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April 1, 2014

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The Advertising association of Delhi College of Arts & Commerce (DCAC) held its annual advertising festival ‘Parivartan’ on Tuesday, April 1st, 2014. The one day festival began with a panel discussion on the topic – ‘Communicating brand values to the Facebook Generation‘ followed by an array of events like Ad-Mad competition, Minute to win it & Scavenger Hunt, all idealized on the theme of festival ‘advertising’.

The panel discussion highlighted the role of two way social media and its rapid advancement into the advertising sector. The distinguished panel of speakers consisted of Mr. Sandeep Bannerjee (VP,Hammer Communication, Ex GM, McCanne Healthcare), Ms. Shweta Baxi Tyagi (VP, Digiqom) and social media expert Mr. Anshuman Gandhi.

Beginning with Mr. Bannerjee’s pointing out of the rather diverse variety of products that has bombarded the consumer with infinite choices today, the discussion unfolded with social media’s advantages as well as misuse in case of manipulations and overstatements. On being questioned upon, how social media could wrongly impact the brand image of product if a single customer states his dissatisfaction on a public discussion forum, Mr. Anshuman called such a scenario as an ‘opportunity’. “Someone who is annoyed with our product/service isn’t a liability, but an opportunity. He wishes to widen his outlook, is seeking attention and is ready for change. The organization should satisfy him, treat him wonderfully, make him the brand ambassador”, Mr. Anshuman added.

On the same lines, Ms. Shweta cited real life instances like the American Express & Jet Airways to explain as to how negative response from a customer could be successfully churned into a positive opportunity.

On being questioned upon the role of social media in establishing political brand names, the panelists took the example of the Kejriwal wave that swayed all people and simultaneously set a benchmark as to the best use of online media. “The live updates by political big-shots  on Facebook and Twitter keep the public informed and impressed. Numerous social media sites like Social Samosa carry out daily percentages of people supporting different parties/candidates.” said Ms. Shveta Tyagi.

Countering the attacks like online marketing being one sided, or over hyped or out of time, Mr. Sandeep Bannerjee said, “So long as we entertain the audiences, not merely engage them, social media would continue to be an eminent source of delivering brand values.”

Apart from the Panel Discussion, there were events like Scavenger hunt, Ad-Mad, Minute to win it, kite flying competition, Poster making, solo & group dance competitions conducted in the festival. The vigor and brain of the festival, Ma’am Neeru Kapoor expressed her happiness and contentment  saying, “All the competitions attracted significant participation and the panel discussion engaged the students very well. We’ve got appreciation from everyone alike, the goal of organizing Parivartan for us, stands fulfilled.”

Image Credits – Asad Khan (DCAC)

Illuminati – the Hans Raj Quiz Club organised their annual quizzing festival Con Qurso on 28th, 29th and 31st March. This year’s festival comprised of four main quizzes and two filler quizzes. Cash prizes and various number of quizzes attracted inter college and inter-university teams as well The event also saw participants from Indian Institute of Technology (IIT) and Indian Institute of Management (IIM). All the six quizzes were hosted by members of Illuminati.

Here is a look at different quizzes and their respective winners:

Sports Quiz

Sports Quiz began at 9 am on the first day of the festival. The quiz showcased the wide range of questions related to all sports all around the world. After the preliminary round, eight teams made it to the finals of the sports quiz. Conducted by Harshit Tandon, the quiz witnessed participants from various departments of the university and other universities of the capital.

1st Prize: Aniket Mishra (Deptt of Comparative Literature, Delhi University)

Shounak Purkayastha (Deptt of Mathematics, Delhi University)

Bharathan Chandrasekaran (Deptt of History, Delhi University)

 

2nd Prize:

Pratik Panda (Deptt of Mathematics, Delhi University)

Jasojeet Mukherjee (Zakir Hussain College)

Udipan Sinha (Jamia Millia University)

Cash Prize worth Rs. 4000/- were given to the winners and Rs. 2500/- to the runner up team.

Bollywood Quiz

Conducted by Manan Bhan on the first day itself, this filler quiz saw the maximum turnout. With over 40 participating teams, the bollywood quiz covered decades of celebrated cinema. Questions ranged from minimalist posters to legendary dialogues and from Mughal-e-Azam to 3 Idiots. The winners were awarded with the cash of Rs. 2000/-

1st Prize: Bharathan Chandrasekaran (Ramjas College)

Bishal Kumar (Ramjas College)

General Quiz

Last competitive quizzing on first day saw generalized questions being asked to the participating teams. The General Quiz covered the areas of music, entertainment, sports among other topics. After shortlisting, a total of six teams moved on to the finals. With over 70 questions being asked in total for both prelims and finals, this quiz witnessed a close contest. Runner up team were presented with Rs. 2500/- in cash and the winning team bagged Rs. 4000/-. Quiz master for the general quiz was Manan Bhan.

1st Prize: Sreshth Shah (Amity University, Noida

Prasanth John Abraham (IIM, Calcutta)

Harsh Vikram (Amity University, Noida)

 

2nd Prize:  

Shounak (Department of Mathematics, Delhi University)

Bharathan (Department of History, Delhi University)

Open MELA Quiz

The only quiz at Con Qurso that permitted non-college quizzers was the MELA Quiz that was conducted on 29th March by Atishay Sehgal. With professionals participating in the quiz, it covered Music, Entertainment, Literature and Art (MELA)

The quiz had a turnout of over 15 teams from which six made it to the finals. Despite an open participation, college quizzers took away the major prizes. This main quiz also gave out Rs. 6500/- as cash prizes.

