DUB Speak

How to Brand a Photography Business

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A photography business requires time and effort to be set up. But hard work alone is not enough, the right skill set, marketing, and collaborations and promotion go a long way to establish a photography business.

  •  Payment

In the initial stage, while building up ones portfolio, people might do some jobs like doing shoots or covering events for free or for a modest fee in order to gain exposure and talent. This is fine for a while but once you try to engage yourself in a full-fledged photography business, there are quite a few things that one needs to take care of while charging the payment. Some of the major things that are to be considered while determining the cost are travelling expenses, equipment rents, worth of your talent and other expenses like props, makeup, etc. Determining the cost as mentioned above will give you confidence to  charge customers your talent’s worth. If you’re not able to cover all of these costs, then you’re not running a true full-time business, you won’t survive in the long run, and you’re lowering the value of your work itself.

  • Collaborations

No matter how talented and famous photographer you are, collaborating with other photographers in the same field will always help you to grow your business. It often happens that photographers get their first job by collaborating with other photographers or assisting them. There’s no harm in it because that’s the key to growth. If you collaborate with others even after reaching a good level in photography, it will ultimately help you in sharing your ideas, improving your creativity, expanding your sources and also reducing your competition. This can be integral to your success and to get you through the hard times.

  • Active Marketing-

One has to always be proactive in marketing their business. One has to go out themselves, search and deal with their clients. The more you put yourself out there, the more business will come to you. Offering services to individuals through different means, attending different events, promoting your work, collaborating with photographers, etc are some of the good ways to market your business.

  • Responding to Customers-

Responding quickly to customers for their queries shows a level of dependability, and in addition to helping people to want to work with you, it will also make them want to refer you. You never know when a casual conversation or advice that you give will turn into a job or reference. Keeping a good relationship with customers also helps you to know what do they exactly want out of you so that you are able to deliver the same. If you don’t respond or react to the queries of the customers positively then they might back off. It’s always better to respond and maintain a good relationship with customers.

  • Working Efficiently-

The last and the most important point is to work efficiently. Efficiency is one of the most important aspects of running a photography business, or any business for that matter. No matter how much you practice branding or marketing of your photography business, if you are not efficient at your work, you won’t succeed. Being efficient means to connect with the customers, using your best creativity to capture the pictures, dedicatedly edit them and give the pictures before time. If you don’t edit the pictures on time and keep on delaying,  it might create a negative perception of the customer. Always click and edit the pictures with best of your creativity and give it to the customers on time to ensure efficiency of your work and to build trust and a healthy reputation.

Thus, always try to be efficient at your work, promote it, and expand your business to make it a success.

Feature Image Credits – Epinium

Akarsh Mathur 

[email protected] 





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