Mercatus, the Marketing Society of Jesus and Mary College, hosted its annual marketing convention Zion 2018 on 22nd February, 2018. The event was attended by around 1500 students from across the varsity. The event began with different competitions based on marketing. The Ad Mad Competition brought an opportunity for budding marketeers to innovatively sell products with a plethora of twists. The competition was judged by Mr. Naveen Thomas, faculty member of JMC. Pradeep Rajpurohit and Ketan Mehta from Team KIPSTA (Satyawati College) won the first prize while Saaransh Gupta, Ankit Makkar, and Rohin Sharma from Team VIVRAN (Vivekananda Institute of Professional Studies) won the second prize.
The Amazing Race, a marketing based treasure hunt was won by Nikita Bhalla, Swastika Goel, and Chadambara Agarwal of JMC. The second position was bagged by a cross college team of Tanvi Khanna from JMC and Roshan from SGND Khalsa. M-Plan, a business plan with a marketing twist, was won by Arushee Sharma and Sarthak Goyal from NSIT. Urvi Kocchar and Yeesheshvi Bhadana from LSR grabbed the second prize. Battle of Brands, an event based on marketing weird products to real audience, was won by the team of Himani Kapoor (Gargi College), Ankita Goomer, Shivani Jaiswal (Hansraj College), and Lagan Munjal (Dyal Singh College). Marcade, a mock stock market with a twist to test the investor in the participants, was won by Krish Gangwar from NSIT. Sharon from Ansal University was declared as the first runner up.
The theme of the event was “The World is Our Canvas”. The decor of the event depicted the theme through world maps, welcome to Africa props, globes etc. The main attraction in the fest was the Redbooth. Many students saved their memories in polaroid pictures by getting clicked in the Redbooth. A popular food stall was set up by Farmacy, who served tasty strawberries along with liquid chocolate and whipped cream.
Finally, the most awaited time of the day came. Everyone waited for the standup comedy show by the Laughterprenur Jeeveshu Ahluwalia. Before that, there was a short session by Sejal Mehra, a young, budding comedian, who stole the hearts of many through her witty jokes. Soon, Mr. Jeeveshu Ahluwalia set the stage on fire. The audience roared with laughter at every line he uttered. His inspiring life story with a tang of humor hardly kept the students from falling off their seats. He also won many young fans who clicked pictures with him to cherish a beautiful and happy memory.
To sum up everything, Zion 2018 set up the laughter mood in this fest season when Jeeveshu Ahluwalia concluded the convention with his impeccable comedy.
Feature Image Credits: Surabhi Khare.