Gargi College

Make Your Mark: Marketing Society of Gargi College

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Gargi College has come up with its Marketing Society named ‘Make Your Mark’, which founded by the Faculty Panel – Ms. Chitra, and Prof. Sheila Dubey and student founders – Navtej Marwaha and Vidushi Bhalla, III year BBE students.

Studying Marketing as a core subject in their final year of graduation, Navtej and Vidushi realized that Marketing is not something that can be studied as a subject for a semester or two, its application can be as “minute as spelling of a name or the color of a logo”. They believe that a person having expertise in marketing management is someone who has a nag for convincing, has a streak of creativity and is an avid leader. To search for such persons and nurture them is the basic motive of this initiative.

“In next six months, we are going to pass out of college and it dawned on us that we couldn’t be this selfish; taking so much from college and having given back so less in return. Thus we had this idea of our Marketing Society with diversity and equal opportunity as its main USP”, says Vidushi. And they don’t wish to stop at it; they look forward to expanding it to the whole of Delhi University to give to students more than what they’ve learnt themselves.

The board members will include the two founding members, three stream-heads and five members per stream (Commerce, Science and Arts). Following a stringent procedure of selection -a 3-round process – they’ll make sure that they havea perfect team. The first round is a written round, judging candidates on common sense, creativity, communication and convincing power while the second and third are the personal interview rounds judging on psychometric grounds.

The main focus of this society in the coming days will be working divided on the three parallels – Ad Week, Case Study Week and Market-o-logy Week. After two such rounds, there will be inter-departmental competitions. One of the distinct features of this society is that it has fixed number of seats in the committee, for all streams and is 24*7 open for assistance even for the non-members.

Navtej says, “We realized that the key to gain expertise and to add to one’s skills is to share the knowledge with others. The most productive addition is the one of synergy, with the motive to help peers, gaining insights into the marketing world and contribute to each other’s skills”.

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[email protected]; Studying in Gargi College, a final year B.Com(Hons.) student, she is currently the Associate Editor at DU Beat. She hates being idle and loves flexibility in life. She totally agrees with James A. Michener in his saying: “I love writing. I love the swirl and swing of words as they tangle with human emotions.”

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