted to identify a traffic problem which the residents and commuters in Delhi would like to be addressed first by an application of IoT. The final survey will be carried out on the lines of TAM. The data generated will then, be subjected to vigorous statistical analysis.

Resident of Delhi? Be a part of the survey. Click on https://innovationproject.typeform.com/to/Pb0TMt and tell them your take on the Internet of Things.

In recent times, the use of social media such as Facebook, Twitter, WhatsApp, Youtube etc has become an integral part of our lives. The new technological developments have made internet an innovative way of communication. Under the University of Delhi Innovation Project Scheme 2015-16, Daulat Ram College undertook Project 307, “An Empirical Study of Using Social Media for Facilitating Effective Students’ Learning”.  The objective of this innovation project is to examine how incorporating social media into teaching process can contribute to students’ learning, engagement, and their academic performance.

TEAM:

Principal Investigators- Ms. Malini Sharma, Ms. Pooja Khanna, Ms. Divya Gupta, Mr. Naresh

Student Members- Akshita Nidhi, Bharti Sharma, Bhavya Gupta, Gunjita Dhingra, Harshita Wadhwa, Hiya Saharia, Shaivya Gupta, Smriti Banati, Snigdha Sharma, Vaishnavi V.G.

In this project, primary data has been collected through an online pre-test and post-test survey administered to a sample of Daulat Ram College students (in the experimental group and the control group). With the experimental group, social media has been used for various types of academic and co-curricular discussions. The two group’s differences in engagement and marks are analyzed using statistical software SPSS. This study investigates the acceptability of social media for collaborative learning and the possibility of using it as an effective teaching tool.

innovation

This project also supports the ‘Digital India Initiative’ of the Government. Incorporating social media in higher studies will have a beneficial effect on both students as well as the teachers. Teachers and students would be able to communicate even after the classes. Teachers would be able to stimulate the thought process of the students by launching dialogs. Through social media we can reach out to the students in remote areas and improve the educational system of the country.

Various workshops and seminars have been conducted under this project to spread awareness regarding positive impact of using media in higher studies. Also extensive surveys have been conducted in schools across Delhi and Indian Institute of Mass Communication (IIMC) to analyse the impact the media clubs on students.

innovation-3

The team has presented papers in various conferences and has also won the best paper award. They have presented papers at International Conference of Women Empowerment in Digital India supported by M.P Govt, International Conference at Daulat Ram College sponsored by ICPR, International Conference held at Indian Federation of United Nations Association (IFUNA) and International Conference on Business Management and Social Innovation.

The students and faculty of Shivaji College have undertaken innovation project SHC-309 – Real Time Android Application for Travel Convenience. The students working on the project belong to various courses like B.Tech., Computer Science, and Economics.

Team : Prabhat Kumar, Shuchita Garg, Himanshu Anand, Shubham Goyal, Mukul Yadav, Akash Bhatt, Shivani , Enakshi, Shreya, Hariom

Mentor: Mr. Kamlesh Yadav

B.Tech students were engaged in the development work whoch involved designing user interface, navigation drawer and filter window. Enormous data was needed for populating the app. Hence, a data collection group was formulated. They worked effortlessly to gather data across the city.

Parking has become a problem in Delhi-NCR regions, not because there isn’t much parking space in the region but because there are only a few that people know of, making it really hard for people to find parking near their destination, forcing them to park on roads and thus, sometimes restricting space for traffic flow.

USHER, the Android app developed by the students, aims to provide an integrated solution for travel convenience, with an emphasis on providing information regarding nearby parking locations, garages and fuel stations in Delhi. The application aims to allow users to filter the parking space available on various parameters such as fare, distance from destination or the user’s current location, types of parking available, and also helps them navigate to their desired parking locations. It will also provide information on public parking, that is, those under control of DMRC and Municipal Corporations, which various other applications have failed to provide. The application also helps in locating and navigating to nearby garages in case of a break down. Users can refine their search based on different parameters. Work is in progress to add fuel stations to the app.

The app can be downloaded from Google Play store:  https://play.google.com/store/apps/details?id=com.shc309.usher&hl=en

Guest Post by members of SHC-309