With the belief that effective marketing is the key to a successful business and that analysing case studies is the best way to understand this, the Commerce Association of Shaheed Bhagat Singh College hosted the first edition of its case study competition- Contrivance on 6th October 2015. Contrivance is a new concept altogether in which the participants were required to prepare a case study on a marketing problem and analyse it in the light of the solution adopted by the company. The event was organised over two rounds. The first round was a preliminary round and the selected teams made it to the final round where they were to give presentations.
The event drew participation from over twenty colleges of Delhi University and Indraprastha University. The judges for the event were Mr. Abhishek Rawat who is working with Accenture and Mrs. Swati Bhatnagar, a teacher at Amity University. Bank of India was the proud sponsor of this event and an official from the bank graced the occasion with his presence.
The event started with addresses by the Convenor, Ms. Ruchi Gupta, the Principal and the judges. The participants then proceeded with their presentations on a wide array of topics. All presentations were followed by a series of questions from the jury to test the skills of the marketing wizards. The judges said they were fascinated by the idea of graduate students having done case studies and encouraged the participants with their words of wisdom. Even the participants were very excited and were seen talking to the judges and taking their views at the end.
The first prize was bagged by the team of Anushka Jiwrajka and Purvi Saraf from Shri Ram College of Commerce, who were awarded a cash prize of Rs.10,000. The second prize went to Arpita Khandelwal and Avanija Rao from Jesus and Mary College while the third position was taken by Premik Handa and Shivani Hasija from College of Vocational Studies. These teams received cash prizes worth Rs.7500 and Rs.5000 respectively.
Article contributed by Commerce Association, Shaheed Bhagat Singh College