The Educating Youth for Sustainable Development division at TERI in association with Tetra Pak, has proposed an initiative to develop and strengthen the sense of sustainable business approach in the present global scenario. Their aim is to skim potential leaders from across the nation who will further be able to propagate this message amongst the citizens of tomorrow and reach out to the youth. Keeping in mind the success of several popular social media campaigns, they have put together a competition comprising of various online challenges.
LEADearthShip is one such TERI-Tetra Pak youth initiative catering to all undergraduate and postgraduate students from various colleges, universities and autonomous institutions. It focuses on judicious growth and sustainable development. The aim is to bring together individuals and motivate them to foster sustainability and encourage them to innovate.
They have also launched, Network for Nature, across the length and breadth of our country to select India’s Tetra Pak Youth Ambassadors. A total of seven winners will be selected from across the country and will be awarded with a smartphone and an opportunity for a creative media workshop at an exotic location. The winners will also directly interact with TERI and Tetra Pak’s top management executives. These 7 Youth Ambassadors will also be given a grand opportunity to design social media campaigns for TERI and Tetra Pak for six months.
As part of the screening process interested students need to submit an online registration form.The second stage consists of a six day social marketing campaign where the shortlisted participants will be required to post theme based challenges on Facebook/Twitter/Google+/Instagram every day. Top 25 candidates will then be shortlisted for a personal interview and only seven of them will be able to make it.
The interested participants can register on the following link: http://goo.gl/forms/o03Z4zeEj3
The last date to apply is 11th March 2015. You can check out more details here: www.facebook.com/leadearthship
For any queries, you can contact the concerned people at [email protected].
Sakshi Agarwal
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