breast cancer


October dons the capes of pink and celebrates the Breast Cancer Awareness Month throughout the world, facilitating a greater knowledge of the disease and its precautionary measures.

When facts say that one in eight women in a room has breast cancer or runs the risk of developing it in the future, the importance of awareness and early detection acquires an aura of mortal importance. The worldwide annual campaign united by the single idea of spreading awareness, accenting education, and propagating research, October witnesses the Breast Cancer Awareness Month.

To process the magnanimity of this medical ailment factually, breast cancer prevails to be the second leading cause of cancer death in women. Through detection and early treatments, the risk of death due to breast cancer gets reduced by 38 percent. In the spirit of sensitising people about the symptoms and precautions of breast cancer, here’s looking back at various organisations all over the world who endeavoured to paint the hearts and minds of people in rhapsodies of pink.

  1. Pink Caravan organises ‘Ready, Sail, Skydive’

The final hours of the Breast Cancer Awareness month will be celebrated by the Friends of Cancer Patients’ initiative, Pink Caravan, in partnership with Skydive Dubai and Zero Gravity. Skydive sessions preceded a pink regatta carrying the message of awareness is a symbol of solidarity to the victims and survivors of breast cancer. The sky reflecting the need for a regular physical examination will be seen along the waters of the Arabian Gulf.

  1. HSE Facilitates Breast Check

The first step towards absorbing information is knowing facts about our body. The HSE through its National Breast Screening Programme, BreastCheck, to attend their respective appointments and get them checked. The screening hopes to engage women in the ropes of early detection in order to facilitate early treatment and recuperation.

  1. Snapshots of Hope

Stories spread and converge the realms of hope and reality, and the National Breast Cancer Foundation seeks to strum that melodious chord. Its campaign invites people to share stories of those being affected by breast cancer, which would be shared on their platform throughout the month of October.

The glorious deeds to shower knowledge about the value for life has also been microscopically taken up by communities across the world. From organising fundraisers through eventful games, a North Carolina resort offering free spa treatments to breast cancer victims and survivors, holding stand-up comedy shows to employ laughter to wearing pink ribbons and engaging in social media outreach contests, the International Breast Cancer Awareness month spread across 31 days and a multitude of global initiatives.

Cancer Prevention Watch

  1. Physical activity has been proven to reducing risks of 10 breast cancers by 10%.
  2. Consuming fruits and other fiber and cutting down on saturated fats allows the risk to lower down by 25%.
  3. A history of gum diseases is associated with a higher chance of getting breast cancer, thus, getting regular dental check-ups is crucial.
  4. Evade the clutches of breast cancer by regular screening cycles with your doctor. Knowledge is always power.

Get checked, take control of our health, and paint our hearts pink, shall we?


Image Credits: National Breast Cancer Foundation

Saumya Kalia

[email protected]

Every year, October is the celebrated as the month of breast cancer awareness across the world. On this occasion, students of Cluster Innovation Centre (CIC) organized a speaker session to create awareness about breast cancer. The event that was organized on 4th October, 2016 at CIC featured several eminent surgeons from the top hospitals of Delhi. The event was organized by Samanway, the cultural society of CIC, and Womenite, a national award winning NGO which works for various social causes. The event was supported by CIC 306 – Innovation Project: Holistic approach of fighting cancer, from prevention to cure.

The event started with an introduction about breast cancer by Dr. Mahima Kaushik, the project mentor of the Innovation Project. She threw some light on the growing numbers of the monstrous disease in India and around the world. She explained factors responsible for this type of cancer and said that, “unhealthy lifestyle is one of the major factors behind occurrence of cancer”. She ended her presentation by saying that there is still a lot of hope in the field and early detection can be a game changer.

This was followed by a presentation by Dr. Ratna Chopra, the HOD of Surgery, Hindu Rao Hospital. She explained about various stages of breast cancer through several images. She discussed about some of her case studies and also showed a video about how early detection of breast cancer can help in proper treatment of the disease. She ended her presentation by asking everyone to be breast aware.

This was followed by a presentation by Dr. Ashok Arora, CEO of NUTAS. He introduced the new technology of NUTAS which helps to treat Breast Cancer without any surgery or chemotherapy. He explained how this new technology works. He ended his presentation by saying that this technology has a great potential in the field of breast cancer treatment in India.

As a part of the same program, the students also conducted an online creative writing and poster designing competition on the theme of breast cancer awareness. The winners, Apoorva Verma and Awesh Yadav, were awarded on the occasion.

Ashish Yadav, one of the students in the audience said “Many lives are lost in the shadow of shame. The program was an eye opener”. The program drew its curtains with the speakers urging the attendees to ‘Think Pink’- a quote inspired from the wear it pink campaign.

Srivedant Kar

[email protected]

Image Credits: Sugandha Sharma 

A movie screening is being hosted by The Department of Social Work, Delhi University on Saturday, the 20th of October, at 2 pm. The venue for the film screening is the Auditorium, Department of Social Work, Delhi University. A documentary called ‘Pink Ribbons Inc’ will be showcased. This movie emphasizes on the devastating reality of breast cancer which labeled by marketing experts as a ‘dream cause,’ has become obfuscated by a shiny, pink story of success. This movie is a 2011 National Film Board of Canada documentary, directed by Lea Pool. It seeks to highlight the reality that companies often use Breast Cancer as a means of increasing sales or improving their public image, even while producing and marketing carcinogenic products. The film argues that not enough money is being invested into cancer research and prevention. It features, amongst others, an interview of Charlotte Haley, who had started a peach-ribbon campaign more than 20 years ago, in order to fight for an increase in budget of Cancer research. She turned down an offer from cosmetics giant Estee Lauder, who wanted to use her ribbons in an awareness campaign, and so company decided to simply change the colour of the ribbons to pink and go through with the event anyway. Rathi R, General Secretary, Students’ Union Department of Social Work says, “As you know, October is the Breast Cancer Awareness Month and seeing as this movie focuses on how capitalism has taken over a social cause like Breast Cancer awareness we thought it would be perfect for the event. Companies often claim that money raised will go towards conducting research and spreading awareness about Breast Cancer, but all the money doesn’t go towards the cause and ‘Pink Ribbons, Inc’ goes behind the scenes to show the reality. The purpose of screening this movie is that most people are not aware about the disease and the Pink Ribbon has now come to symbolize something beautiful and feminine. But it’s not beautiful and not feminine, there are a lot of problems that women go through and we wish to highlight the same.’ The movie is therefore a must watch, as it attempts to spread awareness and sensitize people about the problems associated with Breast Cancer. Such an enterprise by the Department of Social Work is lauded and appreciated.  ]]>