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Contrivance 2017 at Shaheed Bhagat Singh College

The Commerce Association of Shaheed Bhagat Singh College hosted the third edition of its annual case study competition – Contrivance 2017 – on 22nd September 2017. In Contrivance, the participants are encouraged to select a business case study on their own within the premises of a generic theme. In the first and second edition of the event, the themes for selecting the case study were “Marketing Challenges” and “Strategic Management in Business” respectively, while this year, the theme was “Customer Engagement: Strategies and Challenges”. The theme was selected with the belief that customer engagement is the key to developing complex business models and understanding the nature of challenges in business.

In Contrivance 2017, participants were required to prepare a case study under the ambit of the mentioned theme and form an analysis and solution for the case. The event was organised over two rounds. The first round was an online preliminary round and the selected top 9 teams made it to the final round where they were to give presentations to a panel of judges.

The event drew participation from over twenty colleges of Delhi University and various other colleges of Delhi-NCR. The judges for the event were Mr. Alok Upadhyay, a Marketing Professional and Dr. Ruchik Ramakrishnan, Associate Professor at Shyam Lal College. AMPS Facilities Management Services Pvt. Ltd. was the proud co-sponsor of this event, while Johnny Rockets was the food partner.

The event started with addresses by the Convenor of Commerce Association, Dr. Ruchi Gupta, the Teacher-in-Charge of department of Commerce, Dr. Harish Handa, and the judges. The participants then proceeded with the presentations of their cases. Each presentation was followed by a series of questions from the jury. The judges were fascinated by the idea of graduate students having done these case studies on important business scenarios and encouraged the participants with their words of wisdom. Even the participants were very excited and were seen interacting with the judges and taking their valuable inputs.

The first prize was bagged by the team of Aayush Gupta and Bhavya Bhatia from Shaheed Sukhdev College of Business Studies, who were awarded a cash prize of Rs.10,000 and a sterling trophy. Their case study and analysis was on Netflix. The second prize went to Simran Ahuja and Ridam Dhawan from Hindu College while the third position was secured by Amisha Patel and Urvi Kochhar from Lady Shri Ram College for Women. Their case studies were on Cognizant and Uber respectively. The winners were also awarded redeemable cash vouchers by our food partner Johnny Rockets. The participants and winners appreciated the management and organisation of the event which made Contrivance a success.



An enthusiastic Ravenclaw, Vineeta is a keen learner and does not shy away from expressing her opinions. Her passion for discussion around gender and sexuality is only matched by her passion for French fries and naps. To chat about these or just to say hi, email her at vineetar@dubeat.com.


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