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NaMo: Substantial work or intelligent PR?

Be it Rs 5 ticket to hear NaMo in Hyderabad or the Rambonomics of saving 15,000 persons during the Uttrakhand calamity, recent developments have underscored Modi’s position as first among  equals for the prime-ministerial post in the opposition Bhartiya Janta Party, for the next year Lok Sabha elections. His style of governance and vision polarises and unites the people across various sections in India, alike. Modi, an ardent orator with a right-wing bold approach, rose with the staunchly rising middle-class in India.

‘India- from a Nation of Snake-Charmers to a Nation of Mouse Charmers’- is one of the few quotes that appear at the top on Narendra Modi’s website. At the top of the home-page of Narendra Modi’s website, there are options like, ‘Write to Narendra Modi’, ‘Request an appointment’ and ‘Invite the CM to an event’. It seems, Modi is reaching out to his fans and followers like none ever did. Modi was in campaign mode prior to recently being appointed as the chairman of the 2014 Lok Sabha Election Campaign Committe of the BJP. In the face of Advani’s opposition to Modi’s elevation, Rashtriya Swayamsevak Sangh (RSS) stepped in to support the move. Since then, Modi has been on a campaign spree.

‘I am nationalist. I am patriotic. I am a born Hindu.’ Modi replied in a recent interview to the Reuters when asked about, who the real Modi is that people want to know.  On the goals the next government should achieve, Modi said that it would need to give people confidence, it should build the trust in people. Moreover, he said that polarisation in a democracy is bound to happen, citing the American example of polarisation between Democrats and Republicans.

The ghosts of 2002 Gujarat riots, that killed more than 1,000 people, mostly Muslims, continue to haunt him. He told the Reuters that religion should not be an instrument in the democratic process. He says, “For me secularism is, India first.” Still, his secular credentials haven’t many takers. Though, Modi is the biggest crowd-puller for India’s main opposition party, he appears to be a more divisive figure rather than a uniting one. This fact very well embodies in the reluctance of major National Democratic Alliance (NDA) coalition partners in supporting Narendra Modi. Janata Dal United (JDU), a key regional ally, has already cut-off its ties with the BJP. Shiv Sena, another major NDA coalition partner, has also shown its resentment after Modi’s elevation.

Modi’s marketing tactics can give even the best PR and marketing agencies of the country a run for their money. Though, Modi out rightly denies having PR agency, there is an army on social media projecting him as the unmatchable achiever. Modi is reigning supreme in terms of twitter followers, recently moving ahead of Congress leader Shashi Tharoor. After SRCC, Modi recently visited Fergusson College, Pune. Modi, with his aggressive and bold approach, strikes a chord with the youths.

Most recently, a website narendramodiplans.com was taken down after it offended ‘certain people’ of the society. The website has more recently been started again by two people. They say, “There used to be a site on this domain which came under controversy and was deleted. We found this domain orphaned and thought that ideas must not die out of fear. We have no idea what was on the site before, except that it pissed off a lot of people. We are not averse to adding any ideas you have here. Shoot them off to info@narendramodiplans.com We don’t mind offending a few.”



Too restless, too confused; Abhinav is an ardent follower of the socio-political issues in the country and aims to join the Civil Services. He loves reading non-fictions, watching superhero movies and playing basketball.


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