Latest
DU Beat – Delhi University's Independent Student Newspaper
Author

Nishita Agarwal

Browsing
Top Societies of DU Fest Season 2016

Top Societies in DU Fest Season 2016: SRCC Dramatics Society for Street Play

By

Every year, societies from colleges across the campus compete neck to neck and put up spectacular performances during the fest season. This year too, saw certain teams shine a little brighter than the rest. We bring you a series with college societies that put their heart and soul into their respective fields and took home the top prizes at various cultural fests.

The best college society in each category was selected by creating a tally of the top 3 positions at competitive events held during various cultural fests of this season. Whenever a society won the first prize they were awarded 3 points, for the second position they received 2 points and for the third position, 1 point was added to their tally.

For the Street Play category, SRCC Dramatics Society scored the maximum points in the tally. SRCC Dramatics Society’s 8 points were followed by Ibtida (Hindu College) that scored 6 points. Vayam (Shivaji College) bagged third spot scoring 4 points.

 

The Winning Society at a glance

 

SRCC Dramatics Society, SRCC

SRCC’s street play, The Defective Ward revolved around the plight of the mentally ill. While researching about various social issues, the society came to know an alarming fact: according to WHO, 1 out of 4 people suffer from a mental illness. They decided to research more on this and met experts and visited several mental health institutions which made them realise that this issue needs attention and they had the platform for it. Hence, all things fell in place.

Avikal Parashari, Director and Actor at SRCC’s Street Play Society said, “From the very beginning we were encouraged to feel for the cause and then perform. We visited a Mental Health institution called Vishwas where we met patients whose stories are reflected in our production. Maybe the love that they showered upon us made us win. Or maybe that dedication to do justice to the cause led us to this position.”

Names of the performing members:  Avikal Parashari, Chiranjiv, Dhruw Harishankar, Lokesh Yadav, Medha Meenal, Saurav Goyal, Sandeep Behera, Sahibdeep Singh, Akshita Tatwal, Aditya Bamne, Amol Raswan, Gayathri Sonkar, Ishan Gautam, Jasdeep Sanghvi, Kamakshi Mahajan, Klirka Engtipi, Navneet Singh, Nitesh Agrawal, Nidhi Sangli, Rajan Lohia, Saraswati, Satyam Anand, Shreya Srivastava, Tejashri Balpande, Varun Kakkar

Winners Tally: SRCC Dramatics Society

Five college fests were referred to while evaluating the top societies tally this fest season which were: Confluence, Hans Raj College; Montage, JMC; Mecca, Hindu College; Reverie, Gargi College and Nexus, Sri Venkateswara College.

The society emerged victorious at the following fests:

1st Position- Montage, JMC and Nexus, Sri Venkateswara College
2nd Position- Reverie, Gargi College

(Hover on the icons below to know more about their victories)  

Nishita Agarwal
[email protected]

Keep Reading
By
Interviews

In conversation with Bhaskar Sen, two-time gold medalist at the US Open World Championship for Karate

By
Bhaskar Sen sports interview

Having recently won a gold medal for Karate at the US Open World Championship 2016, Bhaskar Sen, a student of Sri Venkateswara College, is juggling engineering and his passion for Karate at the same time. He has made the nation proud, time and again, by bringing laurels to the country after participating in prestigious national and international events. Catch him in a conversation with DU Beat below :

 1. Out of all the various forms of martial arts and the different choices of sports available to a person, what drove your interest towards Karate?

Owing to the dearth of children, in my neighbourhood, I was prevented from indulging in and playing the popular sports like cricket, football and badminton. My elder brother was a black belt holder and I too started tagging along with him to his Karate lessons in the evening. Soon, I caught up with the sport and it became my passion.

 2. Can you give us an insight of your future plans?

I would like to continue practicing Karate irrespective of my plans for higher studies and gain more experience and insight into the world of this sport which may also soon become an Olympic Sport.

In the upcoming months I have plans to attend and represent India at a couple of International seminars and training camps which are to be held at Italy and United Kingdom.

Immediately following them, I may be called upon to participate in the World Premier Circuit Championships at Salzburg, Austria and Okinawa, Japan.

3. Being a college student, how do you strike a balance between your passion for karate and academics?

Unlike other countries, sportsmen in India, especially students, are not known to get sabbaticals from their workplace for their trainings and actual tournament participations unless one is pursuing the ever-popular sport of cricket.

