Commerce Association of Shaheed Bhagat Singh College hosted the fourth
edition of its annual case study competition – Contrivance 2018 on 3rd October
2018. In Contrivance, the participants are encouraged to select a business case
study on their own within the premises of a generic theme. In the first, second
and third edition of the event, the themes for selecting the case studies were
‘Marketing Challenges’, ‘Strategic Management in Business’ and ‘Customer
Engagement: Strategies and Challenges’ respectively. This year, the theme
was ‘Entrepreneurship in a Changing Global Environment’. The theme was
selected with the belief that students will be able to see how far and fast global
business has stepped up to play a leading role in striving to improve the state of
our world and how it can further progress.
In Contrivance 2018, participants were required to prepare a case study under the
realm of the mentioned theme and form an analysis and solution for the case. The
event was organised over two rounds. The first round was an online preliminary
round and the selected top 6 teams made it to the final round where they were to
present their case studies in front of a panel of judges and a number of students.
The event drew participation from over twenty five colleges of Delhi University and
various other colleges of Delhi-NCR. The judges for the event were Dr. Ekta Singhal,
Assistant Professor of Marketing at Fortune Institute of International Business (FIIB)
and Dr. K.K. Upadhyay, Alumnus of Institute of Rural Management Anand (IRMA).
Business Stock Exchange (BSE) was the proud sponsor of this event, Laxmi Chand and
Sons and Wafl were the Food Partners, DU Express and DU Beat were the Media
Partners, Feelmaax was the Printing Partner and Bonzai 5D was the Gaming Partner.
The event started with addresses by the Principal, Dr. P.K. Khurana, the Convenor of
Commerce Association, Dr. Ruchi Gupta and the judges. This was followed by the
inauguration of the Third Edition of our Newsletter, SBSC Communique, and a brief
about the society by Raghav Khatri, the President of Commerce Association. The
participants then proceeded with the presentations of their cases. Each presentation
was followed by a series of questions from the jury. The judges were spellbound by
the idea of graduate students having presented case studies on such significant
scenarios and encouraged the participants with their words of wisdom as well as
gave each team feedback of how they can make their case studies even better.
The first prize was bagged by Simran from Hindu College who was awarded a cash prize of
Rs.10,000 and a sterling trophy. Her case study and analysis was on Freeletics. The second
prize went to Aniket Singh from Shaheed Bhagat Singh College while the third position was
secured by Anuj Sharma and Upanshu Mahawar from Shaheed Bhagat Singh College. Their
case studies were on Swiggy and Tesla respectively. The winners were also awarded
coupons by our Food Partner – Wafl and Gaming Partner – Bonzai 5D. The participants and
winners appreciated the management and organisation of the event which made
Contrivance a great success.
Media Partnerships
For any media-related collaboration, drop a mail to Sharvi Maheshwari, at [email protected] with the partnership proposal and the content to be posted.
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