Due to the sheer magnitude of mainstream music, talented young artists can get lost in its cusp. Here are some of many such artists who deserve recognition:
1. Hayley Kiyoko
This California born singer rose to fame in 2010 with her role as Velma Dinkley in a Scooby Doo movie. But her big musical break came in 2015, with her single ‘Girls like Girls’ which has garnered over 80 million views on YouTube. Her musical genre is synth pop and her recent singles ‘Curious’, ‘Feelings’, and ‘Gravel to Tempo’ are worth adding to your playlists.
2. Florence and the Machine
An English indie rock band that rose to fame in 2009 with their song ‘Dog Days are Over’ that went up to win an MTV VMA award for best art direction in 2010. Florence Welch, the lead singer, has a captivating, and soothing voice that will definitely give you goosebumps. Their music is ethereal, videos are artistic and lyrics, deep. Welch was also featured in Calvin Harris’ popular song ‘Sweet Nothing’.
3. Declan McKenna
Declan McKenna has been called the sound of the upcoming generation. With antics inspired by David Bowie, his music is gloomy yet aesthetic. After winning a talent competition in 2015, he soon signed a deal with his record company and set off for world domination, one song at a time. ‘Brazil’, ‘Paracetamol’, and ‘Why do you feel so down’ are some his best songs.
4. Conan Gray
Conan Gray is a YouTuber and singer, who is yet to release an album or EP. However, his covers and self-made songs are better than many mainstream songs. They are original and so are the videos. ‘Idle Town’ is one of his fans’ favourite songs.
This New Zealand brother-sister duo is among the quickest rising duos in electronic pop music at the moment. Their success of ‘Bridges’ gained them interest from music labels and they released their self-titled EP soon after. Their EP entered at the fifth position on Billboard’s Heatseeker Charts. Songs like ‘Free’, ‘Mother and Father’ and, ‘Bridges’ are extremely catchy and resonant.
6. Marina and the Diamonds
With one of the unique voices in the music industry, Marina’s music is a mix of dance-pop and dizzying vocals. She has released three full-fledged albums and gained raving reviews from critics. Her album ‘Froot’ became one of the highly acclaimed pop albums of the year.
Feature Image Credits: MondoTunes