The learning of the technical aspect is a regular round the year affair and is followed in between breaks in studies whenever possible. The regular physical exercises have to be stepped up or down depending upon the academic study load at that point of time in the year.

4. Based on your experiences, what do you think is the scope of Karate in India?

Though there are myriads of Karate clubs functioning in major cities of our country, Karate is yet not an overwhelmingly popular sport. This is because of a number of reasons like the coaching centres are being run by unqualified coaches and the centre is usually not affiliated to a national body, making them unauthorised;  Karate is not popularised in universities; and even the mainstream media falls shy of covering the events and competitions associated with this sport. Thus, it would really be helpful if the government chimes in to offer its support and takes steps to popularise, monitor and subsidise the training facilities.

5. Do you have any role models whom you look up to?

My foremost inspiration came from my elder brother, who took me to the Karate Dojo for the first time.  I have also seen my father’s unstinted support for me to pursue Karate and to build up extreme self- confidence.

In the professional sphere, I have always held my teacher, mentor and a Karate legend, Sensei Luca Valdesi from Italy as a role model who holds the unbeatable record of being World Champion for six years at a stretch. I also wonder at the accomplishments of Vu Duc Minh Dack, the living legend from France.

Image Credits : Bhaskar Sen

Nishita Agarwal

[email protected] 

 

Keep Reading
By
DUB Speak

Needed or Overreaction? The Supreme Court to decide on ban on Sardar jokes

By

The Supreme Court has heard many petitions in the past to ban jokes on the Sikh community. On March 17, it agreed to hear a plea by Shiromani Gurdwara Parbandhak Committee (SGPC), along with other petitioners seeking a ban on the circulation of such jokes. The petition will be heard on April 5.

The petitioners believe that a stereotype has been forged against the Sikhs and the Sardars due to which they face discrimination. Even the PILs filed earlier, for example, by the lawyer Harvinder Chowdhury, supported by the Delhi Sikh Gurudwara Managing Committee (DSGC), talked about how these jokes are a violation of the right to equality and how there are various websites which showcase these insensitive jokes, which tend to portray the Sardar community as people of low intellect. The petitioners want the Ministries of Telecom and Information and Broadcasting to either ban the said websites or formulate guidelines for the content on them.

The question that arises is, is it right for the court to ban these jokes or filter the websites for content? Is it not infringing upon the right to freedom of expression of people?

In hearings for the earlier petitions, a bench led by Chief Justice T S Thakur praised the Sikh community for their contribution in the development of our country but said that the court’s orders have to rational and within the judicial dimension for them to be implemented. They also pointed out that not all people of the community get offended by such jokes. Rather, people like Khushwant Singh have written books on such jokes which have been enjoyed by everyone. Yet, the PILs state that the community is hurt and offended, and can’t stand the lampooning anymore.

It makes one think- where does one draw a line? When does a joke start bordering on a regressive stereotype used to subjugate people of one community? Are the jokes on people of specific communities, like the Sardars, people from the North-East India, or Bihar only harmless or are they an indication of a very problematic mind-set? Is cracking a joke on another community intolerant or taking offence to it is? The issue is complex and can certainly be helped along in its disentanglement by the discussions and the verdict of the court, so that the blurred lines between harmless jokes and vicious prejudices become clearer.

Image credits: s3.india.com/

Nishita Agarwal

[email protected]

Keep Reading
By
Campus Central

Solo traveller from KMC plans trip along the Golden Quadrilateral

By

With only his bike and a tent, Keshav Kumar will travel approximately 6100 kilometres and visit 13 states and 174 cities in 15 days to answer questions about women’s empowerment. Keshav Kumar is a 3rd year student from Kirori Mal College, Delhi University, studying Geography (H). He is clearly not one of those who are content with reading the topography of the country in textbooks as he has been travelling alone to different parts of the country since two and a half years. He organises trips in his college as well but these are the only trips he takes with a group. He loves to travel alone and when asked why, he gleamingly said, “Because, it gives me peace.” Very recently, he has taken up a venture which is not only a means to escape the mundane routine of college life but serves a greater purpose. He’ll embark on a journey along the golden quadrilateral where he’ll cover approximately 6100 kilometres and visit 13 states and 174 cities in 15 days. His only companions will be the bike and his make-shift abode, the tent. Through this trip, he seeks to find answers to questions which are very often avoided or are left unanswered in our society. These questions are mainly about women’s safety and empowerment. Keshav will be visiting 20 different colleges ranging from the various IITs to IIMs where he’ll hold sessions with the youth and raise questions in front of them about how should a woman tackle her harasser, is blocking the oppressor the only solution to telephonic or digital harassment etc.  He says, “We often believe that the problem we are going through is limited to us and we then hesitate to share it with anyone else. This means no solution can be arrived at. This has to change. So, with these sessions, a common platform can be forged where the youth can realise that we all go through the same hell and solutions can thought of for the betterment of everyone.” He believes in the power of individual stories and is expecting a positive change to come from these sessions. Keshav also gives advice to the people who wish to travel alone but don’t know where to start. He says, “It is all about daring, about taking that first step.” He tells us that his first trip was to Rishikesh which was not at all planned and was an impulsive decision. But he knows if he wouldn’t have taken this decision, he’d never be able to do what he is doing presently.  So, if you really love travelling, go and make way for yourself. Image Credits: Keshav Kumar Nishita Agarwal [email protected]]]>

