The Commerce Department at Hans Raj College organised their Annual Department Fest, Vanijya Utsav 2014 on the 21st and 22nd of February. The participants in ‘Vanijya Land’ (as well termed by the organisers) were seen solving case studies, formulating marketing strategies, dealing in stock, acting like banks, quizzing and taking part in certain games and fun events that were organised.
Prof. JP Sharma, Head of the Commerce Department from Delhi School of Economics inaugurated the event. The event started by launching “De Facto” – The Annual Commerce Magazine by Commerce Society.
Vanijya Utsav was divided into two kinds of events namely – flagship events and filler events.
Most of the Flagship Events had hosted their online preliminary round before the main event. Although this was not an elimination round, it provided the winners a direct entry to the Campus Finals.
Except for the on-campus events, The Bank Theory an online event comprised of a case study based in ‘Vanijya Land’ was conducted. In the same, in order to earn a coveted bank licence, participants had to propose the best profitable plan in a real life scenario. Prizes worth rupees three thousand and books worth rupees one thousand were given away as prizes.
Flagship Events comprised of Chase The Case (Case Study Competition), Marketing Mayhem, Bullzai (Mock Stock Competition), Bizinga (The Business Quiz) and Be the Bank (Banking Event).
Chase the Case
The case study competition required participants to analyse various case studies provided to them, formulate solutions and present them in front of the judges. Round 1 and Round 2 of the prelims were held on the first day of the event while the finals were held on 22nd February. Sukrit and Vaibhav from Delhi Technological University (DTU) bagged the first position and were awarded Rs. 10,000. Arushi and Nikhil from Shri Ram College of Commerce (SRCC) and Shaheed Sukhdev College of Business Studies (SSCBS) respectively, were adjudged second and won Rs. 5000 as a team.
Marketing Mayhem gave participants an opportunity to step into the shoes of the marketer and analyze the ever-changing consumer needs and come up with innovative solutions to gain that elusive competitive edge. The event took the participants through a journey ranging from product development to brand resurrection, to winning over the customers with innovative strategies and putting their creativity to a test. Representatives from SSCBS, Mudit and Mayank were declared the winners and Abhinav and Akash from Hansraj were the first runners-up. Rupees ten thousand and five thousand were awarded to both the winning teams respectively.
An event modeled on the stock market that made participants taste the extremities of the equity market. Book building, short selling, high funda derivatives – a game based on luck, skill and strategy stock market saw the maximum participant turnout in the event. Both the top positions were bagged by teams from the host college. Vikas and Gautam were adjudged the winners and Sahil & Ayush took away the second spot.
Be the Bank
Be the Bank, whose finals were also held on the second day of event, broke the mainstream idea of being a customer to the bank. Instead it challenged the participants to step into the shoes of banker and groove their way to survival in economy. Mohit and Shivam from Ramjas were the top scoring bankers in the events whereas Palash and Ishan from the host college secured the second position. Their bank accounts were also credited with Rs. 15000/- in total.
Bizinga – The Business Quiz
Bizinga -The Business Quiz covered not only questions from the business world, but also from other fields, which in some way or another, will have a business connect. Teo Thomas from ICAI bagged the second position and won Rs. 3000/- and Manu Abbi and Om Prakash from Delhi School of Economics were declared as the winners. Cash Prize of Rs. 5000 was awarded to this team.
The Soccer Strategist, a filler event saw the teams trading amongst themselves by negotiating or trading at the market price at the changing price levels of shares of two football teams, the live match for which was being played by the volunteers right in front of participants. Prizes more than Rs. 1000/- had to be awarded and Anurag and Pranjal from Hansraj College won the competition.
Along with these flagship events, Vanijya Land had various fun and light events going around. Pictionary, Brand Mania (Advertisement related) and Logo Identification grabbed interest of many participants. Prizes were given out in kind for these events in the form of books and chocolates.