When it comes to marketing King Khan leaves no stone unturned. Being a techie art heart, Shahrukh Khan is known to use innovative & interactive platforms for promoting his flicks – may it be Ra.One’s custom YouTube channel, Don 2’s popular video game or Chennai Express’ viral online campaign – SRK has always been a pioneer in using new avenues for publicizing his movies. His latest acting-production venture ‘Happy New Year’ too, is setting new trends in the world of marketing. Its much-awaited theatrical trailer, would be released on WhatsApp on August 14. For the first time a movie would be using this popular instant messaging app to launch a trailer! A major reason for WhatsApp’s neglect by other promoters, has been its inability to send a broadcast message to more than 250 users at once. But in Khan’s case, WhatsApp has removed this restriction, giving Red Chilies Entertainment a vast reach. The trailer launch has already gained attention and has been trending on Twitter for quite some time now.
Sidhant Ryan Malhotra
Exudes the curiosity & enthusiasm of a child, yet he surprises you with his tenacity. He prefers being called SyD and is addicted to playing video-games & watching Californication series! Technology is his opium & he is known among his peers for providing effective tech-help (and unconventional relationship advice!). Associated with various organizations & individuals, Syd is extremely fascinated by Human Psychology, Evolutionary Biology, Greek & Indian mythology, Cosmology, Natural Magic and of course, Bollywood. He likes to party like there's no tomorrow and lives by the phrase -hakuna matata! Ping him on sidhantm@dubeat.com for any assistance or otherwise ^_^
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