Case study



Eptitude  conducted the final round of All Delhi Case Study contest on 21st November at Hindi Bhawan from 10 am to 2 pm with the presence of judges from MNCs like Reckitt Benkiser, E&Y, Pay U etc.


The winners of the contest were

  • Arushi Malik , Maharaja Agrasen College
  • First Runner Up- Tejan Goel, Keshav Mahavidyalaya
  • Second Runner Up- Prakshi Thareja-Maharaja Agrasen College


For the final round, 13 students were short-listed from 400 students across Delhi University colleges who got selected through the first and second round of the case study contest which was held during the month of Sept-Oct. Students participated and competed in a common case study contest. Students were judged and tested on the basis of their ability to solve case study based problems, cognitive skills, reasoning, aptitude , analytic s and decision-making skills.


On this occasion, Mr Abhishek Anand, Director, Eptitude, commented, “We are very happy that the contest concluded on a positive note and we received overwhelming response both from students and judges in the final round”.


Mr Anand Venkatesan, COO, Eptitude, said, “It was very exciting and enriching for us conducting the All Delhi Case Study Contest. It fulfilled our motto and we saw students working hard for this contest and it also gave us insights on a student’s mindset and how they can go beyond their comfort zone and come up with something new and innovative if the right platform is given to them”.


The names of the colleges who participated in the contest were:


List of Colleges participated in the Final Round

  • Hindu College
  • Hansraj College
  • Kirorimal College
  • Deen Dayal Upadhyaya College
  • Maharaja Agrasen College
  • Maitreyi College
  • Shaheed Sukhdev College of Business Studies

Name of Judges

Ms Anu Anand, Head Talent Acquisition, South Asia at Reckit Benckiser

Mr Prabhakar Tiwari – Chief Marketing Officer, PayU

Mr. Karan Bhatia – Senior Manager, Ernst and Young

With the belief that effective marketing is the key to a successful business and that analysing case studies is the best way to understand this, the Commerce Association of Shaheed Bhagat Singh College hosted the first edition of its case study competition- Contrivance on 6th October 2015. Contrivance is a new concept altogether in which the participants were required to prepare a case study on a marketing problem and analyse it in the light of the solution adopted by the company. The event was organised over two rounds. The first round was a preliminary round and the selected teams made it to the final round where they were to give presentations.

The event drew participation from over twenty colleges of Delhi University and Indraprastha University. The judges for the event were Mr. Abhishek Rawat who is working with Accenture and Mrs. Swati Bhatnagar, a teacher at Amity University. Bank of India was the proud sponsor of this event and an official from the bank graced the occasion with his presence.    

The event started with addresses by the Convenor, Ms. Ruchi Gupta, the Principal and the judges. The participants then proceeded with their presentations on a wide array of topics. All presentations were followed by a series of questions from the jury to test the skills of the marketing wizards. The judges said they were fascinated by the idea of graduate students having done case studies and encouraged the participants with their words of wisdom. Even the participants were very excited and were seen talking to the judges and taking their views at the end.

The first prize was bagged by the team of Anushka Jiwrajka and Purvi Saraf from Shri Ram College of Commerce, who were awarded a cash prize of Rs.10,000. The second prize went to Arpita Khandelwal and Avanija Rao from Jesus and Mary College while the third position was taken by Premik Handa and Shivani Hasija from College of Vocational Studies. These teams received cash prizes worth Rs.7500 and Rs.5000 respectively. 



Article contributed by Commerce Association, Shaheed Bhagat Singh College

Have you ever wondered how Harvard Business School creates leaders? The case study method takes center stage here. Edwin Gay, first Dean of HBS, called it the “problem method” and foresaw its value in creating leaders who are able to adjust as necessary to ever-changing business climates. Unlike the traditional methods of teaching, Harvard uses case studies as primary teaching vehicle. Though notes and lectures are a part of the courses, it is interesting to note that more than 80 percent of HBS classes are built on the case method.


Most people are more inductive than deductive learners. In simple words, they learn concepts better by examples than by the raw definitions. And here, case study method offers a rescue with enhancement. A case study puts one in confrontation with several possible consequences and thus leads to a concrete plan of action. At the same time, it also hones analytical skills and helps to cope up with ambiguities faced in life.


E-Cell, IIT Kanpur also believes in the Harvard ideology and ranks cases as one of the topmost methods of learning. The eSummit’15, scheduled from 28th to 30th of August, by the E-Cell in association with News Republic brings is organising grand case study competition – Decrypt, along with events like SoCha, Upstart and Pitch Your Product. Cash prizes worth 50,000 INR can be won from the comforts of your hostel room. All you need to participate in Decrypt is a laptop and an internet connection. So hurry up and get solving!


For more details visit http://ecelliitk.com/esummit/decrypt.html


DU Beat is the Publicity Partner for eSummit’15.