Keep Reading
By
Daulat Ram College

Shoonya’16 – Maths Dept fest held at Daulat Ram College

By
SHOO??? '16

On 17th February, the Maths department, Affine, of Daulat Ram College put together its annual fest called SHOONYA’16. The day started off with the much awaited inauguration of the third edition of the department’s annual newsletter called “MathPunch”. The college’s Principal Dr.Savita Roy graced this event and encouraged the students for their future endeavours. Throughout the day, various competitions were lined up by the department.

Tattoo-making was an event where teams of two were allowed to participate. One of the team members had to design a tattoo on the other team member’s hand using mathematical symbols, terms or figures.   The winning team had participants, Nishtha and Lata from Daulat Ram College, Economics (H).

In the event Pictionary, a total of 39 teams participated and 6 teams made it to the finals. The team consisting Arnav Vats and Saksham Garg stood first, from Hindu college. And, Aakriti and Rajneet from Daulat Ram College stood second.

Tambola saw a participation of approximately 50 teams. The department improvised the game and announced a corresponding mathematical problem in place of the number. The participants had to solve the problem within 40 seconds and strike the number off their ticket. There were four prizes which were bagged by Pragati from Daulat Ram for a Full house, Purva and Bharti Sharma from Daulat Ram College for a First Row, Anisha and Mohit from St. Stephen’s for Second row and Ashna Singh from Daulat Ram College for Third row.

Treasure Hunt was another popular event and saw students enthusiastically running all around the campus. The team consisting Riya, Shivani, Shalu from Daulat Ram College came first and won a cash prize of Rs.3000.

There were various stalls where students tried their luck at games like Lucky 7, Hollywood TV Mania, Flip the Coin and made the day memorable for themselves.

“When the fest got over, I just got the feeling that all the hard work has finally paid off. SHOONYA’16 has made us all happy and proud. Thanks to the people who’ve contributed in making it a success and to those who had trust in us! Hail Affine!” said Shreya Arora, the President of the Maths Department, Daulat Ram College.

Keep Reading
By
Daulat Ram College

Éclat, the Economics Society of Daulat Ram College organises Economania’16

By

Economania’16, the National Annual Economics Festival of Daulat Ram College was organised by Éclat, the Economics Society on the 1st and 2nd February. The event kicked off with the inauguration of the third edition of “Optima: Towards Excellence”, the annual economics magazine of the college. To grace this event, Prof. Jayati Ghosh, a renowned economist from Jawaharlal Nehru University, was invited to serve as the Guest of Honour. She entertained and inspired the budding economists with her powerful words on a highly debated issue, The Eurozone Crisis. Following the policy of ‘Each One, Plant One’, a sapling along with a memento was presented to her for her benign presence.

Throughout the two days, many fun-filled activities had been lined up which attracted students from different colleges.

The Argumentative Indian

It was a conventional debate organised on the first day of the event. The topic for the same was “Is good economics also good politics”.  The participants from various colleges put forth their arguments effectively. They looked at the topic from a global perspective and gave examples which included a number of real life instances and case studies. The judges Ms.Pooja Sharma and Mrs. Sumeet marked the participants meticulously. After the healthy debate and relevant interjections, the results were as follows:

  • Best team –Kushal and Sankalp, a Hansraj and Ramjas cross-college team
  • Best speaker (for) – Sankalp, Ramjas College
  • Best speaker (against) – PJ Paul, St. Stephen’s College
  • And best interjection – Akansh Rawat, Maharaja Agrasen

QUIZZARK

This was an event where students were seen trying to ignite the spark of quizzing within themselves by taking part in ‘Quizzark, the Brand and Corporate Quiz’. There were over 30 enthusiastic teams in the prelims, out of which the top 15 were selected for the second round “The Taboo Round”. Showcasing their general knowledge along with creativity, top 6 teams reached the final round. The results after the final round were announced and teams were given goodies and cash prizes worth Rs. 10,000.

