Goodwill Ambassador


When the glittering stars of the YouTube realm transcend barriers to splash the offline space, it’s bound to add to their awesomeness. The online sensation Lilly Singh, who with her YouTube alias of Superwoman has managed to garner millions of subscribers, was appointed as the UNICEF’s Goodwill Ambassador at a special event in the capital.

Source: Twitter
Source: @UNICEF_uk on Twitter

The Indian-origin Canadian Vlogger, comedian, and writer travelled with the organisation to rural Madhya Pradesh, where she had the opportunity to meet children and adolescents who were ravaged by the realities of poverty. But, her appearance was the flicker of hope to their grievances being recognised.

Owing to the online ripple this YouTube star has created with her channel, her campaign will aim to engage children and youth from different backgrounds and empower them to do what they’ve been striving for: to voice the struggles that have plagued all their lives. She visited the UNICEF supported ‘Youth4Change’ initiative, an avenue for young people to experience the clutches of leadership and supporting their communities against issues that affect them; including, violence, exploitation, health, hygiene, gender equality, and quality education.

The revered feat formed a source of inspiration and the spark to incite action. She says, “I am honoured to join UNICEF as a Goodwill Ambassador, and to use my voice to support its mission of reaching every child. It’s time to stand for what your kids want and not society.”

“The children I have met here are overcoming so many challenges — and they are living proof of what a child can achieve, if given a chance,” she added.

Her channel will showcase the efforts put in by the humanitarian organisation in different areas, with the aim of inspiring people to invest their passion to work for children rights. She has also conceptualised the #GirlLove initiative on social media, to nullify the traces of girl on girl hate. The engagement factor for children and youth hailing from every background would enter the scene by the usage of Hindi subtitles as well as the production of some videos entirely in Hindi.

UNICEF representative in India Yasmin Ali Haque said, “Lilly is a role model to so many young people, especially girls, and we look forward to the role she will play in generating greater discussion – and greater action – around the value of girls in India and everywhere.”

The Deputy Executive Director Justin Forsyth added, “Lilly Singh is already a Superwoman, helping empower girls around the world and we are delighted that she will lend her passion and her powerful voice to speak up on behalf of the most vulnerable children.”

The YouTube star has been thriving in other domains; with being ranked number one in Forbes Magazine’s Top Influencers List in the entertainment field, having acquired a whopping 11 million subscribers online, authoring a book, and recently being cast in an HBO adaption movie.


With inputs from IANS


Image Credits: Hindustan Times


Saumya Kalia

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