DUB Speak

With a Heavy Heart: Signing off, Head of Marketing 2019-2020

On 15th October 2017 I was at a family function when I asked my cousin brother who was the director of DU Beat then that I wanted to join DU Beat. My initial plan was to join DU Beat as a photographer and learn. But my cousin suggested that I should go for marketing. Never thought that that suggestion will change my life forever.

I sent my resume (which was not that great) to my cousin and he then forwarded it to the then marketing head, Saim Akhtar. It took almost two months for me to clear all the rounds due to my laziness. But thanks to the patience of Abhilasha Gandhi (Head of Media operations 2017-18) and Ayushi Singhal (Head of HR 2017-18) I was recruited in DUB on 7th January 2018.

I have been a part of DUB for almost two and a half years. Have worked with three teams and more than 100+ people. My journey in DUB was nothing short of a roller coaster. When I joined the marketing team there were eight members in the team (including me) and I was the youngest amongst all.

The month I joined DUB organised their very own fest called Mushaira. Mushaira was one of the best things that happened to me in DUB. In Mushaira I handled my very own gaming stall which witnessed a footfall of more than 200+ gamers. I met rest of the departments then I bonded with them immediately. That’s the thing about DUB no matter where you are from or what you are studying you’ll fit right in. So did I.

In DUB, I always got a weird stare whenever someone got to know that I was doing Maths honors. But to be honest, I have spent majority of my college time with DUB peeps rather than studying maths. And I have no regret or remorse. I have no idea when DUB became a family from a team.

In October 2018, I went to Goa with the DUB fam for covering Waves, the cultural fest of BITS Goa. No matter wherever I go, Goa will always remain the best trip of my life. I slept for 12-15 hours in five days. From seeing sunset at Baga beach to seeing sunrise at Dona Paula we didn’t realise how that time passed away. I have been to so many places with DUB fam that I never thought I will ever go and hopefully we’ll go and explore more places.

In marketing, it took me six months to get my first deal signed. I was a little demotivated but after signing my first deal I was very happy. I learned everything about marketing from my cousin sister and also my mentor, Kriti Gupta. She scolded whenever I messed up and taught me how to avoid doing the same mistakes in the future. Without her guidance and training I don’t think I would have made a good executive. I closed roughly around 15 deals for the organisation. One thing I learnt in marketing is that patience is the key. It’s like you have to chase a client for weeks and after the completion of the campaign you still have to chase them for weeks to get the payment. This I can say that I definitely became a patient person.

The best thing about my job was that it required less field work as compared to other departments but at the same time this was the worst thing. Reason being you sometimes get bored at home waiting for leads to come and you were hardly coordinating with anyone. Things went like this for almost an year. Our meetings never took place with other departments so hardly anyone knew us. But I went to almost every fest and I met everyone there. I spent more time at fest with DUB team rather than attending classes at college. In a media organization, marketing team is the one which works behind the camera. Hardly anyone knows us but without us, the organisation cannot run. It’s like we are the back bone of the organisation. However, without the hardwork of other departments we won’t be able to sell ad spaces on our platforms.

On 9th April 2019, I was elected as the new marketing head for the tenure 2019-20. This was the first time I was going to lead a time of my own. Under me, I trained three talented executives who have so much potential in them. I tried to help them whenever I can and helped them reach their targets. I never thought that from being a rookie to becoming a head I’ll learn so much. But thanks to DUB, I learned a lot.

I’ll miss a lot of things about DU Beat, like Monday meetings, seeing other departments stress over print cycle, tapri sessions and attending fests. I don’t think I’ll be able to get the same joy that I got from DUB from any other organisation. But as all things comes to an end my journey with DUB also did. I never thought that my tenure will end without a farewell. DUB farewells are the most memorable things. I have given two farewells and this time it was my turn to get a farewell. Because of the pandemic that’s going on my dream of getting a farewell will remain a dream. But it’s okay as at this moment surviving is more important than a farewell.

I hope to stay in touch with all the beautiful souls that I have worked with and probably I’ll crash one or two Monday meetings.

I wish the new heads all the best for their tenure.

Signing off,

Deepesh Varshney 

Head of Marketing, 2019-2020

Author

Journalism has been called the “first rough draft of history”. D.U.B may be termed as the first rough draft of DU history.Freedom to Express.