The winners were:

  • 1st position: Sreshth Shah and Harsh Vikram (Amity university)
  • 2nd position: Shvabh Chakarwarti and Raktim Kumar Nag (DCAC and IGNOU)
  • 3rd position: Ankur Jain and Amrit Sindhu (DSE)

Paragon Chase

It was a treasure hunt which was enthralling for all participants alike. The two essentials for this chase were the perfect timing and decoding the correct numbers of clues. The winners of this event were:

  • 1st position: Anushka B Joseph,Hansraj College and team.
  • 2nd position: Shubhi Goel, Daulat Ram College and team.
  • 3rd position- Arjun, Kirori Mal College and team.

Business Class : Bulb Jalega Boss

This event saw participation from various DU colleges as well as other universities. Students showcased their innovative business start-up ideas and commendable entrepreneurship skills. The judging panel consisted of some of the pioneers in the field of business like Mr. Ashish Beergi, Cofounder of Mash Global Trust and Mr. Rohit Raj, Director of Sheh Hotels. The winners of the event were-

  • First position – Samuel Augustin of St. Stephens and Utkrishat Vashisht of CVS college, who showcased their exceptional business concept of ‘Paws for cause’
  • Second position – Rahul Narang, Suyash Chaturvedi and Yash Ujjwal,  of NSIT, with a unique business perception of ‘Urban Stich’

There were other events like Pictionary, E-bola, which was a round of Tambola, Ad Mad and Style Diva that kept the crowd engaged. The various food stalls with mouth-watering delicacies added to the fun of 2-day bonanza.

 

Inputs: Éclat, the Economics Society

Image Credits: Éclat, the Economics Society

Nishita Agarwal

[email protected]

Keep Reading
By
Daulat Ram College

English Department, DRC organises National Conference on Migration and Identity: The Urban Subject

By

The Department of English, Daulat Ram College, organised a UGC sponsored National Conference on the topic, Migration and Identity: The Urban Subject. It was a two day event held on January 28 and 29.

The conference discussed the topic in question comprehensively by investigating various literary works to realise the importance of the topic and to find out how migration is shaping our lives- knowingly and unknowingly.

The first day of the conference began with an inaugural ceremony where the Head of the department and Convenor of the conference, Dr. Deepshikha Mahanta, welcomed all the esteemed guests. She also thanked the college Principal Dr. Savita Roy for her constant guidance and help. The keynote speech was given by Prof. Avadesh Kumar Singh, professor of Translation Studies at Indira Gandhi National Open University, New Delhi.

This was followed by various sessions where the invited students and scholars from all over the country presented papers and indulged in fruitful discussions. Topics such as Migration and Labour, Migration, History and Gender, Migration and Identity, and Migration and the Subaltern were discussed. These discussions  were chaired by respected guests namely Prof. B.P. Sahu (Dept. of History, DU), Dr. Shimi Doley (Jamia Milia Islamia) and Hany Babu (Dept. of English, DU).

There was also a movie screening of a film called Essential Arrival by Prof. Ariva Javed, Dept. of Sociology, Wayne State University, Detroit. The day ended with a short play on migration by Memesis, the dramatics society of Daulat Ram College.

Day 2 saw discussion on topics such as Migration and the Urban Question, Politics of Migration, and Narratives of Migration chaired by distinguished guests which included professors from various universities. The day came to an end with a Valedictory session where everyone congratulated each other for pulling off a successful event and hoped to organise more such productive and rewarding conferences in the future.

“I believe the conference taught us both, academically and practically and we all just hope our guests and audience enjoyed participating in the conference as much we enjoyed organising it” said Sanya Dhingra, the Cultural Secretary of the English department.

