Situated down the sidewalk of Janpath is this tiny round store, stacked from floor to ceiling with books of every imaginable shape, size and colour. One of the oldest bookstores in the city, New Book Land has been around for well over five decades and continues making brisk sales even now.
“Salim uncle”, the owner of the store has a reputation for never sending a customer back empty-handed and though you wouldn’t guess so looking at its diminutive size, the shop has virtually every book you could need, ranging from the latest hard covers to books on world history, Indian culture, religion and the usual bestsellers. All you need to do is name the book and it magically appears in Salim uncle’s hands, fetched in an instant from some secret nook of his snug booth. In the rare case that a book is not available or out of stock, he even offers to order it for you. Free of all the customary dawdling and long queues that are so typical of the fancy bookshops around the city, this is one store which really values its customers’ time. If it’s some quick book-shopping you’re looking for, this is the place for you. Instant gratification comes at a price, though. And a fixed price at that, as the manila cardboard sign screaming “NO DISCOUNTS” would tell you. True to the board’s words, no bargaining is tolerated here and “window-shopping” is also a practice that is actively discouraged. Purchases, orders and inquiries can also be made via phone: 011 41530938.




2 comments
kshitij says:
Mar 31, 2011
It’s actually true
I don’t how does he accommodate all those books there and I always wonder how in seconds does he fetches it and hands it over to you.
The prices are already low and in fact there is no need to bargain
I love this store so much that I don’t go anywhere but here.!!!
Dev Raj says:
Feb 3, 2012
All that is said in the write-up above is true. I visited this bookshop first in 1984 when I came to Delhi to work. Since then I am hooked to it. Mr. Salim will give the book at a discounted price even without our asking for this, if it is possible for him to do so. Simply a small but the fine bookshop being managed by the finest person. Mr. Salim, keep it up.