1st Prize: Anagh Mukherjee (Jamia Millia University)

Abhishek Kapoor (IIT Delhi)

Ankan Kazi (Open participant)

 

2nd Prize:

Ayan Madan (Hindu College)

Sameer Thomas (Hindu College)

Rahul Mehra (St. Stephen’s College)

India Quiz

Organised on the last day of the festival, India Quiz covered various aspects of our nation including culture, heritage, politics, sports and current affairs. Six teams after fighting the battle, were selected for the final round. Quiz masters for the quiz were Pratik Panda and Abhishek Mishra. Cash prize was equivalent to other main quizzes of the festival.

1st Prize:Mukund Marodia (St. Stephen’s College)

Shubham Prabhakar (Netaji Subhas Institute of Technology)

 

2nd Prize:

Mohak Chhibber (YMCA University)

Biz-Tech Quiz

The second filler quiz and the last competition of the festival was Biz-tech quiz. The questions revolved around the commece and business sector along with insight into the world of technology.

Conducted by Abhishek Mishra, Biz-Tech quiz gave out a cash prize of Rs. 2000/- to the winning team.

1st Prize: Mukund Marodia (St. Stephen’sCollege)

Mohd Fahad (Delhi Technical University)

 

Every year, societies from colleges across the campus compete neck to neck and put up spectacular performances during the fest season. This year too, saw certain teams shine a little brighter than the rest. We bring you a series with college societies that put their heart and soul into their respective fields and took home the top prizes at various cultural fests. The best college society in each category was selected by creating a tally of the top 3 positions at competitive events held during 13 cultural fests of this season. Whenever a society won the first prize they were award 3 points, for the second position they received 2 points and for the third position, 1 point was added to their tally. Our points tally for the bands of Delhi University ended up being a close one. With 9 points, Conundrum bagged the top spot. At a close 8 points, Andolan and Red Shorts take away the second place.

The Winning Band at a glance

Conundrum, P.G.D.A.V College

Conundrum, from P.G.D.A.V College with its original compositions like Temporal Drifts, Pretend and Bliss emerged victorious at fests like Crossroads and Confluence this fest season.  Shiv, the band’s vocalist attributes their success to their perseverance. “We have been at it since the first year of college and it’s in the third year that we could come up to the level we aspired to be at. But obviously, there is always scope for improvement”, he went on to add. Note: The thirteen fests included in our analysis for this series include SRCC’s Crossroads, Gargi College’s Reverie, Sri Venkateswara College’s Nexus, LSR’s Tarang, Hans Raj’s Confluence, I.P. College for Women’s Shruti, Daulat Ram College’s Manjari, Hindu College’s Mecca, Jesus and Mary College’s Montage, Miranda House’s Tempest, Kamala Nehru College’s Ullas, Kirori Mal College’s Renaissance, SGTB Khalsa’s Lashkara. Out of the fests listed, only 7 had conducted a competitive Battle of the Bands.]]>

 Bucket List (Class 9)
 Point No 3. Visit a brothel.

The fact that I never mentioned the reason to visit, goes in my favour today. Half of what was needed is achieved. The biggest red light area of the capital, Garstin Bastion Road (well known as GB Road), had an eighteen year old kid (adult?) paying a visit to what is also known as the ‘land of pink nipples’.

The fear to take up the challenge was always at the back of my mind. So visiting the area after 7pm, when the business there gets into its vibrant mode, was not an option.

12 Noon– New Delhi Metro station

The autowala gave the most indescribable look and winked at me, when I asked him, “Bhaiya, GB Road.” He tried to tell me that he would take me to the best kotha of the region. (I was wondering if it was kotha no 64, since that is famous). But I chose to walk. The weird part is that one would never know when ‘that area’ comes and passes you until and unless you see a fat lady in a red blouse looking out of a barred window from the first floor. She is probably the head of all those sex workers in there. Excited, I suddenly took out my camera and she shut the window.

I moved on. A place with worn out rickshaw pullers, disinterested shopkeepers and an unpleasant smell, it could only be famous for one thing. Suddenly someone patted me from behind. “Bhaisahab, khoye khoye lag rahe ho, 600 mein aapki umar ki, abhi.
He was a pimp. And here the illusion broke. The business goes on during the day-time as well, in those small low sheltered rooms above those local shops.

A little scared and a little surprised, I could not see any policeman nearby. “Do they not monitor the area?” I asked myself. “What a life these shopkeepers lead here! What a life!” – I thought and laughed. With this I saw a panwaala, who during our five minute conversation told me about what a newcomer (Yes, newcomer. I would consider going again.) like me never knew. I was asked to be aware of pimps and pickpockets. He told me about the plight of women (and girls) in there. Women are generally forced into this work. The kothawaalis (or prostitutes) are not allowed out of their kothas during the day time. They come down at night, only to take back a few costumers up those tightly structured stairs. There were certain obvious questions in my mind for the panwaala, but then it was my first time and I wanted to go back home fast.

To my relief I saw a police station right there. I asked the hawaldaar bhaiya there, “Bhaiya mujhe kisi kothe mein andar jaana hai. Kisi se baat karni hai. Unko jaan na hai.” But since then I am thinking about what he said. “Nikal lo beta. Yahan koi kisi ko ni jaanta. Randiyon ko koi nahi samajh sakta.

It is a place where world seems dead and these tavaifs are kept in dingy rooms only to be neglected (and used). They smile on their face, while signalling someone to come in, but they themselves want to come out of that place, I suppose. But some stories are untold.

While forming that bucket list, I wanted to know how these brothels work and the concept that this profession undertakes. But I also questioned myself, “Is paid sex actually unethical?” I honestly still wish to visit kotha number chausath(64). ((Oh, I forgot to tell you. I got 4 flying kisses, too).

With these thoughts I took the road back to the New Delhi Metro station. As I was walking, I saw a woman calling out to me silently while applying red lipstick on her lips. But this time, I didn’t take out my camera. I just smiled and left.