The nationwide ‘Selfie with Daughter’ campaign, which was launched by Prime Minister Narendra Modi, inspired the members of Students For Development (SFD) to come up with the ‘Selfie with Plant’ campaign. SFD is a group of students who work towards the socio-economic and ecological development of the nation, through the constructive power of the youth.
Mr.Modi once said, “If seeds of good harvest and good culture are sown, the rewards of a rich harvest can be reaped by generations to come.” Therefore, the main aim of this campaign is to promote the necessity of planting trees in our country and foster love towards nature, with the help of social media.
The campaign was launched on 10th July, 2015. It started with volunteers of SFD planting 50 saplings near Shakti Nagar in New Delhi. The objective was to encourage the youth to plant as many trees as possible so as to increase greenery in the city. The participants received much appreciation and were featured in several national newspapers. The Delhi-based campaign also motivated the SFD branches of Maharashtra, Chhattisgarh, Uttarakhand and several other states to start similar initiatives in their respective turfs.
Vijay Tyagi, SFD, Delhi’s Social Media Coordinator said, “We have started this campaign to promote a plantation drive among the youth and spread awareness among all the students about the true importance of tree plantation and the environment.” SFD believes that pollution can only be controlled if every person plants a sapling. Thus, the outfit advocates that one should plant at least one sapling on birthdays and then upload a picture/selfie with the hashtag- #SelfieWithPlant or #GreenSelfie on any social media networking site and share it with others.
It is only through such efforts at the grassroots level that we get to see changes at the macro level. For instance, according to the latest India State of Forest report 2013 (published biennially), it was reported that there has been an increase of a total of 5,871 sq km worth of forest cover in India.
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