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Durjoy Datta inaugurates Zion’17, Annual Marketing Convention organised by Mercatus, JMC

Mercatus, Marketing Society, Jesus and Mary College organised their Annual Marketing Convention – Zion’17 on February 21st, 2017. The event was attended by over a thousand students from across the varsity.

The event kicked off with an inaugural ceremony with Mr. Rohit Raj (CEO, BOOST U) as the Chief Guest and Mr. Durjoy Datta (Novelist, Entrepreneur, Screenwriter) as the Guest Speaker. After the president of the society delivered a welcome note, Mr. Rohit spoke about his entrepreneurial journey. This was followed by a speech by Mr. Durjoy, who enthralled the audience by his sense of humor and success story. He talked about how he was able to come out of his work life to do something he is passionate about.

The inaugural was followed by the commencement of the inter-college events namely Battle of the Bands, Roadies Run, Step Up Quiz, The Ad Mad Show and Marketing Magus. The events were completely marketing-centric and tested the creative, communications and

The Ad Mad Show, consisting of a unique ‘twister’ round where participants had to design a unique product combination, was won by Raju Kumar, Dhruv Kumar and Khushvinder (Faculty of Arts). Battle of Brands, an event based on marketing weirdest possible products to the real audience was won by Nidhi, Avi Aggarwal, Muskan Aillawadhi and Nidhi Gandotra (JMC). The first prize in Roadies Run, a marketing based treasure hunt was bagged by Snigdha Kapoor, Vrinda Mohan, Arushi Jain and Samridhi Gandharva (JMC). Step Up Quiz, a unique fun-based event was won by Sushant Sharma(DSE), Shubham Madaan(SBSC), Prabhu Tyagi(SBSC) and Chirag Sinha(CIC). The final round of the Marketing Plan Competition was won by Gaurav Goswami , Nalini Prasad and Sukriti Somvanshi(IIMC).

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Students with the Guests of the event

When asked about the event, Diksha Sharma, A participant from Gargi College said, “The event concepts are really interesting. I came here specifically to listen to Durjoy’s speech and after hearing about the events, decided to stay back for more.”

The décor of the event revolved around various TV shows and their elements, with ornamental Polaroid and TV Frames grabbing the visitors’ eye. Except for the competitions, various good and food stalls gathered audience attention and kept them glued to the venue till the very end.

Talking about the event, the president of the society said, “I am really happy to see such significant footfall. We tried our best to make the event bigger and better by inculcating new elements, and I’m glad to see it work out.”

The society plans to conduct more such events in the upcoming term.

 

Image Credits: Mehak Dhawan from Jesus and Mary College

Lovleen Kaur

lovleenk@dubeat.com



lovleenk@dubeat.com ; 'I'm currently pursuing B. Com Honors from Jesus and Mary College. Extremely clumsy and lazy, I talk, eat and sleep way too much. A debater and cartoonist, I like expressing my views on almost everything possible. Being an ambivert, with an abnormally unpredictable nature and weirdest laugh, I like being surrounded by books all the time.'


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