 

Image Credits: Sepia, The Photography and Film society of Daulat Ram College

Nishita Agarwal

[email protected]

Keep Reading
By
DUB News

Delhi Commission For Women Issues Notices To DU

By

The Delhi Commission for Women (DCW) has set right to work this new year by issuing notices to Delhi University college principals for failing to take adequate action against the accused in cases of harassment and inappropriate behaviour:

The St. Stephen’s harassment case

On 9th January 2016, The DCW issued a notice to the principal of St. Stephen’s College- Mr. Valson Thampu. The notice questioned the authorities as to why there hasn’t been any action taken against the professor of the college accused of sexually harassing a student. In July 2015, a research scholar of St. Stephen’s had filed a complaint against her chemistry professor, Satish Kumar, under whom she was pursuing her Ph.D. She also complained against the college principal for not providing adequate relief, and rather shielding the accused. The chairperson of DCW, Swati Maliwal, urged the administration to take corrective steps in line with the Sexual Harrasment at Workplace Act, 2013.

The chairperson also asked the principal to refrain from showing any bias towards any party involved in the case and to stop making public declarations before the truth of the matter is revealed. The principal is allegedly defending the professor and calls the complaint filed ‘a diabolical lie’ on the assumption that an 85 percent disabled man could never sexually assault anyone.The DCW has given the college a week to reply to the notice failing which adequate action will be taken in accordance with the law.

Bhim Rao Ambedkar principal reinstated

On 10th January 2016, another notice was issued to Delhi University demanding an explanation for the reinstatement of the principal of Bhim Rao Ambedkar College. The principal was suspended for allegedly abetting the suicide of a lab assistant, Pavitra Bhardwaj. In October 2015, 35 year old Pavitra Bhardwajhad set herself on fire outside the Delhi secretariat as a protest against the alleged physical and mental harassment faced by her, inflicted by the principal and another staff member. The notice has been issued on the complaint of the husband of Pavitra Bhardwaj who is claiming that the principal is trying to create undue pressure for the witnesses of the case and is reconstituting the Internal Complaints Committee (ICC) for his personal vendetta.

The DCW has gone ahead to term the reconstitution of the ICC before its tenure and the reinstatement of the principal to the same post as “extremely disturbing” and seeks a reply from the authorities within seven days. As per the DCW notice, looking into the documents sent in by the Directorate of Higher Education and the allegations made by the principal against the ICC having ill intentions towards him, the claim of the husband is getting strengthened.

FIR lodged against a college teacher of Aditi Mahavidyalaya alleging inappropriate behaviour

A professor of the college Aditi Mahavidyalya has been accused of inappropriate behaviour with his female students. This was first recorded on 8th January’16 when a student of the college complained against the teacher’s misconduct towards her. A group of students informed the principal as well as the police but no FIR was lodged. As of now, 30 girls have complained against his misconduct. To urge the authorities to take this matter seriously, hundreds of students were seen protesting against the college administration and local police force on Tuesday. They were enraged with the delay of proceedings despite the abundant complaints. An FIR was finally lodged on Tuesday evening and a formal police investigation into the case has begun.

Featured Image Credits: www.dnaindia.com

Keep Reading
By
DUB Speak

Things not to do in your 20s

By

This is not going to be a listicle where five things are clearly demarcated as the do’s and don’ts of your 20s because let’s be honest, reality is never only black and white and everything cannot be reduced down to points. This is especially the case when you enter your 20s where one makes many revelations. Revelations such as only working hard in 12th standard does not guarantee an easier life, careers are not always pre-decided, friends go out of touch, and… Well, I am sure you get the point.

But, however much we stumble while taking decisions and figuring out what’s the right thing to do, we, very deeply, and almost aggressively are sure about the importance of success, especially in our 20s. We want immediate success in examinations, careers, relationships, friendships. It is almost like we over rate success. Yes, I said it. And No, I am not crazy.  I know how it sounds. A friend of mine doing law from country’s top law university and working on a start-up first said to me, “Nishita, we overrate success.” And I wanted to shout,” Yes hypocrite, sure as hell you aren’t aspiring for success!”  But then aspiring for it to make your life better and making it the only option to make your life better are two extremely different things.

Our society has constructed milestones for us and we are expected to be achieving them by their corresponding age like job by 23, marriage by 26. We invariably become a part of this unspoken race to get the best job, the best placement, the best bride/groom even if we didn’t sign up for it. It is almost like our individuality is ignored and we are asked to fit a fabricated prototype. Why? Because, it is familiar and convenient. If I say your 20s are the time to explore everything, you might say it is the time to work on your career and then settle down but can the latter really be achieved before experiencing the former?

