Bazinga: DU all set to advertise all over Delhi Metro

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Disclaimer: Bazinga is DU Beat’s weekly column of almost believable fake news!

In what is being considered a landmark partnership in the history of Delhi, the University of Delhi (DU) and Delhi Metro Rail Corporation (DMRC) have joined hands for an upcoming venture in the middle of this year.

If our trusted sources are to be believed, the admissions season in DU this year would witness widespread promotion and advertisements like other private universities of India. Apart from full time ads on main FM stations, full page coverage in leading news dailies and posters and pamphlets across Delhi, Delhi metro would be roped in too for the cause.

Not only the internal wall units and hand supports of metro would be replete with DU cut offs, DU placements, Principals’ messages, VC’s vote of thanks and all, but the metro externally would be covered with photos of different DU fests, experiences of DU students, professors and interesting facts about the colleges.

“We saw the banks and real estate houses advertise their brands on metro. That’s when it clicked us that we could do something similar to get more people and attention to our prestigious university too.” said, Mr. Bechke Khajanewala, Marketing Executive, University of Delhi.

The additional sum for such promotion would be partly funded by government and partly eked out by a 15% fee hike for the students of ongoing batches.

“We at DU are always working to bring our University at an enviable position against competitors. We’d want all our students to be eyes and ears of DU and send in more such suggestions at [email protected].” added Mr. Khajanewala.

Bazinga is DU Beat’s weekly column of almost-believable fake news!

Image Credits- IndiaToday


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