UberJogi is a customization start up that deals with hand painted T-shirts and printed promotional corporate apparel. Started by three girls in August 2011, this enterprise has climbed ladders of popularity in a very short span. Like all other start ups, this too has a story. Vasudha, Tanvi, Raashi, were very good friends, and students of commerce and business studies. But they also possessed zeal for art which eventually prompted them to start their own line of hand painted and printed line of clothing. “We started at the college level. Designing t shirts for college societies, customized t-shirts for our friends and they loved our work”, says Tanvi.
They also have a brand ambassador program, wherein students of different colleges are selected as representatives of UberJogi. “This helps us reach out to our audience more. And the ambassadors also get earnings and work experience. So it’s a two -fold benefit”, says Vasudha.
In a scenario, where most student startups are around event management or content development, this one clearly stands out. “It happens often that customers don’t get the ideal design that they want. So they tell us what kind of theme do they have in mind, and we create what their mind reflects. It’s an “image-wear” kind of thing”, adds Tanvi. Amidst this, what also catches your attention is the name. “UberJogi baba is our mascot. Uber is german for ultra cool, so it means an ultra-cool baba”, says Raashi.
Tanvi, Raashi and Vasudha are the ones that handle the entire work. From marketing, to sales, to designing, hand painting shirts, everything lies in their hands. “Don’t you feel short of manpower?” I ask. “No, we believe in girl power”, says Tanvi, with a laugh.
UberJogi has designed for colleges like LSR, JMC, CBS, Khalsa, MAMC and IIM-A. Most of their sales are online; they also sell through
Siddhi Goel
siddhig@dubeat.com;I think my life would be much better off if I’d make as much effort in reading books as much as I do in buying them. A bibliophile through and through, I possess a keen interest in the history of art and museums and I believe that walking with oneself is the best form of adventure. On a more random (a.k.a siddhi) note, my dream destination is the Rann of Kuttchh, because I find it oddly displaced in time, an entirely different story, and that’s how I truly want to be.
Comments are closed.