When it comes to marketing King Khan leaves no stone unturned. Being a techie art heart, Shahrukh Khan is known to use innovative & interactive platforms for promoting his flicks – may it be Ra.One’s custom YouTube channel, Don 2’s popular video game or Chennai Express’ viral online campaign – SRK has always been a pioneer in using new avenues for publicizing his movies. His latest acting-production venture ‘Happy New Year’ too, is setting new trends in the world of marketing. Its much-awaited theatrical trailer, would be released on WhatsApp on August 14. For the first time a movie would be using this popular instant messaging app to launch a trailer! A major reason for WhatsApp’s neglect by other promoters, has been its inability to send a broadcast message to more than 250 users at once. But in Khan’s case, WhatsApp has removed this restriction, giving Red Chilies Entertainment a vast reach. The trailer launch has already gained attention and has been trending on Twitter for quite some time now. 
To get the trailer on your phone just drop a WhatsApp message or leave a missed call on +91 9819020202. That’s it! You will receive a personalized clip on your phone as soon as it’s out! Alternatively, you may give a missed call on 18002004646 (Don’t know why two numbers, but ‘I assume’ this one is for non-WhatsApp users!). The trailer would be screened in theatres from August 15th, 2014. The movie is scheduled for its release on October 24th, 2014. Apart from WhatsApp, HNY has been running successful online campaigns across other social media platforms as well. However, WhatsApp is specifically important, as this development may ignite a new trend – from theaters to televisions, from TVs to computers and now directly onto our phones! We have a come a long way Bollywood! 
So go ahead and enroll Indiawaalon! Hope the trailer lives up to the hysteria!
Sidhant Ryan Malhotra
Exudes the curiosity & enthusiasm of a child, yet he surprises you with his tenacity. He prefers being called SyD and is addicted to playing video-games & watching Californication series! Technology is his opium & he is known among his peers for providing effective tech-help (and unconventional relationship advice!). Associated with various organizations & individuals, Syd is extremely fascinated by Human Psychology, Evolutionary Biology, Greek & Indian mythology, Cosmology, Natural Magic and of course, Bollywood. He likes to party like there's no tomorrow and lives by the phrase -hakuna matata! Ping him on [email protected] for any assistance or otherwise ^_^
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