Arts & Culture

AAW organises fundraiser for Kashmir flood victims

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Artist At Work Productions organised Pukaar, an event aimed at gathering funds for Jammu & Kashmir flood victims, at Dilli Haat, INA from 3rd to 7th October 2014.

The event bagged Rs.19,000 for the cause on day-one itself. On sale were paintings, donated by artists, which ranged from canvas paintings to Madhubanis and were priced between Rs.200 and Rs.3000. Besides donated paintings and photographs, products like kettles, bottles, bookmarks, badges and hand-made chocolate were also on sale. Other forms of art deployed at the event included live portrait-making and music, which was used to pull crowds at Dilli Haat. “Music can be used for entertainment and for the greater good at the same time,” said Kiratraj, a musician at AAW Productions.

The amount raised by the event surpassed Rs.1,00,000 by the end of the last day and will be sent entirely to Caritas India, an NGO, and will be used for relief purposes in Jammu & Kashmir.

DU Beat spoke to Kanika Agarwal, Director of Human Resource at AAW Productions, who recounted her experience of organising the event. “We got the approval to host the event in Dilli Haat merely 2 days before the event. We put in all our efforts and in the end it paid off. Hopefully our efforts will make a difference to lives,” she said.

Founded in 2013 by Rahul Maheshwari, a student of Hansraj College, AAW has organized numerous events for social causes in the past, shelter homes, under financed schools and the Uttarakhand flood tragedy to name a few.

Ishani Rajkhowa
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