Your 20s are not the time to submit and let a third person burden you with their expectations. I read on Quora once that we all think life is not turning out like it was supposed to but success isn’t like a Domino’s Pizza Delivery that will reach you within thirty minutes. It takes plenty of time and it is okay. Your idea of success isn’t supposed to match someone else’s idea. So, take a deep breath, and don’t expect the arrival of success to solve every issue in your life. There is a Sharma jee ka beta doing MBA from Amreeka in everyone’s life which makes them quiver under pressure, but the trick is to be patient and not over rate success.

 

Nishita Agarwal

[email protected]

 

Image Credits: http://www.kenlagasse.ca/

Keep Reading
By
Uncategorized

The new age advertisements

By
Kanan Biswa

Advertising, the one word that reminds us of the ads on YouTube that cannot be skipped, the reason why we need to spend more money to buy HD packs, or the reason why we think it’s okay to enter the movies a little. Though, it is true that we may try to avoid advertisements as much as we can, but we see companies and organisations spending lakhs of money and assimilating a perfect workforce that’ll devise such a marketing campaign for their product that their approach gets imprinted in the minds of people. And, in the modern times we see such varied and innovative ways adopted by the companies to achieve this goal. Let’s take a look at few of the examples here:

1.) Remarketing

Remarketing
Remarketing

Have you ever been to an online shopping portal and fiddled through some products without really buying anything (more or less like window shopping) and saw the advertisements of the same products popping up on the right, left, upper or every part of your screen whenever you visit any other website? Yes, that’s called remarketing which lets the shopping websites like Jabong and others to display ads to people who have previously visited their site as they browse anywhere else. This is an example of finding a target audience and customising the marketing strategy as per their interests.

2.) Zomato deciding to advertise on porn sites

It was found that porn is the most searched item at 1 am, a time which is also ideal for ordering late night food. And Zomato, the rapidly growing Indian start up, wasn’t afraid of using the former to market the latter.

Zomato wanted to tap into the already buzzing late night delivery space with an innovative marketing strategy. This is when they decided to cash on the idea of turning to porn sites for advertising as they are fairly busy at night and even the cost of advertising is significantly lower than other platforms. The result was that the campaign generated large number of clicks on the ads and great number of app installations. This sure makes you understand to not pass off any idea as frivolous or funny, without realising its true capacity.

3.) Metros getting colourful with advertisements

Jpeg
Metro Advertisement

We had all seen hoardings in and around metro stations of different mobile phones and insurance policies and what not. We even saw the inside of metros being used to advertise the promises of AAP or the win of BJP but only recently we saw metros covered in advertisements, quite literally. Our grey-silverish metros are turning colourful with huge advertisements of different products enveloping them. This is an example of companies making use of the huge foot-fall that is seen in the metros of our country to make the people aware of their products.

4.) Companies taking up social messages to connect with the people

What is the easiest way to leave an impression on people or to make them remember what you have to say? It is when you become their voice and start taking up social issues which need to be talked about and tackled. This is what is done by various brands that have used their resources and market value to bring to light various issues or do away with taboos prevalent in the society. Some of the examples could be the “Touch the pickle jar” campaign by Whisper which worked on eradicating taboos regarding menstruation and encouraging women to continue doing everyday activities. Also, series of advertisements by Myntra’s exclusive ethnic wear brand ANOUK are making round these days which highlight the discrimination a woman faces in the workplace just because of her sex, features a lesbian couple shedding light on LGBT rights and talks about being a single mother.

[youtube url=”https://www.youtube.com/results?search_query=anouk” width=”500″ height=”300″]

5.) Unconventional casting

Gone are the days when one witnessed companies running behind the top actors of the industry to endorse their products so as to connect with the masses more. Only recently, brands have started approaching personalities which maybe famous with the youth like stand-up comedians and YouTubers. For instance, the YouTube channel Old Delhi Films made a humorous and quirky advertisement for Myntra listing out the hassles of offline shopping and why it’s better to switch to the online mode. Even Micromax approached the famous comedians, Kanan Gill and Biswa Kalyan Rath for advertising their mobiles in a twisted yet funny way.

[youtube url=”https://www.youtube.com/watch?v=pvzl_KwpG6Q” width=”500″ height=”300″]

And Motorola did the same by approaching the group of comics, The Improvisers.

[youtube url=”https://www.youtube.com/watch?v=sr49VOT4fOM” width=”500″ height=”300″]

With the growing popularity of YouTube and an increase in dependency on Internet, we can only predict this trend to thrive.

Image Credits: Google Images  

Keep Reading
By