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SSCBS organises Prodigy ’14 for school students

Prodigy’14, the eighth edition, was conducted on 15th November at VP Chest Auditorium, North Campus. Prodigy, which is hosted every year by Communiqué-The Promotion Cell of SSCBS, expanded its dimensions to the schools of the entire nation. The theme of the year, KICKSTART, ‘aimed at inspiring students to fulfill their dreams by taking calculated risks and facing challenges’.

The event began with an address by Dr. Kumar Bijoy, Faculty of Finance, SSCBS. Prodigy’14 was conducted on a three-tier basis with the online prelims being conducted on a pan-India level for the schools of the entire nation. The prelim round, Comprehensive Case Study, involved the implementation of mergers and acquisitions of existing companies. Top entries were invited to participate in Prodigy Mains conducted in New Delhi.

Round 1 of Prodigy Mains began with two competitions – Acumen, The Brainstorming Quiz and Bullseye, The Stock Simulation Game. The latter presented the ups and downs of a stock market. The participants had to act as investors and trade in stocks of different companies. With the introduction of the ‘market determined’ round, knowledge of real life implications of the forces of demand and supply were tested.

The top twenty schools qualified to Corporate Simulation, the finale of Prodigy’14. Corporate Simulation in itself consisted of 2 stages. The teams were given a blank canvas where they had to design an innovative product relevant to the Indian market, design the entire marketing strategy around the product, and present the same to the judges. The strongest 6 teams moved on to the final round, where they were presented with 5 hypothetical cities, each with their pros, cons and relevant economic data. After careful study the teams had to choose a city that they wished to expand into, and had to justify as well as defend their choice to the judges as well to their fellow competitors in a mock press conference.

The final positions were as follows:

First position: Delhi Public School Noida
Second position: St Columba’s School
Third position: Delhi Public School Noida
Acumen: La Martiniere College, Lucknow
Bullseye: Delhi Public School Vasant Kunj



Journalism has been called the “first rough draft of history”. D.U.B may be termed as the first rough draft of DU history. Freedom to Express.


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